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Social-Media-Storytelling
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How To Turn Your Customers Into Marketers

How To Turn Your Customers Into Marketers | Social-Media-Storytelling | Scoop.it

Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today.

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Moteur de recherche Facebook : le référencement du futur ?

Moteur de recherche Facebook : le référencement du futur ? | Social-Media-Storytelling | Scoop.it
Sur l’échiquier du social media, Facebook essaie toujours d’avoir un coup d’avance sur les tauliers du web. Comment faire dans un contexte où l’immobilisme est incompatible avec le business ? Facebook évolue sans cesse pour enrichir sa plateforme…

 

Le duel au sommet entre Google et Facebook fait sans cesse jazzer. À coup de nouveautés en tout genre, les deux géants se tirent la bourre, taclent, assurent leurs arrières, etc. Néanmoins, il y a bien un domaine où Facebook doit s’incliner : le search marketing. Google profite d’une hégémonie déconcertante. Rassemblant plus de 90% des recherches mondiales, les concurrents malheureux se partagent les miettes. Cette différence de poids pèse irrémédiablement dans la balance. Et malgré le succès indéniable de Facebook, la carte mondiale des sites les plus visités reste en faveur de Google.

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Facebook Marketing Mistakes: What to Avoid & Why

Facebook Marketing Mistakes: What to Avoid & Why | Social-Media-Storytelling | Scoop.it

Are you struggling to make Facebook marketing work for your business?

 

Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business.

 

To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast.

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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Social-Media-Storytelling | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

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Getting Started With Social Media: A Resource Guide

Getting Started With Social Media: A Resource Guide | Social-Media-Storytelling | Scoop.it

If you are new to social media or you’re not sure you’re doing the right thing, this page is for you. It contains a number of videos and articles to help bring you up to speed.

 

Be sure to watch the videos and read some of the articles below.

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