Social Media & Social CRM
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Rescooped by Andrea Vaugan from Better know and better use Social Media today (facebook, twitter...)
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Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand - Business 2 Community

Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand - Business 2 Community | Social Media & Social CRM | Scoop.it

Did you know that it takes at minimum 6-7 brand touches before someone will remember your brand. Every impression counts. Each brand touch with a potential new client, current customer, brand advocate or even those who know nothing about your brand is leaving behind an impression. It’s an impression that is going to be positive, neutral or negative.

Your goal is to make each and every brand impression as positive and memorable as it can be.


Via Mau
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Customer Intimacy, Meet Operational Excellence

Customer Intimacy, Meet Operational Excellence | Social Media & Social CRM | Scoop.it
The art is in optimizing apparent opposites simultaneously.
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Customer Experience vs Operational Efficiency in Social Customer Care - Dimelo blog

Customer Experience vs Operational Efficiency in Social Customer Care - Dimelo blog | Social Media & Social CRM | Scoop.it
Social Customer Care is entering the mainstream. After the first sizable projects 3 years ago, SCC is gaining the acceptance of mainstream brands.
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10 Questions You Must Ask When Hiring a Las Vegas Social Media Company

10 Questions You Must Ask When Hiring a Las Vegas Social Media Company | Social Media & Social CRM | Scoop.it
Are you looking to hire a Social Media Company? Here are 10 questions you must ask before hiring them.
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Infographic: The Social Media Facts Of 2013 | Hashtaggers

Infographic: The Social Media Facts Of 2013 | Hashtaggers | Social Media & Social CRM | Scoop.it
RT @tweetaggers: Infographic: The Social Media Facts Of 2013 http://t.co/j9ClGr8m1c #fb #hashtaggers #socialmedia #digitalMarketing
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Top 8 Marketing Lessons To Teach Your Social Media Intern

RT @jerichotech: Top 8 Marketing Lessons To Teach Your Social Media Intern http://t.co/XKsfZ64bzL
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Letters: social media must be the instigator of a new way of work

Letters: social media must be the instigator of a new way of work | Social Media & Social CRM | Scoop.it
Though the development sector has been a late adopter of technology, social media is proving to the disruptive force that is changing everything from fundraising to impact measurement (RT @TDG_1 #GDSocbiz Letters: social media must be the instigator...
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Utilizing Social Commerce to get more out of CRM, Sales, and Support

Utilizing Social Commerce to get more out of CRM, Sales, and Support | Social Media & Social CRM | Scoop.it
MediaBUZZ is the e-publisher of Asian e-Marketing, empowering e-marketers in the vibrant and fast-paced electronic marketing environment (Utilizing #SocialCommerce to get more out of CRM, Sales, and Support http://t.co/EhsQpnxzCp)...
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My Ten Commandments for Social Media Writing

My Ten Commandments for Social Media Writing | Social Media & Social CRM | Scoop.it
Ten Commandments for Social Media Writing, from @Andy_Maslen http://t.co/4vbkorBLmS
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25 'Boring' Companies With Brilliant Social Media Cover Photos

25 'Boring' Companies With Brilliant Social Media Cover Photos | Social Media & Social CRM | Scoop.it
In a world where 40% of people respond better to visual information than plain text, it's probably a good idea to optimize your social media channels with visuals.
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3 guidelines for using social media monitoring during a PR crisis

3 guidelines for using social media monitoring during a PR crisis | Social Media & Social CRM | Scoop.it
Automated systems do help you know what people say about your brand online, but they can’t do everything.
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Rescooped by Andrea Vaugan from Designing service
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‘Social’ CRM rethought part 2 – the customer experience

‘Social’ CRM rethought part 2 – the customer experience | Social Media & Social CRM | Scoop.it
The customer experience is a term that has been picked up by many brands. Many see it as a substitute for the broader panoply of CRM. that's a mistake. Here's why.

Via Fred Zimny
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Rescooped by Andrea Vaugan from Networked Nonprofits and Social Media
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Social Media Around the World: A Complete Infographic Guide

Social Media Around the World: A Complete Infographic Guide | Social Media & Social CRM | Scoop.it

The world of social media is increasing and has a powerful role to play in the future.

In 2012, more than 63% of online users visited more number of social media websites than any other types, and that number is expected to continue going up through 2013.

View this infographic to find more statistics about online behavior and the use of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram across the globe...


Via Lauren Moss, Beth Kanter
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John Thomas's curator insight, February 12, 2014 4:01 AM
Social Media Around the World: A Complete Infographic Guide
Lydia Gracia's curator insight, February 14, 2014 5:20 AM

La Guia completa del Social Media en el Mundo

Professor Jill Jameson's curator insight, March 4, 2014 10:52 AM

Astonishing figures! 

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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Social Media & Social CRM | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
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Why Your Brand Needs Social Customer Service | Social Media Today

Why Your Brand Needs Social Customer Service | Social Media Today | Social Media & Social CRM | Scoop.it
Five key ways your business can benefit from implementing an effective social customer service program.
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Social Media Statistics 2013: Facts Figures Of Facebook, Twitter More

Social Media Statistics 2013: Facts Figures Of Facebook, Twitter More | Social Media & Social CRM | Scoop.it
This infographic on Social Media Statistics 2013 contains latest facts and figures. Stats of Facebook, Twitter, Google+, Instagram are added
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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

RT @jerichotech: 3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog http://t.co/gTrCtbMEB2
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Think before you retweet: Be better netizens during disasters

Watch what you tweet, choose what you retweet, and you're already helping in your own little way (RT @rapplerdotcom: Think before you retweet: Be better netizens during disasters http://t.co/NAVTeNkm7r)...
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Survey: 71% Of Companies Concerned Over Social Media Risks, But Only 36% Provide Employee Training

Survey: 71% Of Companies Concerned Over Social Media Risks, But Only 36% Provide Employee Training | Social Media & Social CRM | Scoop.it
A recently published survey examining corporate social media risks and rewards from advisory firm Grant Thornton found that 71 percent of the executives polled said their company was concerned about possible risks posed by social media, but only 36...
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Social Media Management Tools Boost Productivity and Income

Social Media Management Tools Boost Productivity and Income | Social Media & Social CRM | Scoop.it
Social media management tools are the sanity savers of successful social media marketers. Boost your income and productivity with these tools!
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‘Social’ CRM rethought (part 1) – a stake in the ground moved

‘Social’ CRM rethought (part 1) – a stake in the ground moved | Social Media & Social CRM | Scoop.it
This is the first in a 5 part series that revisits the evolving concepts behind CRM. It is an important addition to a subject that has become increasingly muddied by the introduction of social elements.

Via Fred Zimny
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Andrew Cassidy's curator insight, September 15, 2013 3:04 PM

Lots of good stuff in this 5-part article! A good update to CRM at the Speed of Light.

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Top 8 Marketing Lessons To Teach Your Social Media Intern

Top 8 Marketing Lessons To Teach Your Social Media Intern | Social Media & Social CRM | Scoop.it
Behold your 20-something social media intern.
He or she is smarter than you were at that age, likely using Google for the majority of his or her life, and using social on the net since the age of 14.
But even though...
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Rescooped by Andrea Vaugan from Public Relations & Social Media Insight
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What we learned from Taco Bell taco licking fiasco about handling bad social media publicity - Mc2 Social Media

What we learned from Taco Bell taco licking fiasco about handling bad social media publicity - Mc2 Social Media | Social Media & Social CRM | Scoop.it

Good social media crisis PR lessons...One of the smartest things a brand can do is to respond as quickly and intelligently as possible to negative social media publicity, which is exactly what Taco Bell did. Whether it’s an unsatisfactory customer experience, a management mistake, product malfunction or an employee of a major fast food chain publicly posting photos of themselves licking Tacos there are many reasons a company can get bad publicity.Below, we share with you some simple PR techniques that may well be worth thinking about so that your company is ready when people start talking about you on a blog, Facebook or Twitter....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 10, 2013 12:51 PM

Good social media crisis PR lessons....

Hendy Han's curator insight, September 26, 2013 4:19 AM

This is a great article that includes a great example from previous case from Taco Bell. Publicity fame can be a double edge sword, where company is vulnerable for negative comments. This article provide a lot of great PR techniques that a company could take advantage of. Once a company goes online, they have to understand that a negative publicity can bring down a company so fast. It is important to handle the situation in timely fashion and keep responding in a good way to the customers. When a company goes through social media, it is important not to just leave it as it be. It has to be tracked on how the audiences and customers think about the company. Here, the PR department plays a big role to maintain the company image. A good thing suggested in the company, is to always consider a compesation from a critical mistake that they have done.

 

Levi Norton's comment, September 26, 2013 7:42 PM
In response to Hendy, I fully agree that if a company is in a publicity fame companies need to be prepared to respond to dissatisfied customers and reply to them as soon as possible if not the company could pay huge consequences . Great Read
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How to Use Tumblr for SEO and Social Media Marketing

How to Use Tumblr for SEO and Social Media Marketing | Social Media & Social CRM | Scoop.it
Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing.
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How to Create the Perfect Post on Social Media [INFOGRAPHIC]

How to Create the Perfect Post on Social Media [INFOGRAPHIC] | Social Media & Social CRM | Scoop.it
Almost everyone has an account on at least one of the major social networks on the Internet either Facebook, Twitter, Google +, or Pinterest.
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