Social Power -and the Coming-Coporate Revolution: The institutions of modern developed societies, whether governments or companies, are not prepared for this new social power. People are changing faster than companies.
The Guardian How to engage positively with customers through social media The Guardian Consumers talk about companies on social networks: every day conversations about brands are shared on sites like Twitter and Facebook.
Politico Latinos push immigration reform on social media Politico Beyond showing the muscle behind pro-immigration forces, the event represented the culmination of years of savvy and relentless efforts by Latino activists to mobilize supporters...
Consumer trust is a critical factor in marketing. If an individual doesn’t believe your brand can deliver on its promises, or provide something better than its competition, they probably won’t ever make a purchase.
In an effort to crack down on fake accounts and from accounts being hijacked on Twitter, Twitter is rolling out a new two-step authentication login process. The process sends the end user an SMS-based message to the user’s cell phone.
As a successful small business owner, you most likely have an active Twitter account and are consistently putting out great content (and if you are a little behind on the twitterverse, here’s some handy tips to help you along the way).
Benjamin Zimmer and Charles Carson of the American Dialect Society have released Among The New Words (American Speech, Vol. 88, No. 1, Spring 2013), and which lays down the lineaments of the invention and naming of the now mainstream hashtag.
I’m not one for grandiose resolutions. My novel can stay as an internal dialogue, my million-dollar business idea can hold off for another 12 months, and I’m highly likely to have a cigarette at some point when the beer garden … Continue reading...