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100 Fascinating Social Media Statistics and Figures From 2012

100 Fascinating Social Media Statistics and Figures From 2012 | Internet Marketing Stats & Facts Essentials | Scoop.it
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.
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2H12: The State of Social Media & Social Media Marketing

Chas Begley: So where does social media stand at the moment? This report has every stat and fact you need. 

 

This excellent Slideshare by Esteban Contreras is an excellent curation of social media stats and facts, clippings, graphs and other information shows the current state of social media, how it got there and where it is going. 

 

If you need to convince anyone of how social media has assumed a central role in the life of the internet you will find it here. 

 

Great job.

 

You can view the whole report here: http://goo.gl/xWEMR

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The Top 250 Internet Retailers on Social Media

The Top 250 Internet Retailers on Social Media | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: An infographic showing the distribution of the top internet retailers on social media.

 

Lots of stats here sure to be useful for pepole targeting the retail industry

 

 

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Pinterest: It's Time to Go 'Pinternational'

Pinterest: It's Time to Go 'Pinternational' | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: Pinterest is looking to build on its astonishing growth over the last six month. The network is still US centric but that looks likely to change.

 

Pinterest has announced on its blog (http://goo.gl/41rnK) that is is looking for tranlators, initially concentrating on French, German, Japanese, Portuguese, and Spanish. Howeve the site is already looking ahead future plans include translating into Dutch, Greek, Italian, Korean, Malay, Polish, Russian, Simplified Chinese, Swedish, and Turkish.

 

Mashable covers the stoty here:

http://goo.gl/EfY2i

 

 

 

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Is Your Social Media Strategy Global? Social Network Growth Worldwide

Is Your Social Media Strategy Global? Social Network Growth Worldwide | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: More data from the impressive eMarketer website, a treasure trove of statistics. This article provides two sets of data.

 

The first from the CMO Council's 'Variance in the Social Brand Expereince' looks at how far companies worldwide have got in integrating social media into their marketing strategies. The message is that most companies can see the value but have not yet fully come to grips with social media use.

 

The second data set shows worldwide growth of social network usage in a number of leading countries from different continents. The message is that although annual growth levels will not hit the high of 23.1% in 2011, the world will continue to see impressive increases in people using social networks at least until the end of the forecast period in 2014.

 

The article can be seen here:

http://goo.gl/Y9O5V

 

 

 

 

 

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For Brands, Social Media Shows Returns but Measurement Hurdles Remain

For Brands, Social Media Shows Returns but Measurement Hurdles Remain | Internet Marketing Stats & Facts Essentials | Scoop.it

From the article: 'A February 2012 survey of 329 senior executives in North America by management and digital consulting firm PulsePoint Group and the Economist Intelligence Unit found that the vast majority of companies who had invested in social media saw a positive shift in their bottom line as a result.'

 

Chas Begley: Social media has clearly established itself as a marketing channel in corporate America with 84% of respondents claiming it improves marketing/sales effectiveness. However there are clearly still issues about how to measure the return.

 

Full results can be seem on eMarketer here:
http://goo.gl/76pCw

 

 

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Content Marketing Spend Up - Video Is a Rising Star

Content Marketing Spend Up - Video Is a Rising Star | Internet Marketing Stats & Facts Essentials | Scoop.it

'According to a March 2012 report from ContentWise and the Custom Content Council, North American marketers spent $40.2 billion to produce and distribute content marketing last year, up slightly from $40.1 billion in 2010.'

Content Marketing spend is up in the US but video is the star with 54% of companies expecting to spend more on video in 2012. 

From emarketer:

http://goo.gl/qjaVE ;

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Unwanted Digital Ads Turn Off US, UK Customers

Unwanted Digital Ads Turn Off US, UK Customers | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: A study of Upstream and YouGov (January 2012) has found that internet users in the US and UK believe there are too many ads coming through digital channels. In both countries 66% responded they received too much promotional and advertising material, leading them to delete, ignore or unsubscribe from the producers of the messages.

Overwhelmingly, in both countries users objected most strongly to promotional messages received on their phones. On other devices there was considerably less objection to promotional material.

E-Marketer reports: 

http://goo.gl/Avo9g

 

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Mobile Powers UK Internet Usage Growth

Mobile Powers UK Internet Usage Growth | Internet Marketing Stats & Facts Essentials | Scoop.it

The United Kingdom is Western Europe’s leading digital nation in terms of the percentage of its population that accesses the internet regularly and the amount of time spent online by those internet users. A near-ubiquitous, multilayered web infrastructure is keeping those percentages high, and usage is expanding to a larger swath of the UK’s demographic segments and being accessed via a wider variety of devices.

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Video, Social Boost US Mobile Content Consumption

Video, Social Boost US Mobile Content Consumption | Internet Marketing Stats & Facts Essentials | Scoop.it
One-third of US population will use social networking and video on mobile devices by 2016...
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100 Social Media, Mobile and Internet Statistics for 2012 (March)

100 Social Media, Mobile and Internet Statistics for 2012 (March) | Internet Marketing Stats & Facts Essentials | Scoop.it
The third installment of 100 social media statistics for 2012. This time with a new section dedicated to the latest Pinterest stats (along with all the others)!

Via Gerrit Bes, The Write Connection
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Europe Tops US in Mobile Ad Response Rates

Europe Tops US in Mobile Ad Response Rates | Internet Marketing Stats & Facts Essentials | Scoop.it
US consumers less responsive to mobile ads than mobile users in Italy, Germany and the UK.
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50 Fascinating Facebook Facts And Figures

50 Fascinating Facebook Facts And Figures | Internet Marketing Stats & Facts Essentials | Scoop.it
Facebook grows at over 10 million users a month and sits currently at number two on web traffic rankings according to Alexa.com. Last year Facebook even surpassed Google for the top ranking for total time spent online.

These and many more fascinating facebook facts

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LinkedIn for Lead Generation

LinkedIn for Lead Generation | Internet Marketing Stats & Facts Essentials | Scoop.it
When it comes to generating leads for your business, LinkedIn is the best network to turn to since it is specifically aimed towards professionals.
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Twitter Use Statistics from February 2012

Twitter Use Statistics from February 2012 | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: 'The days of “I don’t get Twitter” may be over. Tweets are now a form of self-expression among connected consumers, and it is this connected generation that continues to grow in size and influence year over year.'

 

The latest research on Twitter usage by Pew Internet reveals that the micro blogging service is now a daily habit for 8% of all internet users. It also reveals that the largest group of users is young people with 31% of 18-24 year olds using the network. This suggests Twitter use will continue to grow in the coming years. 

 

These are just two of the results from a fascinating survey. More results can be read here:

http://goo.gl/GM4ur ;

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Rachael Johnston's curator insight, December 7, 2014 8:57 PM

This articles shows statistics about who is on Twitter. Age, gender, education level, household income, etc. What it shows is that Twitter is close to half/half on gender and that it is fairly evenly distributed on income and education, but it is much more popular with younger generations. 24% of users are between the age of 18 and 24, this is huge. Another statistic that I was surpassed by is that there is a greater percentage of black and hispanic twitter users than white. 

All of these statistics are important to take into consideration when deciding whether or not to focus on twitter as your marketing platform.

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April 2012 Traffic Sources Report: Pinterest Continues to Fall Behind

April 2012 Traffic Sources Report: Pinterest Continues to Fall Behind | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: The Shareaholic referral stats for April are out.

 

The metric, which in February set the internet abuzz by reporting that Pinterest was driving 1.05% of referral traffic, does not have such good news for the online pinboard this month. The April figures show that Pinterest has dropped to .74%. This drop in traffic referral may see businesses slow their rush to gain a presence on Pinterest however the network is still growing and for some businesses is proving a reliable generator of sales (see the Boticca case study http://goo.gl/uKImB ;).

 

One thing these latest figures do underline is the continuing importance of SEO given the total dominance of referral traffic by Google organic rankings. At over 48% of all traffic referrals if you want the big numbers of visitors Google is where you have to be.

 

The full stats are here:
http://goo.gl/Zgzne

 

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Global Online Advertising Spend [Infographic]

Global Online Advertising Spend [Infographic] | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: This infographic by Go-Gulf.com gives you every statistic you could need on global advertising spend. 

 

Included:

Spending by region

Online ad spending v total ad spending

US spending

US Online v Print v TV spending

Market Share of ad revenues

Planned spending

Social Media as spending trends

 

You get the picture - there is lots here 

 

 

 

 

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In Western Europe, Internet Behavior Differences Slight but Significant

In Western Europe, Internet Behavior Differences Slight but Significant | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: An eMarketer study into internet habits in Europe focusing ion the EU5. 

 

The article presents data on Internet user by country and the percentage of internet users on social networks with forecasting up until 2016 and 2014 respectively. 

 

The full article is here:

http://goo.gl/pK6vc ;

 

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Smartphone Use in the USA - Forecast 2011-2016

Smartphone Use in the USA - Forecast 2011-2016 | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: We all know that smartphones are the future, these forecasts by eMarketer show how quickly that future will arrive. 

 

They predict that half of the mobile phones in the US will be smartphones by the end of 2013. 

 

These useful figures show the predicted percentage takeup of smartphones broken down by age group. 

A second chart forecasts the distribution of Smartphone sales by operating system. 

 

The article can be found at emarketer here:

http://goo.gl/9BvGW ;

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As Pinterest’s Hype Peaks, Growth May Be Slowing

As Pinterest’s Hype Peaks, Growth May Be Slowing | Internet Marketing Stats & Facts Essentials | Scoop.it

Chas Begley: The end of the trend or just a blip in growth. This article claims that statistics from AppData shows that active use on the site has been dropping from a high in mid March. 

However the data only looks at Facebook users. It will be interesting to see if the stats stack up.

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7 Creative Social Media Marketing Mini Case Studies

7 Creative Social Media Marketing Mini Case Studies | Internet Marketing Stats & Facts Essentials | Scoop.it

Social Media Examiner's Phil Mershon takes a look at how 7 companies are being innovative with social media. The studies look at various social media channels including Twitter, YouTube, blogs and LinedIn. 

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Social Media Stats and Facts [INFOGRAPIC]

Social Media Stats and Facts [INFOGRAPIC] | Internet Marketing Stats & Facts Essentials | Scoop.it

Which networks, who is on them, how they rank, what traffic they get - great info beautifully presented

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35 Statistics That Fuel the Battle Between Pinterest and Google+

35 Statistics That Fuel the Battle Between Pinterest and Google+ | Internet Marketing Stats & Facts Essentials | Scoop.it
Review 35 statistics about the growth and effectiveness of Pinterest and Google+.
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Pinterest grew by 52% to 17.8M unique users in February - Silicon Valley / San Jose Business Journal

Pinterest grew by 52% to 17.8M unique users in February - Silicon Valley / San Jose Business Journal | Internet Marketing Stats & Facts Essentials | Scoop.it
Photo bookmarking social network Pinterest reportedly grew by 52 percent to 17.8...
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China’s Key Internet Stats Rival the US and Japan

China’s Key Internet Stats Rival the US and Japan | Internet Marketing Stats & Facts Essentials | Scoop.it
Broadband, computer and internet penetration in urban China rival the US and Japan.
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