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Cómo Implementar una Estrategia para Incrementar El Engagement y Fidelizar en las Redes Sociales

Martin Biegun, co creador de WoowUp, nos visitó en OM Latam para participar del Ciclo de Webinarios AMDIA - OM Latam. Engagement Efectivo fue el tema de la exp
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¿Qué es Branded Content? Consejos y Ejemplos

¿Qué es Branded Content? Una breve reflexión sobre ello con una serie de consejos y algunos ejemplos. Especialmente el caso de MUWOM (The Music Word Of Mouth
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Get Ready for Marketing 2020

The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization nee
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Ya no hay excusa para no gamificar: los ámbitos de la Gamificación

Ya no hay excusa para no gamificar: los ámbitos de la Gamificación | Social Media  & Community Management | Scoop.it
Jugar tiene un sentido en sí mismo pero cuando hablamos de Gamificación lo hacemos de la utilización del juego para conseguir otros más allá de la propia diversión.
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Instagram More Effective Than Pinterest for Top Brands

Instagram More Effective Than Pinterest for Top Brands | Social Media  & Community Management | Scoop.it
Social Media - Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
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Facebook, LinkedIn Are Top Social Platforms for Marketers

Facebook, LinkedIn Are Top Social Platforms for Marketers | Social Media  & Community Management | Scoop.it
Social Media - If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
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Five Tips to Emotionally Connect Readers to Your Writing

Five Tips to Emotionally Connect Readers to Your Writing | Social Media  & Community Management | Scoop.it
Content - Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to ...
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Rescooped by AlexaSocialMedia - Social Media & Community Management from Social Media, Marketing y Gestión de Comunidades en la Web Social
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Recursos Humanos: La Gestión de las Conversaciones

Conferencia para RRHH Nestlé 22/05/2013

Via Juan Jesús Baño Egea
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Aumenta el interés de las Grandes Marcas por Instagram

Aumenta el interés de las Grandes Marcas por Instagram | Social Media  & Community Management | Scoop.it
El número de marcas incluidas en la lista Interbrand 100 que cuentan con cuenta abierta en Instagram ha llegado a las 67 a fecha 1 de mayo de este año, según...
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AudioBranding: El poder del sonido y la música aplicado al Marketing

AudioBranding: El poder del sonido y la música aplicado al Marketing | Social Media  & Community Management | Scoop.it
El poder del sonido para comunicar emociones es asombroso. No somos muy conscientes de ello pero nos afecta a distintos niveles, desde el psicológico y conductual, hasta el puramente fisiológico o...
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Optimise Your Social Network

Optimise Your Social Network | Social Media  & Community Management | Scoop.it
UK agency The Like Minded sent out an email to known clients and trusted colleagues with a link to their website landing page that has an animation sh
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Small Business Social Media

Small Business Social Media | Social Media  & Community Management | Scoop.it
Social media continues to grow but if you're running a small business it can be hard to know where to start.
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Rescooped by AlexaSocialMedia - Social Media & Community Management from Bussines Improvement and Social media
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Twitter: 9 Claves de Gestión (Estrategia, TL y Listas) By @MyKLogica

Twitter: 9 Claves de Gestión (Estrategia, TL y Listas) By @MyKLogica | Social Media  & Community Management | Scoop.it

Una de las cuestiones que normalmente surgen entwitter es qué estrategia poner en marcha a la hora de seguir. Hay quienes defienden el seguir a todo el mundo y estamos quienes defendemos que es imposible tener calidad de TL siguiendo a muchos, ahora bien, aquí entra en juego qué entendemos cada uno por calidad, por lo que planteo esta entrada desde mi propio concepto de calidad, experiencia y prácticas en twitter y mi estrategia base como profesional, estrategia base que todos deberíamos plantearnos, ya seamos empresa o profesional, puesto que tener claro nuestro posicionamiento, qué deseamos conseguir, qué nos interesa … determinará en gran medida a quiénes sigamos y nuestros “límites” de “seguimiento”.

 


Via MyKLogica, Ricard Lloria
MyKLogica's curator insight, May 14, 5:13 AM

¿Qué estrategia hemos de llevar a cabo en twitter? Seguir o no seguir, cómo utilizar las listas ... ¿es una misma estrategia válida para todos?

 

De todo eso y más hablo en esta entrada. Espero que os resulte de utilidad.

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Diseño de Servicios e Innovación en la Experiencia del Usuario. (Design thinking)

Diseño de servicios e innovación en la experiencia del usuario. (Design thinking) Diego Rodríguez Consulting Design
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Save The World Marketing - By @ScentTrail

In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
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New LinkedIn Navigation Bar: Quick Guide to Get Started

We are excited to unveil our latest effort, the new LinkedIn navigation bar. As you explore the new navigation bar, you will notice a few visually striking d...
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Pinterest Introduces Rich Pins for Businesses to Drive Purchases

Pinterest Introduces Rich Pins for Businesses to Drive Purchases | Social Media  & Community Management | Scoop.it
Pinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today.
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How Your Content Strategy Thrives When Marketing and IT Work Together

How Your Content Strategy Thrives When Marketing and IT Work Together | Social Media  & Community Management | Scoop.it
Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.
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Ebook Gratis sobre Blogs “Un blog de calidad: la mejor forma para posicionar tu web (y tu negocio)"

Ebook Gratis sobre Blogs “Un blog de calidad: la mejor forma para posicionar tu web (y tu negocio)" | Social Media  & Community Management | Scoop.it
Websa100 ha lanzado su cuarto e-Book gratuito, “Un blog de calidad: la mejor forma para posicionar tu web (y tu negocio)”, un texto que tiene como objetivo conseguir que los lectores saquen el máximo partido de su blog corporativo con una lectura...
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The 6 Types of Useful Tweets

The 6 Types of Useful Tweets | Social Media  & Community Management | Scoop.it
Again and again, people I meet in real life or on Facebook tell me that they do not "get" Twitter. Twitter is very simple! It is essentially about 6 kinds of messages (called tweets). 1. Conversation (like text messages) You can all do this right?
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Rescooped by AlexaSocialMedia - Social Media & Community Management from Social Media 3.0
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¿Cuál es el mejor horario para publicar en las principales Redes Sociales?

¿Cuál es el mejor horario para publicar en las principales Redes Sociales? | Social Media  & Community Management | Scoop.it
Cada vez es más cierto y tangible comprobar que los usuarios están todo el tiempo conectados, pero tambien hay que entender que no todo el tiempo están atentos a las actualizaciones...

Via Juana María Padilla
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¿Qué es lo que hace que el Marketing de Contenidos sea tan importante?

¿Qué es lo que hace que el Marketing de Contenidos sea tan importante? | Social Media  & Community Management | Scoop.it
Lo creamos o no, el contenido sigue siendo el rey. Una frase que no se pasa de moda, ni cae en desuso. Se trata de una realidad, y las empresas saben...
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Choosing The Most Effective Social Media Platforms

Choosing The Most Effective Social Media Platforms | Social Media  & Community Management | Scoop.it
Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.)

There are costs
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5 Questions to Ask Yourself to Optimize Your Online Marketing Strategy

5 Questions to Ask Yourself to Optimize Your Online Marketing Strategy | Social Media  & Community Management | Scoop.it
Learn which 5 questions you need to ask yourself to improve your online marketing strategy in this handy infographic.
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Rescooped by AlexaSocialMedia - Social Media & Community Management from The Evolving World of Marketing
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Here's How to Use Inbound Marketing to Attract, Convert, Close & Delight

Here's How to Use Inbound Marketing to Attract, Convert, Close & Delight | Social Media  & Community Management | Scoop.it
Randy Bauer's curator insight, May 16, 11:45 PM

A Great look at a sales funnel strategy by +Hubspot that gets all the information right in front of you.

Nedko Aldev's curator insight, May 18, 6:13 AM

add your insight...

 
janlgordon's comment, May 19, 12:58 AM
Randy Bauer - Thanks you! I thought the whole article was very informative - love the graphic too - happy you liked it!