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Cómo administrar #Foursquare para #Marcas

Cómo administrar #Foursquare para #Marcas | Social Media  & Community Management | Scoop.it
Les hemos hablados sobre muchas opciones que tienen las marcas en redes sociales. Pinterest, Instagram y otras redes sociales novedosas que quizás no tienen la misma base de usuarios que Facebook o Twitter pero que nos dan una gama de...

Via Gladys Pintado
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Social Media  & Community Management
SocialMedia - Marketing - Branding - Publicidad - Ecommerce - Community Management
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¿Cómo utilizar a los Social Media para encontrar Trabajo?

¿Cómo utilizar a los Social Media para encontrar Trabajo? | Social Media  & Community Management | Scoop.it
Si quieres encontrar trabajo debes aprovechar las oportunidades que ponen a tu alcance las redes sociales
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The State of #SEO in 2014

The State of #SEO in 2014 | Social Media  & Community Management | Scoop.it
Search Engine Marketing - Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent ...
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Guía Social Media: ¿Con qué frecuencia debo publicar en las Redes Sociales?

Guía Social Media: ¿Con qué frecuencia debo publicar en las Redes Sociales? | Social Media  & Community Management | Scoop.it
¿Con qué frecuencia compartir se vuelve “demasiado” o “demasiado poco”? ¿Cuándo pasas de conectar con tus seguidores a convertirte en spam? ¿Cómo encontrar el equilibrio perfecto entre ser interesante y llevar tráfico a nuestra web o blog?
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La Publicidad Online ya genera más beneficios que la Publicidad en Televisión

La Publicidad Online ya genera más beneficios que la Publicidad en Televisión | Social Media  & Community Management | Scoop.it
Por primera vez los ingresos generados por la publicidad online superan a los generados por la televisión. Estos datos surgen de un informe del IAB, en el que se revela que la inversión en publicidad online creció un 17% en 2013.
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The 25 Most Powerful Corporate Brands

The 25 Most Powerful Corporate Brands | Social Media  & Community Management | Scoop.it
Brand Management - The Coca-Cola Company is the most powerful global corporate brand, according to a recent report from CoreBrand.
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#GooglePlus : How to Actually Succeed on Google+

#GooglePlus : How to Actually Succeed on Google+ | Social Media  & Community Management | Scoop.it
Few companies have found the right formula to developing a community on Google+, but it's not as easy a process compared to Facebook, Twitter, or Instagram.

Via Gladys Pintado
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Top Ingredients of an Effective Social Media Strategy

Top Ingredients of an Effective Social Media Strategy | Social Media  & Community Management | Scoop.it

Social media strategy isn’t a one size fits all solution.


Each one tailored to meet the marketing needs of a specific business or brand.


Even so, there are a few core elements of a social media marketing action plan that are mandatory for successful execution.


Whether you’ve already rolled out your strategy, or are eager to get started, add the five strategic ingredients below to improve your mix.


Via Brian Yanish - MarketingHits.com
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How Marketers Find and Consume Information

How Marketers Find and Consume Information | Social Media  & Community Management | Scoop.it
Customer Behavior - Just over half of marketers (51%) first turn to online media sites to find news/information, according to a recent report from PAN Communications.
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10-Step B2B Customer Satisfaction Survey Pre-Survey Checklist

10-Step B2B Customer Satisfaction Survey Pre-Survey Checklist | Social Media  & Community Management | Scoop.it
Market Research - The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than ...
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Estudio : ¿Eres un cliente ultra-conectado?

Estudio : ¿Eres un cliente ultra-conectado? | Social Media  & Community Management | Scoop.it
Más del 50% de la población adulta en USA y Europa se considera Ultra-connected Customers
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#SEO: Directrices Técnicas de Google

#SEO: Directrices Técnicas de Google | Social Media  & Community Management | Scoop.it
Directrices técnicas de Google. la mejor fuente que podemos consultar es el propio Google. En artículos anteriores hemos hablado ya de las directrices para Webmasters de Google, concretamente de las directrices de diseño y contenido y las directrices de calidad.
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Why You Should Shift Your Content Marketing Focus to ROI

Why You Should Shift Your Content Marketing Focus to ROI | Social Media  & Community Management | Scoop.it

Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner, Curata surveyed over 500 organizations about their content marketing strategies. Marketers identified their top three content challenges as limited staff, limited budget, andcreating enough content.

 

These same marketers ranked measuring content marketing ROI and promoting existing content as their lowest priorities. While it’s possible that some organizations are so effective that ROI and promotion aren’t seen as challenges, many companies are simply too focused on creatingcontent. They aren’t giving enough thought to promotion, distribution, and measurement. It’s time to put those priorities at the top of your list.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 15, 8:09 PM

This article provides many useful guidelines on measuring and improving a brand's ROI on #contentmarketing activities. 

Monica Norton's curator insight, March 17, 4:58 PM

I especially like the "content marketing pyramid" at the bottom of this article.

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What Will Content Marketing Look Like in 2014? [Infographic]

What Will Content Marketing Look Like in 2014? [Infographic] | Social Media  & Community Management | Scoop.it
Content - The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
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Claire Beattie's curator insight, March 12, 3:00 PM

#contentmarketing info

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El Social Media, la Estrategia de Marketing Online más utilizada por las Empresas

El Social Media, la Estrategia de Marketing Online más utilizada por las Empresas | Social Media  & Community Management | Scoop.it
Más de la mitad de las empresas, un 52%, apuestan por el marketing de contenidos, y un 35% por el inbound marketing, como estrategias. Además, el 91% de estas tiene una presencia muy activa en redes sociales. Estos son datos extraídos de un estudio realizado por Browser Media.
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#BigData: The Secret to Revenue Creation [Infographic]

#BigData: The Secret to Revenue Creation [Infographic] | Social Media  & Community Management | Scoop.it
General Management - No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here ...
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El 70% de las Empresas invertirán más en Marketing de Contenidos

El 70% de las Empresas invertirán más en Marketing de Contenidos | Social Media  & Community Management | Scoop.it
Según una encuesta realizada por Demand Metric Research Corporation, el 70% de las empresas destinará más recursos en marketing de contenidos, para captar nuevos usuarios y potenciales clientes.
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Facebook, muy cerca del dinero electrónico

Facebook, muy cerca del dinero electrónico | Social Media  & Community Management | Scoop.it
Corren rumores de que la red social estaría a punto de obtener en Irlanda los permisos legales necesarios para permitir el almacenamiento y envío de dinero a través de su plataforma.

Via www.sercompetitivos.com
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Instagram y Turismo: 5 ejemplos de uso en el sector.

Instagram y Turismo: 5 ejemplos de uso en el sector. | Social Media  & Community Management | Scoop.it
Estratégias de Social Media y gestión de redes sociales para empresas del sector turistico.

Via Patricia Raimundo
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Bring your own identity: The rise of the user

Bring your own identity: The rise of the user | Social Media  & Community Management | Scoop.it
Suddenly everyone is at it. Want to connect with the world’s professionals on LinkedIn? You can use your Facebook account to log in if you choose....

Via AlexaInformática - Web & Mobile Technology - Social Media
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Seven Traits of an Effective Marketing Leader

Seven Traits of an Effective Marketing Leader | Social Media  & Community Management | Scoop.it
Career Management - Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where ...
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How to Get to the Heart of Customer Experience

How to Get to the Heart of Customer Experience | Social Media  & Community Management | Scoop.it
Customer Relationships - If customer retention is a top priority for you, and you haven't embarked on a customer experience mapping initiative, you need to get on it! Here are five key steps ...
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Most Brands Are Not Prepared to Manage Negative Social Comments

Most Brands Are Not Prepared to Manage Negative Social Comments | Social Media  & Community Management | Scoop.it
Social Media - Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent report from Social Media ...
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Cómo se Construye el Author Rank

Cómo se Construye el Author Rank | Social Media  & Community Management | Scoop.it
Cómo se construye el Author Rank. El Author Rank es desde hace tiempo uno de los factores que afectan al posicionamiento de una web en Google, sin embargo se ha generado mucho debate acerca de la verdadera dimensión de su influencia.
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The Power of Video for Businesses [Infographic]

The Power of Video for Businesses [Infographic] | Social Media  & Community Management | Scoop.it
Content - Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos that explain a product or service, according to a recent report from Animoto.
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Google y su nuevo cambio de look para derrotar al SEO

Google y su nuevo cambio de look para derrotar al SEO | Social Media  & Community Management | Scoop.it

Via PHPdesde0, Jesús Hernández
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