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Rescooped by Chris Lentzy from Social Media Bites!
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3 Fantastic Twitter Hashtag Analytics tools

3 Fantastic Twitter Hashtag Analytics tools | social media skills | Scoop.it
Twitter Hashtag analytics tools can help you report on and analyze the traffic for a particular hashtag on twitter. In this article we discuss 3 great tools.

Via David Blundell
Chris Lentzy's insight:

I have a number of people who are addicted to hashtag tracking. If you are are one of these people here are 3 tools you can use.

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Samuel Pustea's comment, July 10, 2013 12:52 PM
Cool list of tools. I don't usually research hashtags, but I bet they can give a better reach everytime. :)

Samuel from internetdreams.com
Kathy E Gill's curator insight, July 11, 2013 4:49 AM

Hash tracking - tee-hee!

Amanda Hoffmann's curator insight, July 26, 2013 9:18 PM

TWITTER ANALYTICS TOOLS

How to use hashtags for insights and engagement

Rescooped by Chris Lentzy from Growth Hacking
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Growth Hacker is the new VP Marketing

Growth Hacker is the new VP Marketing | social media skills | Scoop.it

"The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working."

By Andrew Chen - @andrewchen


Via Hélène Brevet
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Chris Lentzy's curator insight, May 14, 2013 5:41 AM

I would be interested to get in touch with any growth hackers

Rescooped by Chris Lentzy from All About LinkedIn
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Why Top Sales Reps Will Be Unemployed In 2 Years

Why Top Sales Reps Will Be Unemployed In 2 Years | social media skills | Scoop.it

Here's the problem:

 

The buying environment has dramatically changed.  Most sales forces, however, have failed to adapt – especially at the Rep level.  It may be 2 years, it may be 5 before they are unemployed. It will be because of obsolescence – a failure to evolve with the market. We always see some Reps get left behind because they didn’t evolve. It didn’t matter how much training or communication they received – they were simply “old dogs that couldn’t learn new tricks.”


Via Anita Windisman
Chris Lentzy's insight:

I do believe this.  The reality is that "good" salesman have become too expensive to employ and there are alternatives available. While it wont happen right across the board, there will be a shift in this direction. 

more...
Hugh Leonard's comment, May 2, 2013 4:16 AM
that's quite a provocative statement Anita, what's your own view on the evolution of social selling techniques across the sales force?
Anita Windisman's comment, May 2, 2013 11:08 AM
Hugh, Yes it's a bold statement...I agree with the essence of the article. Sales has always been about "relationships" - meaning that people like to do business with those that they know, like and trust. The difference is that now the tools have changed, so there's no excuse for going in "cold" into any situation - either information-wise or relationship-wise.
Chris Lentzy's curator insight, May 4, 2013 7:09 AM

I do believe this

Rescooped by Chris Lentzy from Facebook best practices and research
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| Using facebook to engage more people and raise money


Via Debra Askanase
Chris Lentzy's insight:

Slowly but surely more and more charities are turning to social media for donations

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Debra Askanase's curator insight, April 29, 2013 8:55 AM

Short 3-minute video from John Haydon, who talks about how he worked with an animal shelter to attract new Likes to the Facebook Page, get them involved, and raise money from Facebook fans.

Rescooped by Chris Lentzy from Blogging, Social Media & Tools
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Google+: An Overlooked Marketing Gold Mine | Social Media Today

Google+: An Overlooked Marketing Gold Mine | Social Media Today | social media skills | Scoop.it
Google Plus yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results.

Via Joan Stewart
Chris Lentzy's insight:

well worth a look

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Joan Stewart's curator insight, April 16, 2013 7:41 AM

Article by Jose Antonio Sanchez spells out the positive effect G+ may have on your social media, blogging and location.

Rescooped by Chris Lentzy from All About LinkedIn
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A Dozen Ways to Use the New LinkedIn Mentions

A Dozen Ways to Use the New LinkedIn Mentions | social media skills | Scoop.it

LinkedIn launched Mentions this morning, a new way for members to engage in professional conversations by mentioning connections and companies on the LinkedIn Homepage. I’m super excited about this because I have at least a dozen use cases for this new feature:

 


Via Anita Windisman
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Kathy Kaegel Bernard's curator insight, April 6, 2013 4:18 PM

Still trying to figure this out, but sounds promising

Donald McClendon's curator insight, April 6, 2013 7:20 PM

New approach, better idea!

Adrieke de Kraker's curator insight, April 8, 2013 5:33 PM

Leuk! Hopelijk nu meer interactie op LInkedin ... 

Rescooped by Chris Lentzy from All About LinkedIn
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Using LinkedIn for 30 Minutes a Day

Using LinkedIn for 30 Minutes a Day | social media skills | Scoop.it

An issue that comes up regularly is about time. Everyone wonders how much time on LinkedIn (and on social mediain general) is enough time to devote to make it work and to produce successful results for your business.

 

The answer to the question is slightly subjective although it is a good idea to have some sort of time range in mind. You should figure that if you spend between 15 to 30 minutes a day on LinkedIn.

 


Via Anita Windisman
Chris Lentzy's insight:

I'd look to know how long people typically spend on Linkedin?

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Done4USocialMedia's curator insight, March 22, 2013 10:54 AM

Always worth setting a time limit, I know I could spend all day on Social Media and that would not be productive.

Chris Lentzy's comment, March 22, 2013 11:33 AM
I'd love to know how long people typically spend on Linkedin per day or per week?
Done4USocialMedia's comment, March 22, 2013 11:37 AM
I must admit I would love to know too, I spend approx 15 mins a day on it, less on weekends, but I also use twitter/facebook/pinterest too.
Rescooped by Chris Lentzy from Content Creation, Curation, Management
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Content Creation: 3 Steps to Great Marketing Writing

Content Creation: 3 Steps to Great Marketing Writing | social media skills | Scoop.it
Once you have ideas lined up, how do you transform them into content. Use this simple 3-step writing formula to help you quickly wade in and boost your success with all types of content creation.

Via JordiCartes, massimo facchinetti
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Rescooped by Chris Lentzy from Mastering Facebook, Google+, Twitter
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Why Every Business Should Be On Pinterest | Social Media Today

Why Every Business Should Be On Pinterest | Social Media Today | social media skills | Scoop.it

Every business should be on Pinterest because the site’s very structure makes it the most sales-actionable social media platform around.


Via massimo facchinetti
Chris Lentzy's insight:

Aahhh!

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Rescooped by Chris Lentzy from Marketing Strategy and Business
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The Complete Guide To Use Better Pinterest | ProBlogger

The Complete Guide To Use Better Pinterest | ProBlogger | social media skills | Scoop.it

Excerpted from this long and useful article by ProBlogger about Pinterest:
"I believe that blogs in any niche, not just DIY crafty blogs, are missing out on huge amounts of traffic and exposure if they are ignoring Pinterest. If you want to see your blog grow in leaps and bounds in 2013, you’ve got to pay attention to Pinterest.

I want to make sure that you fully understand the power of Pinterest, I’m going to start with the very basics before digging into the good stuff that will get you the blog success you’re looking for.
At least read through the basics and info about using Pinterest accounts so that you have a better understanding of what’s going on and how to apply that to your blog.

Here’s what I’m going to cover:
- What is Pinterest?
- Why care about Pinterest?
- Basics of using Pinterest.
- Strategies for using your Pinterest account.
- Get your pins maximum exposure.
- Get more traffic to your blog using Pinterest.
- Pinterest tools for bloggers."

Each section is analyzed with many details. Read full interesting article here:
http://www.problogger.net/archives/2013/03/05/heavyweight-help-the-complete-guide-to-getting-started-on-pinterest/

 

 


Via Giuseppe Mauriello
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ManufacturingStories's curator insight, March 31, 2013 8:35 AM

Pinterest is a Social Media powerhouse.  It takes a bit of work to keep up with PinEtiquette but it is well worth it.  We are up to 5 repins and 5-10 Likes or Board follows a day and growing.  There is Powere in those Pins!!

Ruth Bass's curator insight, April 1, 2013 12:27 PM

add your insight...

Rebecca Scriven's curator insight, April 2, 2013 1:36 AM

This give a good breakdown of what Pinterest is and how to use it.

Rescooped by Chris Lentzy from All About LinkedIn
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Social Branding: How To Create The Perfect LinkedIn Profile Blueprint

Social Branding: How To Create The Perfect LinkedIn Profile Blueprint | social media skills | Scoop.it
Here is a step by step guide on how to create a perfect LinkedIn profile that accurately reflects your experiences and brand.

Via Anita Windisman
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Rescooped by Chris Lentzy from All About LinkedIn
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5 Ways To Use LinkedIn That Aren't About Finding A Job

5 Ways To Use LinkedIn That Aren't About Finding A Job | social media skills | Scoop.it
These five ways to leverage LinkedIn, from slacking to socializing, have nothing to do with getting a new job.

Via Anita Windisman
Chris Lentzy's insight:

Good to know

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Rescooped by Chris Lentzy from Growth Hacking
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Growth Hacker is the new VP Marketing

Growth Hacker is the new VP Marketing | social media skills | Scoop.it

"The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working."

By Andrew Chen - @andrewchen


Via Hélène Brevet
Chris Lentzy's insight:

I would be interested to get in touch with any growth hackers

more...
No comment yet.
Rescooped by Chris Lentzy from All About LinkedIn
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Why Top Sales Reps Will Be Unemployed In 2 Years

Why Top Sales Reps Will Be Unemployed In 2 Years | social media skills | Scoop.it

Here's the problem:

 

The buying environment has dramatically changed.  Most sales forces, however, have failed to adapt – especially at the Rep level.  It may be 2 years, it may be 5 before they are unemployed. It will be because of obsolescence – a failure to evolve with the market. We always see some Reps get left behind because they didn’t evolve. It didn’t matter how much training or communication they received – they were simply “old dogs that couldn’t learn new tricks.”


Via Anita Windisman
Chris Lentzy's insight:

I do believe this

more...
Hugh Leonard's comment, May 2, 2013 4:16 AM
that's quite a provocative statement Anita, what's your own view on the evolution of social selling techniques across the sales force?
Anita Windisman's comment, May 2, 2013 11:08 AM
Hugh, Yes it's a bold statement...I agree with the essence of the article. Sales has always been about "relationships" - meaning that people like to do business with those that they know, like and trust. The difference is that now the tools have changed, so there's no excuse for going in "cold" into any situation - either information-wise or relationship-wise.
Chris Lentzy's curator insight, May 4, 2013 7:16 AM

I do believe this.  The reality is that "good" salesman have become too expensive to employ and there are alternatives available. While it wont happen right across the board, there will be a shift in this direction. 

Rescooped by Chris Lentzy from All About LinkedIn
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Top 10 Tips from Best LinkedIn Company Pages of 2012

Top 10 Tips from Best LinkedIn Company Pages of 2012 | social media skills | Scoop.it
A few months ago, we had the pleasure of announcing the Best LinkedIn Company Pages of 2012. Since then, we’ve heard from a lot of you asking for tips on how

Via Anita Windisman
Chris Lentzy's insight:

Perfect for spicing up your Linkedin company page

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Rescooped by Chris Lentzy from visualizing social media
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | social media skills | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...


The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss
Chris Lentzy's insight:

Good to know

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Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

Rescooped by Chris Lentzy from Facebook best practices and research
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Facebook Considering Hashtags: 5 Ways to Use Hashtags

Facebook Considering Hashtags: 5 Ways to Use Hashtags | social media skills | Scoop.it
Facebook hashtags could improve how business owners and entrepreneurs network, interact and market on Facebook. Here are 5 ways to use them.

Via Debra Askanase
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Debra Askanase's curator insight, March 27, 2013 10:26 PM

Some speculation and ideas on how you might use hashtags on Facebook, including research, locating tribes, and looking at competitors.

Thomas Wooldridge's comment, March 31, 2013 5:42 AM
the current FB search is horrible. Anything will be an improvement
Nedko Aldev's curator insight, March 31, 2013 8:04 AM

add your insight...

 
Rescooped by Chris Lentzy from All About LinkedIn
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5 Creative Ways to Use LinkedIn Company Pages

5 Creative Ways to Use LinkedIn Company Pages | social media skills | Scoop.it
LinkedIn Company Pages: Here's how a number of larger brands are creatively using their LinkedIn company pages, and some of them are doing cool things.

Via Anita Windisman
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Kathy Kaegel Bernard's curator insight, March 16, 2013 1:24 PM

Good ideas for LinkedIn Company Page

Rescooped by Chris Lentzy from Visual Content Strategy
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The Dark Side of Visual Storytelling: 5 Mistakes You Should Avoid

The Dark Side of Visual Storytelling: 5 Mistakes You Should Avoid | social media skills | Scoop.it

Visual storytelling is quickly emerging as one of the big buzz words of 2013. There's absolutely nothing wrong with that. In fact, when done right, visual storytelling can add immense value to your marketing strategy or PR campaign — or it could play a key role in impressing your manager with that “visual” performance report and help you get a promotion.


Via Shanika Journey
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Rescooped by Chris Lentzy from SEO and Social Media Marketing
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Facebook Graph Search: Is It The Future of SEO? | Business 2 Community

Facebook Graph Search: Is It The Future of SEO? | Business 2 Community | social media skills | Scoop.it

Last week, Zuckerberg officially announced a new feature – Facebook’s Graph Search – at a press conference.

This entirely social-driven search engine allows users to find people, pages and places through the likes and shares of their Facebook community.

 

Search engine optimization for Facebook is nothing new – in fact, it has been part of the overall SEO strategy for years. What is new, however, is the overall implication that Facebook likes, shares, and posts from friends will have on search results and how it may or may not influence buying decisions.

 

Will Facebook take over the search market? 


Read more at: http://www.business2community.com/facebook/facebook-graph-search-is-it-the-future-of-seo-0421607


Via Antonino Militello
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Albert McVities's comment, March 21, 2013 2:48 AM
facebook is now the world most famous social networking site but still they work toward IMC strategy, trying to increase user engagement and experience through facebook
Flying_Ray's comment, March 21, 2013 4:20 AM
Yeah Albert, Facebook is a good example of a company that is continually making technical improvements to try and better their users experience. Though, many users seem to reject these developments at first as it means they have to relearn how to use something which has become a part of their daily routine. It makes you wonder how Facebook could make improvements without lowering customer satisfaction? Managing such would surely help their brand equity and extend its relevance as a social network platform.
Gerry O'Beirne Dunn's comment, March 21, 2013 6:38 PM
It's almost funny to think that a social media platform like Facebook, where they would be able to get a multitude of suggestions from current users for improvements, has trouble managing improvements to their service, that users accept. Services like Google and Facebook are becoming integrated with cellphones and tablets, so its important that the improvements they make are both necessary and substantial otherwise users may not be pleased with the direction they are going.
Rescooped by Chris Lentzy from All About Facebook
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The Truth About Your Facebook Friends [SUNDAY COMICS]

The Truth About Your Facebook Friends [SUNDAY COMICS] | social media skills | Scoop.it
It might be time to reexamine some of those 4896 Facebook friends. Or are they "friends?"

Via Rami Kantari
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LisaLadrido's comment, February 27, 2013 10:51 AM
So true!
Philippe Trebaul's curator insight, March 3, 2013 1:28 AM
The Truth About Your Friends Facebook [COMICS dimanche]


























À partir de...

"Il serait peut-être temps de revoir certains de ces amis sur Facebook 4896. Ou sont-ils des «amis?"


The Truth About Your Facebook Friends [SUNDAY COMICS] via @Ramikantari http://sco.lt/...

Rescooped by Chris Lentzy from I can explain it to you, but I can't understand it for you.
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10 Top Social Media Monitoring & Analytics Tools

10 Top Social Media Monitoring & Analytics Tools | social media skills | Scoop.it

Social media is quickly becoming a main focus of marketing for businesses. Social media can be an excellent tool to build a community around your product or service, expand your target market, and to listen to what your customers want.


Via Riaz Khan
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Two Pens's curator insight, March 13, 2013 12:05 PM

Make friends with Google Analytics and you'll be way ahead. Data is your digital friend, right?