"What factors determine how often an organization's Facebook post will generate a Like or a comment? Can money buy engaged friends on social networks?...A few cool things we figured out:
• 92 percent of the top 50 nonprofits have at least 1 social media presence on their homepage. • The most followers that an organization has on Twitter is 840,653 (PBS)... • ... but on the other hand, the organization following the most people is following 200,522 (The American Cancer Society)! • The American Red Cross was the first organization on the list to create a Twitter account. • Food for the Poor is the most talkative organization on Facebook, and has posted 220 posts over the course of 2 months. • The organization with the highest net income, the YMCA, only posted 19 times to Facebook in 2 months, but has over 24,000 fans."