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Content Curation Is Speed Chess: Why Algorithms Lost The Content Curation War

These are the slides of my talk at DataWeek 2012.

 

This is what is it was about: "We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It's time we all thought of this not as social vs algorithm but as Humanrithm."

 

And I also took the example of Content Curation as a case study.

 

Marty Note
I believe there are feeds in all of our futures (http://scenttrail.blogspot.com/2011/09/why-feeds-are-in-your-future.html ), but there is no math I know of that is half as good at curation as even an average human (lol). There is no way to adapt the artificial intelligence that happens in the moment of curation.

A million ideas are firing in seconds across a range of dimensions such as:

* Does the content fit into curation philosophy and themes?
* Is the source trusted?

* What needs to be added or emphasized to create a fit?
* How does this content relate to latest moves?
* What moves does this content imply?

Content marketing and curation is like Star Trek chess. You are playing a game in many dimensions simultaneously. Almost forgot to mention you are playing SPEED CHESS with a million or so players and about half are better than you (lol). Now go and survive, go and win.


Via Guillaume Decugis, Liz Wilson, Martin (Marty) Smith
Michael Procopio's insight:

Love this quote "Content marketing and curation is like Star Trek chess. You are playing a game in many dimensions simultaneously."

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Beth Kanter's comment, October 7, 2012 12:25 PM
Were you in Boston this week? I was too!
Guillaume Decugis's comment, October 9, 2012 9:55 PM
Hi Beth! Me? No, this was for Dataweek here in San Francisco...
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5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner

5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner | Social Media, Social Business | Scoop.it
Social media measurement: learn about five platforms to help you measure your social media efforts.
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Content Curation: Copyright, Ethics & Fair Use

Content Curation: Copyright, Ethics & Fair Use | Social Media, Social Business | Scoop.it
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3 Lessons to Help Content Marketers Stop Thinking Like Publishers

3 Lessons to Help Content Marketers Stop Thinking Like Publishers | Social Media, Social Business | Scoop.it
Content marketers would do well to employ lessons learned from traditional publishers -- and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started.

Via mark ivey
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Rescooped by Michael Procopio from BI Revolution
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Content Curation Is Speed Chess: Why Algorithms Lost The Content Curation War

These are the slides of my talk at DataWeek 2012.

 

This is what is it was about: "We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It's time we all thought of this not as social vs algorithm but as Humanrithm."

 

And I also took the example of Content Curation as a case study.

 

Marty Note
I believe there are feeds in all of our futures (http://scenttrail.blogspot.com/2011/09/why-feeds-are-in-your-future.html ), but there is no math I know of that is half as good at curation as even an average human (lol). There is no way to adapt the artificial intelligence that happens in the moment of curation.

A million ideas are firing in seconds across a range of dimensions such as:

* Does the content fit into curation philosophy and themes?
* Is the source trusted?

* What needs to be added or emphasized to create a fit?
* How does this content relate to latest moves?
* What moves does this content imply?

Content marketing and curation is like Star Trek chess. You are playing a game in many dimensions simultaneously. Almost forgot to mention you are playing SPEED CHESS with a million or so players and about half are better than you (lol). Now go and survive, go and win.


Via Guillaume Decugis, Liz Wilson, Martin (Marty) Smith
Michael Procopio's insight:

Love this quote "Content marketing and curation is like Star Trek chess. You are playing a game in many dimensions simultaneously."

more...
Beth Kanter's comment, October 7, 2012 12:25 PM
Were you in Boston this week? I was too!
Guillaume Decugis's comment, October 9, 2012 9:55 PM
Hi Beth! Me? No, this was for Dataweek here in San Francisco...
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CEOs On Social Media: Do As I Say, Not As I Do | Innovation

CEOs On Social Media: Do As I Say, Not As I Do | Innovation | Social Media, Social Business | Scoop.it
As a parent I of course have tried to instill a set of rules for my children to adhere to as a means to teach them as they move along the growth ladder.
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Mitchell Levy's curator insight, January 27, 2013 1:15 PM

The CEO can (and should) lead the charge...

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How to Become the Next Thought Leader - Forbes

How to Become the Next Thought Leader - Forbes | Social Media, Social Business | Scoop.it
What does it take to become a thought leader? (Photo credit: Wikipedia) For the past decade, Robert Scoble has been one of the most influential voices in online technology.
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Mitchell Levy's curator insight, March 15, 2013 11:04 AM

Scoble clearly has a good blue print for success in becoming a thought leader.

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Does Your Social Media Team Stack Up To These Stats? [REPORT]

Does Your Social Media Team Stack Up To These Stats? [REPORT] | Social Media, Social Business | Scoop.it
Recently, Ragan, a PR publisher, partnered with NASDAQ OMX Corporate Solutions to produce a survey that details the social media profession in the corporate (Does Your Social Media Team Stack Up To These Stats?
Michael Procopio's insight:

Similar report from AltimeterGroup.com

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In Content Marketing The Title Is THE THING: How To Create Awesome Titles

In Content Marketing The Title Is THE THING: How To Create Awesome Titles | Social Media, Social Business | Scoop.it
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.

Via Martin (Marty) Smith
Michael Procopio's insight:

When I was at HP the editorial team did title tests and found noticable performance improvements.

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Jeff Domansky's curator insight, January 23, 2013 1:24 PM

Great tips: Bad titles, of course, bury your content ;=)

Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 4:19 PM

READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.

Debbie Horovitch's curator insight, February 1, 2013 1:44 PM

I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho

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A Corporate Online Reputation Blind Spot

A Corporate Online Reputation Blind Spot | Social Media, Social Business | Scoop.it
More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn't care about online reputation

Via maxOz
Michael Procopio's insight:

If 1/3 don't consider social media, then 2/3 must consider it in making business decisions. Not bad for a ~6 year old shift.

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Mercor's curator insight, January 5, 2013 8:18 AM

Rescooped by Gerrit Bes from Social-Business-Marketing ontoLatest Social Media News

Michelle Gilstrap's curator insight, April 18, 2013 12:53 PM

This is very interesting when you look at how the Eastern U.S. CEO's are more engaged than those on the Western side. Wonder what that means?

Michelle Gilstrap's comment, April 18, 2013 12:54 PM
I think it is most interesting that the Western side of the U.S. don't even worry about their online reputation. Wonder when that will change?