Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.
To get you started, we’ve put together this guide to tracking social media in Google Analytics in 6 easy steps:
- Step 1: Create social media objectives and goals for your website
- Step 2: Sign up for Google Analytics - Step 3: Setup your Google Analytics tracking code - Step 4: Setup Google Analytics Goals - Step 5: Understanding Social Analytics Reports - Step 6: Reporting on the data from these reports Read More: http://blog.hootsuite.com/tracking-social-media-in-google-analytics/
Via Antonino Militello