Content marketers would do well to employ lessons learned from traditional publishers -- and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started.
This is what is it was about: "We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It's time we all thought of this not as social vs algorithm but as Humanrithm."
And I also took the example of Content Curation as a case study.
A million ideas are firing in seconds across a range of dimensions such as:
* Does the content fit into curation philosophy and themes? * Is the source trusted?
* What needs to be added or emphasized to create a fit? * How does this content relate to latest moves? * What moves does this content imply?
Content marketing and curation is like Star Trek chess. You are playing a game in many dimensions simultaneously. Almost forgot to mention you are playing SPEED CHESS with a million or so players and about half are better than you (lol). Now go and survive, go and win.
Recently, Ragan, a PR publisher, partnered with NASDAQ OMX Corporate Solutions to produce a survey that details the social media profession in the corporate (Does Your Social Media Team Stack Up To These Stats?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.