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Rescooped by Barbara Fariña from Social WE Media
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Twitter for Beginners - YouTube

How to create your Twitter account. How to follow people-brand on Twitter, and many more. For more information about social media for Non-Techies and Older A...

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Ten online marketing tips for introverts

Ten online marketing tips for introverts | Social Media (Socmed) | Scoop.it
We live in a hyper-connected world that favours those with sprawling social networks, fearless salesmanship, and quick fingers. What’s a quiet entrepreneur to do?

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Spreading the Influence with Desiree Wolfe | Miriam Slozberg

Spreading the Influence with Desiree Wolfe | Miriam Slozberg | Social Media (Socmed) | Scoop.it

Today on Getting Social with Miriam I had a blast interviewing a business consultant and coach who I would consider to have that Uranian touch. Or


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Rescooped by Barbara Fariña from For All Linkedin Lovers
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LinkedIn's new Sales Navigator could make it the ultimate lead generation platform - The Hub

LinkedIn's new Sales Navigator could make it the ultimate lead generation platform - The Hub | Social Media (Socmed) | Scoop.it

Digest...

 

Lead recommendations - LinkedIn's algorithm recommends profiles of people it thinks will be good sales prospects based on your preferences and previous lead search history.

 

CRM integration with Salesforce - The new tool will sync account and contact info with Salesforce's CRM platform, making it less of a competitor and more of a complementary service to Salesforce.

 

Premium search - This is an advanced search tool that allows users to prospect for sales leads more effectively, as well as track the activity of existing leads. This is where LinkedIn's acquisition of Newsle comes in handy. Through Newsle's media tracking technology, LinkedIn gives salespeople real-time updates about what their leads are saying in the press, social media and other online channels.

 

Unlocking profiles - LinkedIn will offer a limited amount of "profile unlocking" each month to Sales Navigator users. This means they can view the profiles and get in touch with people outside their network.

 

Teamlink - A way to get introduced to sales prospects through your own company's network.

Although LinkedIn had previously offered some of these capabilities within its platform, this is the first time it will offer a standalone social selling solution, available for subscription at individual, group and enterprise level pricing.

 

For B2B marketers and salespeople, the Sales Navigator could be a game changer. LinkedIn has effectively cut down the amount of work they have to do in finding potential customers, and also reducing the "cold calling" aspect by giving them rich profile information. Through the platform, sales teams and marketers can search for people by industry, job title, location and expertise, narrowing their focus to only the prospects with the most potential.  Rather than building lists from months of groundwork, they can start populating their CRM systems almost immediately.

 

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Via iNeoMarketing, Rami Kantari
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iNeoMarketing's curator insight, August 3, 6:47 PM

The real key is integrating the Sales Navigator with your MAP. Regardless, this is absolutely worthy of testing.

Brian Yanish - MarketingHits.com's curator insight, August 6, 9:06 PM

So kinda staking/cold calling wrapped up into one package. I like it!

Rescooped by Barbara Fariña from Robótica Educativa!
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Getting to Know Google - tutorials and more

Getting to Know Google - tutorials and more | Social Media (Socmed) | Scoop.it
Did you know that you can access Google services—including Gmail, Google Docs, and YouTube—from one account? Creating a Google account simply allows you to manage and customize settings for the Google apps and services you use.

Via Tom D'Amico (@TDOttawa) , juandoming
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Jan MacWatters's curator insight, August 5, 3:38 AM

I guess we can never know too much...although it often seems like there are many ways to do any individual task.  

Rescooped by Barbara Fariña from Social WE Media
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Rewind Saturday - Top Bloggers The Week of 7/26/14 – 8/1/14

Rewind Saturday - Top Bloggers The Week of 7/26/14 – 8/1/14 | Social Media (Socmed) | Scoop.it
This last week I found a way to learn something new from each blogger I chose. Today, you will learn about:
Website traffic volume isn’t everything – why a website with 200 followers can make $5,000 per month and one with 5,000 followers can make $0; Which is more important: comments on your website articles or social shares?; Guest blogging and why you should ignore Google on this one; Have you considered joining social media groups to grow your online presence – what to look for

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Rescooped by Barbara Fariña from Social WE Media
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Spreading the Influence with Dr. Stephanie Zgraggen | Miriam Slozberg

Spreading the Influence with Dr. Stephanie Zgraggen | Miriam Slozberg | Social Media (Socmed) | Scoop.it
Today on Getting Social with Miriam, Dr Stephanie Zgraggen was interviewed and this particular episode was geared towards women. Dr. Stephanie is

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Rescooped by Barbara Fariña from Social WE Media
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How Safe Is Your Website From DDoS Attack? 8 Ways To Protect It!

How Safe Is Your Website From DDoS Attack? 8 Ways To Protect It! | Social Media (Socmed) | Scoop.it
DDoS attack is a type of viral attack where one vulnerable system is used to compromise other systems by infecting them with malware

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Rescooped by Barbara Fariña from Social WE Media
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What is Target Marketing Really? Help, I Don’t Understand

What is Target Marketing Really? Help, I Don’t Understand | Social Media (Socmed) | Scoop.it
Have you heard a lot of talk about target marketing and content marketing and wondered to yourself; “What does that “really” mean and how are they “really” doing it?” If so, you are not alone!

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Rescooped by Barbara Fariña from Social WE Media
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we must work together to end homelessness now

we must work together to end homelessness now | Social Media (Socmed) | Scoop.it
Homelessness has many faces. Some are older people who have fallen between the cracks of medical or political bureaucracy, while others are lost teens thrown out by their families. Sadly, a large n...

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Spreading the Influence with Carly Alyssa Thorne | Miriam Slozberg

Spreading the Influence with Carly Alyssa Thorne | Miriam Slozberg | Social Media (Socmed) | Scoop.it
Today was another awesome episode of Getting Social with Miriam. My guest was the amazing life, business and spiritual coach- not to mention my incredible

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Rescooped by Barbara Fariña from Social WE Media
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How to Remove Your House from Google Maps

How to Remove Your House from Google Maps | Social Media (Socmed) | Scoop.it
We removed our house from Google Street View, because when I was running a business from home, it felt a little strange that absolutely anyone who ordered products from me could see our house. I don't know why it really mattered, but somehow it did. I felt like if it wasn't me posting photos of my home, then it shouldn't be posted at all.

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Rescooped by Barbara Fariña from Social Media Marketing
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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Social Media (Socmed) | Scoop.it
When's the best time to post something to social media? Check out this infographic to figure it out.

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Consider Content Marketing to Gain Brand Awareness and New Leads / AG Line Blog | Alta Graphics

Consider Content Marketing to Gain Brand Awareness and New Leads / AG Line Blog | Alta Graphics | Social Media (Socmed) | Scoop.it
If you own a business, you may have heard that content marketing can be an effectiveway to increase the reach and awareness of your brand and gain new website visitors and leads.But what exactly is content marketing? In a nutshell, content marketing is the act of communicating with prospects without selling. Rather than pitch/sell your products or services on various channels, you provide information that is helpful, amusing, entertaining, or enlightening (or a combination of these). The hope is that the engaging content will lure prospects and customers to your website or other online profiles and that they will check out your products and services.Does content marketing work? According to a study by Curata.com, 85 percent of the companies they surveyed saw an increase in awareness-building as a result of their content marketing initiatives. Also, 62 percent of these companies reported that content marketing actually increased the quality and quantity of leads in their sales pipeline.What are some of the types of content marketing? You may be surprised at how many forms there actually are, and how many you can use for your company:Blogging – This form of content marketing is probably the most familiar to you. You create useful content in the form of a blog/article with the intent of placing it on your website as well as sharing it via social media and even on content aggregate sites such as StumbleUpon and Reddit. Blogs also provide an RSS feed that readers can subscribe to and receive whenever you publish a new blog post.Books and eBooks – Companies will often pull together a series of blog posts or articles and turn them into a short hardcover book or ebook for free or paid distribution. B2B companies especially may use eBooks to provide a deeper look at a particular topic in exchange for their contact information.Social Content - Content created specifically for social networks like Facebook, Twitter or LinkedIn may be a different format, but can have significant impact on awareness and engagement when planned and implemented using best practices.Email Marketing - Did you know that email marketing continues to provide the highest conversion rates of any online marketing tactic? By the way, email marketing can be tied in nicely with direct mail (ask us how).Case Studies – Yes, case studies are still used, especially with B2B companies. Case studies can be placed on your website and shared via social media. Remember the old adage: “Facts tell, stories sell”.Videos – It's no secret that videos are some of the most shared content on social media Short, entertaining videos can reach many viewers, but even longer and more technical videos can be valuable if they are titled well and placed on YouTube, Vimeo, etc.Infographics – You'll probably need a talented graphic designer and writer/editor, but a good infographic is often reshared and retweeted. If your infographic is properly branded and provides good content, the potential for a wide distribution of your brand is significant.Microsites – Many companies now use dedicated web sites for specific content, campaigns and promotions that don't necessarily fit on your regular website.Press Releases - Press releases are still used, but now most companies place them on press release websites such as prweb.com. Although press releases still sometimes reach journalists, most often they are effective as direct to consumer information.Surveys - Asking for feedback from past and current customers and then publishing the results can reach prospects in your pipeline as well as brand new ones.Teleclasses and Webinars - Reach a potentially wide audience with current and engaging content that is valuable to your prospects and customers. The recordings can then be re-purposed and shared again.We are passionate about helping our clients reach their marketing goals. Have you used content marketing for your business?

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Rescooped by Barbara Fariña from Social WE Media
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The Difference Between Klout and Kred … and Why You Should Care About Either One

The Difference Between Klout and Kred … and Why You Should Care About Either One | Social Media (Socmed) | Scoop.it
Every company wants credibility and clout. But what about Klout and Kred? To answer this question, let's take a look at what these companies are and...

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Rescooped by Barbara Fariña from Extreme Social
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Twitter testing easier-to-use hashtags - Digits - WSJ

Twitter testing easier-to-use hashtags - Digits - WSJ | Social Media (Socmed) | Scoop.it

Digest...

 

The new feature, seen by The Wall Street Journal in the Twitter app for iOS, added an expanded label to some hashtag searches such as #tbt (Throwback Thursday), #smh (Shaking My Head) or #oitnb (TV series “Orange Is The New Black”). The labeling gives the hashtags a sense of legitimacy and order as related to a certain event or subject.

 

It wasn’t clear how these labels were generated. Some included an option for users to rate their accuracy. Many hashtags, such as #MH17 for Malaysia Airlines Flight 17, didn’t trigger the feature. A Twitter spokesperson declined to comment on the supposed new feature.

 

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iNeoMarketing's curator insight, August 3, 6:17 PM

Let's keep an eye on this and for the formal announcement. It'd make life a bit easier.

Rescooped by Barbara Fariña from Social Media, SEO, Mobile, Digital Marketing
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What Makes Content Shareable & Why It Matters for SEO

What Makes Content Shareable & Why It Matters for SEO | Social Media (Socmed) | Scoop.it

Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?


Via Kamal Bennani
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Manasa Konda's curator insight, August 5, 1:50 AM

Important for someone working on SEO

Rescooped by Barbara Fariña from Social WE Media
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6 Reasons Your Website Isn’t Working For Your Business and How To Fix It

6 Reasons Your Website Isn’t Working For Your Business and How To Fix It | Social Media (Socmed) | Scoop.it
Is your website accomplishing its purpose for your business? Have you even really defined what its purpose is and how it’s supposed to help your business? Learn six reasons your website isn't working for your business and how you can fix it.

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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You’re Not Selling Software…and Other Tips for Marketing Open Source Products

You’re Not Selling Software…and Other Tips for Marketing Open Source Products | Social Media (Socmed) | Scoop.it
Marketing open source product means engaging customers and building long-term relationships. There are many ways to accomplish this , from targeted...

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Spreading the Influence with Deb Brown | Miriam Slozberg

Spreading the Influence with Deb Brown | Miriam Slozberg | Social Media (Socmed) | Scoop.it
It was another great episode of Getting Social with Miriam. Before I talk about my guest that I had today- I would like to touch up on something

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Warning: Using Copyright Protected Images Can Shut Down Your Blog!

Warning: Using Copyright Protected Images Can Shut Down Your Blog! | Social Media (Socmed) | Scoop.it
It is easy to search for an image through Google or Bing that would provide an eye-catching illustration to your blog. But using a copyright image,

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the good and bad of ten years of facebook

the good and bad of ten years of facebook | Social Media (Socmed) | Scoop.it
After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had...

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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instagram pr know-how

instagram pr know-how | Social Media (Socmed) | Scoop.it
Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postin...

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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My Writing Process Blog Tour - by Knikkolette « Your Social Media Mogul

My Writing Process Blog Tour - by Knikkolette « Your Social Media Mogul | Social Media (Socmed) | Scoop.it
When my friend Miriam Slozberg asked me if I would be interested in participating in a Writing Process Blog Tour, my first reaction was “No”

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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My Writing Process Blog Tour | Miriam Slozberg

My Writing Process Blog Tour | Miriam Slozberg | Social Media (Socmed) | Scoop.it
I have written a few books and a few ebooks, and had co-written two as well. I am an avid blogger so I absolutely love to write. When I was asked to participate

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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