Social Media & sociaal-cultureel werk
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Social Media & sociaal-cultureel werk
Tips & tricks over het inzetten van social media in het sociaal-cultureel werk. Gebruik de filter (trechter) om op trefwoord te zoeken. http://www.socius.be/tag/social-media
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The Ultimate Nonprofit Guide to Social Media - Whole Whale

The Ultimate Nonprofit Guide to Social Media - Whole Whale | Social Media & sociaal-cultureel werk | Scoop.it
Explore the reasons for nonprofits to invest in social media and how to make those efforts as successful as possible, no matter how limited your resources.
Hugo Callens's insight:
Overzichtelijke handleiding voor het inzetten van social media voor nonprofits, met handige checklists en schrijf- en meettips.
Bekijk zeker ook de resources-pagina van Whole Whale: https://www.wholewhale.com/resources/communications/
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5 Nonprofit Technology Trends to Watch in 2017

5 Nonprofit Technology Trends to Watch in 2017 | Social Media & sociaal-cultureel werk | Scoop.it

For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change.

Today, however, social media is in transition as its newness wanes and innovative technologies are on the horizon.

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Nonprofit Inbound Marketing Explained

Nonprofit Inbound Marketing Explained | Social Media & sociaal-cultureel werk | Scoop.it
Inbound marketing is a way to reach visitors who are likely to support your cause. Learn the stages of this approach and how to get started.
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Social Media Modellen | Modellen en tools voor je Social Media strategie

Social Media Modellen | Modellen en tools voor je Social Media strategie | Social Media & sociaal-cultureel werk | Scoop.it
SocialMediaModellen.nl wil een overzicht creëren in de grote massa modellen, methoden, technieken en theorieën die de afgelopen tijd als paddestoelen uit de grond geschoten zijn.
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Social Media Effectiveness for Public Engagement: An Example of Small Nonprofits

Social Media Effectiveness for Public Engagement: An Example of Small Nonprofits | Social Media & sociaal-cultureel werk | Scoop.it
This article from the Nonprofit Quarterly is a treasure trove of examples of how 26 small organizations respond to the challenges and constraints they encounter with their uses of social media for organizing and engagement.
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PolicyTool for Social Media

PolicyTool for Social Media | Social Media & sociaal-cultureel werk | Scoop.it
PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online.
Hugo Callens's insight:

Meer over het opstellen van een social mediabeleid voor je organisatie:

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10 Essential Nonprofit Content Marketing Tips

10 Essential Nonprofit Content Marketing Tips | Social Media & sociaal-cultureel werk | Scoop.it

What if I told you content marketing is a synonym for “relationship building?

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Maximize Your Nonprofit's Time On Social Media - re: charity

Maximize Your Nonprofit's Time On Social Media - re: charity | Social Media & sociaal-cultureel werk | Scoop.it
Social media can be a big time suck but it can also be invaluable for causes to use to grow their brand and cause. Read on...
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The official social media checklist (Infographic)

The official social media checklist (Infographic) | Social Media & sociaal-cultureel werk | Scoop.it
"I have signed up for social media accounts. Now, what do I do?" I hear this question all the time. The answer is and always will be: strategy.

Via Max Frans
Hugo Callens's insight:

Superhandige checklist voor het uittekenen van je social media praktijk: doelgroep omschrijven, content creëren, aandachtspunten specifiek voor Facebook, Twitter, LinkedIn, Google+ etc.

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Social Media Tips for Nonprofits - YouTube

Social Media Tips for Nonprofits presented by Dawn Westerberg and sponsored by Massey Consulting. This presentation was given on May 22, 2014.
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The "Three A's" of Nonprofit Social Media Engagement

Learn why your nonprofit should follow not only the social media "rule of thirds," but also the "three As." Read on to find out what they are.
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Converserende overheid in de praktijk | DearMedia

Converserende overheid in de praktijk | DearMedia | Social Media & sociaal-cultureel werk | Scoop.it

Hoe past een organisatie zich structureel aan conversation management aan?

Presentatie van Dado Van Peteghem op het Kortom Congres 'Overheidscommunicatie beweegt' 18/11 in Brussel

Hugo Callens's insight:

Bruikbare modellen en tips om je conversatie via social media vorm te geven.

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Een virale content strategie

Hoe werkt content? Welk framework te gebruiken om content te analyseren? En wat heeft een druppel water hier in godsnaam mee te maken?

Via Max Frans
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NCVO webinar: 7 tips for digital transformation

De manier waarop vrijwilligersorganisaties werken, samenwerken en luisteren naar hun supporters kan je transformeren door beter gebruik te maken van digitale technologie.

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How To Create A Social Media Strategy (Free Template)

How To Create A Social Media Strategy (Free Template) | Social Media & sociaal-cultureel werk | Scoop.it
You may already use social media or are just starting. Either way, you'll improve by understanding how to create a social media strategy + a free template.

Via Max Frans
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Naar een social media strategie voor nonprofits

We bekijken vanuit de praktijk hoe je sociale media als Facebook, Twitter en YouTube efficiënt kan inzetten en hoe je van je website de draaischijf van je online activiteit kunt maken.

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Harnessing the Web 2016 - The Survey Summary Report

Harnessing the Web 2016 - The Survey Summary Report | Social Media & sociaal-cultureel werk | Scoop.it
Harnessing the Web 2016 Survey Summary Report.
Hugo Callens's insight:
This year’s report contains digital insight into the following key areas:
– The BIG Picture
– Current and Future Goals / Challenges
– Functionality of Websites
– Website Expectations & Functionality
– Content Management Systems (CMS) & Analytics
– CRM and Integration
– Email Marketing
– Social Media
– Response Profile
– Conclusions & Recommendations
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The Atomic Guide to Content Strategy

Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign Summary? The key to untie the content strategic knot a…
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Wie is je doelgroep? Creëer je persona met 10 handige vragen.

Wie is je doelgroep? Creëer je persona met 10 handige vragen. | Social Media & sociaal-cultureel werk | Scoop.it
Bij contentmarketing, net zoals bij elke andere vorm van communicatie vandaag, is het van cruciaal belang dat je op de hoogte bent van de verlangens van je doelgroep. Wat zijn hun noden? Wat vinden zij interessant? Met welke vragen zitten ze? Welke problemen proberen zij op te lossen? Door die inzichten te verzamelen en in…

Via Max Frans
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Consistent aanwezig zijn op sociale media als organisatie met verschillende (lokale) afdelingen

Consistent aanwezig zijn op sociale media als organisatie met verschillende (lokale) afdelingen | Social Media & sociaal-cultureel werk | Scoop.it
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common proble…
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Sociale media in je organisatie? Een 10-stappenplan

Sociale media in je organisatie? Een 10-stappenplan | Social Media & sociaal-cultureel werk | Scoop.it
Organisaties ontdekken volop de mogelijkheden van sociale media. Om promotie te voeren voor activiteiten, om te communiceren met hun achterban, … Toch worstelen velen onder hen met de vraag hoe ze zich best intern organiseren en welke afspraken ze best maken. Kristof D’hanens van Mediaraven onderscheidt 10 stappen in hoe je sociale media kan inzetten in je organisatie.
Hugo Callens's insight:

Registreer je op mediawijs.mediacoach.be/user/register.

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The 15-Minute Social Media Audit Everyone Can Do

The 15-Minute Social Media Audit Everyone Can Do | Social Media & sociaal-cultureel werk | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.
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Beth Kanter at TEDxBerkeley - YouTube

Beth Kanter at TEDxBerkeley 2014: "Rethink. Redefine. Recreate."

Beth Kanter is a well-established international leader in nonprofits' use of social media. Her first book "The Networked Nonprofit," introduced the sector to a new way of thinking and operating in a connected world. Her second book, "Measuring the Networked Nonprofit," is a practical guide for using measurement and learning to achieve social impact. She is the author of Beth's Blog: How Nonprofits Can Use Social Media, considered the go-to source for how nonprofits can use networks and social media for social change.


Via Caroline Claeys
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IAB Social Media Measurement and Intent Guide

Hoe meet je de resultaten van je social media inspanningen in termen van de vier A’s: awareness (bewustwording), appreciation (waardering), action (actie) en advocacy (ambassadeursschap).

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Social Media For Nonprofits–22 High-Impact, Low Cost Opportunities | Brad Aronson's Blog

Social Media For Nonprofits–22 High-Impact, Low Cost Opportunities | Brad Aronson's Blog | Social Media & sociaal-cultureel werk | Scoop.it
Nonprofits have critically important missions that certainly don’t match their small operating budgets. That’s why they need to constantly innovate and make the most of the least.
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