SOCIAL MEDIA START-OFFS
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SOCIAL MEDIA START-OFFS
A collection of introductory resources for UK charities and non-profits
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EMC PRESENTATION 1: TELLING YOUR STORIES DIGITALLY

EMC PRESENTATION 1: TELLING YOUR STORIES DIGITALLY | SOCIAL MEDIA START-OFFS | Scoop.it
SPRING 2016 UPDATE

One of our presentations covering digital platforms for telling your organisation's stories online.
Ecomedia Collective's insight:
We've uploaded an updated version of our 'Story Platforms' presentation which we use as part of our social media workshops across the SW UK. Figures and data are always changing so expect these to look different when we revisit these again. - KH

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Unity Trust Bank: A Social Media Guide

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The Unity Trust Bank has made available a free practical guide to social media for charities and social enterprises. Download "About That First Tweet" to read and learn from the thoughts and experiences of nearly 200 small and medium-sized charities and social enterprises getting started on their journey into online engagement.

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HOW TO: Get Your Nonprofit Started on Snapchat

HOW TO: Get Your Nonprofit Started on Snapchat | SOCIAL MEDIA START-OFFS | Scoop.it

INSTANT MESSAGING IS A KEY SOCIAL MEDIA ENGAGEMENT TREND IN 2016


Facebook and Google have launched their own standalone messaging platforms to contend with longer-standing apps like WhatsApp and SnapChat. 


Here's how to use SnapChat for your charity...

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Facebook for Nonprofits

Facebook for Nonprofits | SOCIAL MEDIA START-OFFS | Scoop.it

GET STARTED ON FACEBOOK WITH THE OFFICIAL NON-PROFIT GUIDE.


Yep, official. "Facebook for Nonprofits" gives 3rs sector organisations the tools and ideas to engage people in their causes and amplify their goals.

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SKILL UP: Digital Masterclasses from UK Media Trust

SKILL UP: Digital Masterclasses from UK Media Trust | SOCIAL MEDIA START-OFFS | Scoop.it

Browse this comprehensive list of how-tos and get to grips with the growing social media landscape. The Media Trust's online micro-masterclasses cover everything from designing a great website to creating an online community, enhancing it with audio and video and learning to improve and refine it all through web analytics.

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TOOLS: Make it Easy for Others to Share Your Stuff.

TOOLS: Make it Easy for Others to Share Your Stuff. | SOCIAL MEDIA START-OFFS | Scoop.it

This is one of the most important shareability enhancers out there. The Share button from Sharethis is customiseable too so it enables your interactors (your followers, fans, friends etc) to share the stuff they like about you with the people they know who'd probably be just as interested. Use it everywhere you can on your blogs, website, images and videos etc.

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HERE'S HOW: Top 10 tips for social media success

HERE'S HOW: Top 10 tips for social media success | SOCIAL MEDIA START-OFFS | Scoop.it

GOOD ADVICE THAT STILL HOLDS TRUE IN 2016


Rachel Hawkes is the Online columnist for the ThirdSector.co.uk website. She shares her first five hints on this page (usually for Third Sector subscribers only). Need more? The second half of her article is at http://bit.ly/WjE667.

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HERE'S HOW: WordPress for Non-Profits - The Complete Guide

HERE'S HOW: WordPress for Non-Profits - The Complete Guide | SOCIAL MEDIA START-OFFS | Scoop.it

The ideal starting point for DIY website-builders and bloggers, Wordpress is impossible to ignore. This is their resource page for non-profits.

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RESOURCES: Nonprofits' LinkedIn Learning Center

RESOURCES: Nonprofits' LinkedIn Learning Center | SOCIAL MEDIA START-OFFS | Scoop.it

Not just for captains of industry, professional social networking portal LinkedIn has plenty of advice for non-profits too. 

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INFORMATION: Digital Donors findings: watch the video then download the survey

INFORMATION: Digital Donors findings: watch the video then download the survey | SOCIAL MEDIA START-OFFS | Scoop.it

Nine out of 10 charities now invest in digital, more than 80% of those spent less than £10,000 in the last year, and younger generations are more likely to be attracted by a tailored Facebook page. These are just three of the findings of "Understanding donor behaviour in a digital age", published by the Institute of Fundraising and sponsored by BT's MyDonate.

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INFORMATION: Institute of Fundraising Digital Giving Review

INFORMATION: Institute of Fundraising Digital Giving Review | SOCIAL MEDIA START-OFFS | Scoop.it

WHILE WE WAIT FOR THE NEXT ONE...


Here's a still useful download from the Charity Times. Their inaugural Digital Giving Review was released a few years ago in partnership with the Institute of Fundraising (IoF).

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EMC PRESENTATION 2 - "DEFINE YOUR STORY

EMC PRESENTATION 2 - "DEFINE YOUR STORY | SOCIAL MEDIA START-OFFS | Scoop.it
ANOTHER PRESENTATION FOR SPRING 2016 

 Used as part of our occasional Social Media workshops which we deliver to small organisations across the SW UK.
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HOW TO: benefit from text messaging

HOW TO: benefit from text messaging | SOCIAL MEDIA START-OFFS | Scoop.it

SMS CAN STILL BE EFFECTIVE AND EASY TO USE


Here are some great tips from a blog for charities and professionals on digital fundraising. 

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WordPress for Non-Profits: A Comprehensive Guide

WordPress for Non-Profits: A Comprehensive Guide | SOCIAL MEDIA START-OFFS | Scoop.it

UPDATED FOR 2016


Wordpress isn't just for blogging. It's a free, open-source and reliable way to get your own website up and running, complete with most of the features you'll need to be effective from day one. 

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The 2016 Global NGO Online Technology Report

The 2016 Global NGO Online Technology Report | SOCIAL MEDIA START-OFFS | Scoop.it
A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the report is based on the survey results of 2,780 NGOs worldwide.
Ecomedia Collective's insight:
Want to know what the latest trends are? Here's a global report on how NGOs are using tech and social media. 
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HERE'S HOW: 40 Really Useful Tips

HERE'S HOW: 40 Really Useful Tips | SOCIAL MEDIA START-OFFS | Scoop.it

The Marketing Zen website has this useful list of practical tips for non-profits. Really simple, really important. Read it: really.


It's a couple of years old but most of the tips are still as valid as ever as a starter social media task list.

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HERE'S HOW: YouTube Charities Programme

HERE'S HOW: YouTube Charities Programme | SOCIAL MEDIA START-OFFS | Scoop.it

APPLY TO JOIN 


For charities and 3rd Sector organisations wanting a head-start on using YouTube, this is the logical place to get underway.

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HERE'S HOW: Create a fiercely loyal nonprofit community

HERE'S HOW: Create a fiercely loyal nonprofit community | SOCIAL MEDIA START-OFFS | Scoop.it

From SocialBrite, here's a useful tutorial on creating and growing a dedicated and passionate online community.

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HERE'S HOW: Non-Profits and Facebook

HERE'S HOW: Non-Profits and Facebook | SOCIAL MEDIA START-OFFS | Scoop.it

For any charity or non-profit wanting to get more out of their Facebook presence, here's a great place to start. (Note: ignore most of the sometimes irrelevant and self-promotional comments others have posted here and sift out the nuggets of wisdom in this pool of shared resources, success stories and more).

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GUIDANCE: Giving Direction with Non-Profit Social Media Policies

GUIDANCE: Giving Direction with Non-Profit Social Media Policies | SOCIAL MEDIA START-OFFS | Scoop.it

Drivers and sportspeople always do better if they - and everyone around them - know what's inside and outside the rules. Here's a collection of Government and Non-profit social media policies from around the world.

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INFORMATION: Social Media is a Key Part of Every Charity's Future. This Research Tells You Why.

INFORMATION: Social Media is a Key Part of Every Charity's Future. This Research Tells You Why. | SOCIAL MEDIA START-OFFS | Scoop.it

"Mind The Gap' was a 2012 study released by the Charities Aid Foundation. 


It showed that the UK’s under-30s were now six times less generous than the country's older people. Charities will be facing a generational gap in giving - and social media and digital/online strategies will help. 

 

How are UK charities using social media right now - and how's it helping their bottom line? Give As You Live's Digital Giving Review  allows you to benchmark your online strategy against 500+ charities, broken down across small, medium and large organisations. Download the full report at http://bit.ly/N1gj5k

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