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Rescooped by Michelle Gilstrap from SEO and Social Media Marketing
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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Social Media sites | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

Rescooped by Michelle Gilstrap from Eclectic Technology
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How to Make an Infographic

How to Make an Infographic | Social Media sites | Scoop.it
Hello, World! Lots of my friends have been asking me how I make the infographics. I find it very simple. But, I admit that that simple mindset is after hundreds of hours playing with Piktochart. I ...

Via Beth Dichter
Michelle Gilstrap's insight:

Possible solution to making an infographic using Piktochart. Check it out and see if it works for you.

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Dean J. Fusto's comment, September 8, 2013 11:13 AM
Thanks for posting this...I'll try it soon.
Marteana Davidson's comment, September 8, 2013 9:41 PM
I'm going to try this with my production report on hour my facility is used each year!
Piktochart's comment, September 26, 2013 2:15 AM
Hi Kimberly! Thanks for thumbs up!
Also we ask teachers to fill a survey that could help us to improve. Maybe you could find a few minutes to fill it yourself and pass to other teachers who use it? Thanks!
ow.ly/oJahy
Rescooped by Michelle Gilstrap from Chromecast
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The honest Chromecast review: Three weeks with Google’s TV stick

The honest Chromecast review: Three weeks with Google’s TV stick | Social Media sites | Scoop.it

I tested Google’s new Chromecst TV dongle for three weeks, and it quickly became my default way to watch Netflix and YouTube. Here’s what I liked about and what’s missing from Chromecast.


Via Laurie DesAutels
Michelle Gilstrap's insight:

Where is TV going? Maybe via the TV stick?

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Rescooped by Michelle Gilstrap from Using Linkedin Wisely
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Six Ways to Grow a LinkedIn Group, Tips From the Pros | Social Media Examiner

Six Ways to Grow a LinkedIn Group, Tips From the Pros | Social Media Examiner | Social Media sites | Scoop.it
LinkedIn Groups: Use these tips to grow your LinkedIn Group, keep members engaged and easily create the type of community you're looking for.

Via Steve Cassady
Michelle Gilstrap's insight:

LinkedIn Groups are important to your Linkedin profile and your reputation management as well. Check out this article.

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Steve Cassady's curator insight, August 7, 2013 1:57 PM

Great Tips on Growing a LinkedIn Group

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Kayak's Why “no innovation happens with 10 people in a room.”

Kayak's Why “no innovation happens with 10 people in a room.” | Social Media sites | Scoop.it

Dr. Dan:  Sorry, but this is an epic FAIL with regard to both Knowledge Management and Innovation Management.

 

Paul English, co-founder of @KAYAK, on why “no innovation happens with 10 people in a room“: http://t.co/gWHzDb34EO


Via SocialSteamr
Michelle Gilstrap's insight:

Very interesting, makes you understand the process.

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Dan Kirsch's curator insight, August 1, 2013 11:42 AM

Wow.  I'm probably one of the 12 people on the planet that hasn't yet used Kayak and after reading this, frankly, I still may not ever use it.


Why?  I believe that this quote from Paul English, co-founder of Kayak, provides a pretty clear indication that there is a fundamental lack of understanding at Kayak of Knowledge Management, and that knowledge feeds innovation.


How so?  Well consider this -- intending to use an organization's knowledge to drive competitive advantage and to feed innovation only works when you actually use that knowledge.  If you don't actually use it...it's going to very often then be a fairly frustrating journey with a not so great ending to the story.


Yes, I know that sounds rather simplistic, but let me 'esplain.  


We've all heard (no doubt) stories about how organizational knowledge wasn't actually utilized.  Stories centered around painful discussions that would have been a whole lot easier if only "Bob" (or whoever hadn't been there).  Meetings where you weren't able to make a decision -- or didn't make the right decision -- because "Rita" was yet again absent.  And on and on.  Or how about the meeting where a manager shows up instead of the employee with the actual technical knowledge -- to protect their flanks from anticipated heated discussions.  Been there, done that, bought those t-shirts.  And I'm confident that you have as well.


In Knowledge Management one concept that we can and should draw from when considering KM implementation is Nonaka's application of what is referred to as the concept of "Ba" to introduce the concept of a shared space for knowledge creation and sharing.  


Specifically, there is what Nonaka refers to as "Interacting Ba" which overlays onto the "Externalization" cycle portion of Nonaka's "Knowledge Spiral Conversion" model.  Now here's the important and relevant point that needs to be made:  Interacting Ba is about selecting the right people with the right mix of specific knowledge and making sure that they are where that knowledge is needed.  In short, the right knowledge needs to be in THE ROOM.  And that is critical.  


Failure to have that right knowledge "in the room" may well result in making a bad decision.  In that sense then, I suppose that it's "good news" if instead of a bad decision you simply weren't able to make ANY decision because of Bob or Rita or whoever not showing for the meeting.  But you get the point.


So, how does this then connect to Paul English and Kayak?  Allow me to connect the dots.  


If you truly understand both Knowledge Management and Innovation Management, then you would quickly come to terms with the fact that it is simply not relevant whether there are either three or 10 people in a room.  The goal of having the right knowledge available is to improve decision making, for example.  


So no, it's not instead a matter of there not being "three of you smart enough to do this" (from his quote).  It is however a matter of having the right knowledge in the room.  


If that "right" knowledge enters the room with individual #4, that's a good thing.  Or with #5.  And so on.  Practically, yes, I understand limiting the size of meetings as a function of ensuring that you can actually reach a decision (too many cooks and all that).  However, if you find that you have "too many" folks in a meeting, perhaps you're having the WRONG kinds of meetings.  Break it down into smaller chunks, focused on specific areas.  And ensure that you have the RIGHT knowledge that is necessary to effectively make a decision....in the room.


English's approach to try to make all decisions with just three people (or such) as a way to streamline meetings is a misapplication of concepts. He's trying to streamline meetings, and suggests that you cannot reach consensus with for example, 10 in a room.  If they are facing urgent needs to streamline and can't do so with more than three in a room, then it seems to me that they need to learn how to hold the right kind of meetings.  Or at least better meetings.  Or come to terms with the simple fact that innovation doesn't necessarily happen during schedule meetings (which says so much about an organization that believe that they need to schedule a meeting for that).  Or learn how to be better leaders and managers so that they lay the groundwork for building consensus prior to locking themselves into the cathedral while the rest of the organization stares at the chimney for white or black smoke.  You get the idea.


To instead blissfully chide a group about what is effectively, removing knowledge from a room, simply to arbitrarily reduce the number of folks in the room (based on a desire to what, to then reduce the cost of making a bad decision? or based on what, being "bitten" by a meeting with 10 in it somewhere in the past?) is akin to holding your airlines of choice and their ontime arrival goals....to the same standard as a pizza delivery that "must be delivered in 30 minutes or less."  I frankly don't want the pilot of any plane in which I'm a passenger to feel a compelling need to "must" be on the ground in 30 minutes.  If it takes 40 to do it correctly and safely, please, feel free to do so.  Take all the time you need.  Yupper, I'm quite good with that thanks.


That's an example of misapplication of concept -- equating ontime arrivals in the airline industry to ontime pizza delivery.  Not the same concepts, not driven by the same issues, and certainly not going to have the same outcome metrics.


So it seems clear to me that Kayak's leadership lack a fundamental understanding of the value of their organizational knowledge.  And/or at least how to run effective meetings.  If you have "too many people" in the room....consider first before you remove bodies whether there was a decision made BEFORE the meeting regarding the goals of the meeting and what specific knowledge was critical (and who was supposed to bring that).  And then do that managerial thing, those leadership things.


And as an added thought....if I worked for a "big giant head" who seemingly had little better to do than to monitor the number of folks within a meeting...I'd probably be making a reservation to go somewhere else.  Yeah, reservation...that was intentional.

Pablo Mayorga Bueno's curator insight, February 14, 2014 12:28 AM

"I just hate design by consensus. It’s very easy to be a critic and say why something won’t work. I don’t want that because new ideas are like these little precious things that can die very easily...” - Mentorship panels are good enough validating innovation from new entrepreneurs?

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Full-Featured Free Image Editing Online for Non-Techies with Picadilo

Full-Featured Free Image Editing Online for Non-Techies with Picadilo | Social Media sites | Scoop.it

Via Robin Good
Michelle Gilstrap's insight:

Check it out, looks very easy

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Timo Ilomäki's curator insight, October 5, 2013 2:44 PM

Usefull online  photo  editor

Therese Dristas's curator insight, October 7, 2013 10:52 AM

This looks like it would be a valuable resource.

Francisco Javier Muñoz Suarez's curator insight, December 31, 2014 6:41 AM

añada su visión ...

Rescooped by Michelle Gilstrap from Beautiful Photography
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Sayings 2.0

Sayings 2.0 | Social Media sites | Scoop.it
Savvy web users know better than to judge an app by its icon. Nor is any web service truly free. In the age of "like my page, and I'll like yours," what else can you count on people saying on the Web 2.0?

Via Steven Hughes
Michelle Gilstrap's insight:

A little Web 2.0 humor from Dashburst, I love this.

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7 must-try sites to boost social media standing - Phoenix Business Journal (blog)

7 must-try sites to boost social media standing - Phoenix Business Journal (blog) | Social Media sites | Scoop.it
West Central Tribune
7 must-try sites to boost social media standing
Phoenix Business Journal (blog)
Personally, I love discovering social networking sites and applications, and learning how to use them to target various demographics.
Michelle Gilstrap's insight:

There are some new sights that I didn't know about that look very interesting. Give this a quick look and check out the 7 sites. I love Rebelmouse. Great article.

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Rescooped by Michelle Gilstrap from MarketingHits
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How To Create A Perfect Tweet [INFOGRAPHIC]

How To Create A Perfect Tweet [INFOGRAPHIC] | Social Media sites | Scoop.it
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.


Via Brian Yanish - MarketingHits.com
Michelle Gilstrap's insight:

Simple and good information for those who might need this information

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Pyramid Point Acct.'s curator insight, March 9, 2015 8:44 AM

how to write a best tweet....

Martin (Marty) Smith's curator insight, March 13, 2015 7:58 AM

Great Brian Yanish share (as always).

Tamasa Nelson's curator insight, March 16, 2015 10:49 PM

Info graphics are a great way to assemble and distribute information, especially data in one document. Teachers can request their students to compile data and create a visual to share quantifiable information.

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The Top 10 Marketing Sites for Social Media Marketing Trends - Brian Solis

The Top 10 Marketing Sites for Social Media Marketing Trends - Brian Solis | Social Media sites | Scoop.it
The Top 10 Marketing Sites for Social Media Marketing Trends. http://t.co/SgRVhBEx4W #SocialMedia
Michelle Gilstrap's insight:

When Brian Solis has suggestions I always go and see what he suggests. Mashable is number 1 and they are my favorite place to go to. Check out this list you will not be disappointed..

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Rescooped by Michelle Gilstrap from Transmedia: Storytelling for the Digital Age
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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Social Media sites | Scoop.it

Via The Digital Rocking Chair
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Elena Savina's curator insight, December 2, 2015 5:33 AM

инфографика, как сделать хорошую историю.

Mary Westcott's curator insight, March 1, 10:14 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Marisa d's curator insight, March 11, 12:22 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

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Forrester Report: The Social Media Habits of B2B Customers - CMSWire

Forrester Report: The Social Media Habits of B2B Customers - CMSWire | Social Media sites | Scoop.it
Forrester Report: The Social Media Habits of B2B Customers CMSWire This report, "The Social Behaviors of Your B2B Customers," points out that a B2B Social Technographics survey conducted five years ago by Forrester about B2B buyers' social media...
Michelle Gilstrap's insight:

Excelllent article regarding the business to business customer. Take a moment a read this very insightful article by Forrester research. You will know why you are using social media.

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Rescooped by Michelle Gilstrap from Ping.it
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Why Google+ Is a Ghost Town [Infographic]

Why Google+ Is a Ghost Town [Infographic] | Social Media sites | Scoop.it

An infographic details that Google+ has low activity compared to other networks.

 

There’s a lot of conflicting data out there about Google+. A few studies over the past few months have portrayed the fledgling social network as relatively moribund, but another recent report from Experian Hitwise says visits to the network are growing substantially, hitting 34.9 million for the week ended Aug. 4 compared to 21.9 million visits for the week ended July 21 — a 59% jump in two weeks.

 

Whether the network is thriving or not, this research from Umpf, a UK-based social media firm, shows that activity on G+ is low compared to other social networks.

 


Via Antonino Militello, Markku Tauriainen
Michelle Gilstrap's insight:

Using Google+ is a learned experience and once you incorporate it into your social media, you will use it consistently.

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Rescooped by Michelle Gilstrap from AllAboutSocialMedia
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43% of Global Web Surfers Choose Google Chrome

43% of Global Web Surfers Choose Google Chrome | Social Media sites | Scoop.it

Google Chrome is the world's most popular Internet browser, claiming 43% of the global market.


Via Laurie DesAutels
Michelle Gilstrap's insight:

Do you use Chrome, or another browser? I use it at work, but Firefox at home. It is one of the better browsers.

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Rescooped by Michelle Gilstrap from Digital Delights for Learners
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How To Organize Your Research With The Power Of Google Drive

How To Organize Your Research With The Power Of Google Drive | Social Media sites | Scoop.it
Google Docs has made its home on Google Drive. So after one year, it’s high time to get used to calling it by the new account name.

Via Ana Cristina Pratas
Michelle Gilstrap's insight:

This is another great topic on Google docs which is now Google Drive. I love this feature of Google. Use it with volunteer teams 

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María Asunción Martínez Mayoral's curator insight, September 9, 2013 5:58 PM

Google no deja de sorprender; interesantes herramientas para investigación dentro de Google drive.

María Dolores Díaz Noguera's curator insight, December 14, 2013 1:55 PM

Amazing

Rescooped by Michelle Gilstrap from SEO Tips, Advice, Help
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27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic]

27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic] | Social Media sites | Scoop.it
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.

Via Bonnie Burns
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Terri Pawer's curator insight, August 15, 2013 10:36 AM

Excellent, broad ranging and comprehensive list of strategies.  Anyone can start small with a few ideas and build your campaigns to powerful heights. 

Sameep Shah's curator insight, August 15, 2013 1:31 PM

Don't forget to inlcude Help A Reporter Out -- HARO -- which is a great way to help reporters and get your website seen on extremely high traffic websites!

Nadia Christian's curator insight, August 15, 2013 4:06 PM

If what you are currently doing isn't generating enough quality leads, it's worth the time to read this. You may possibly find something on this list you currently haven't explored.

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9 Ways to Use Google + to Boost Your Business

9 Ways to Use Google + to Boost Your Business | Social Media sites | Scoop.it
This is a guest post by Lucy Harper.

Most small-business owners have got on the bandwagon, as far as social media marketing goes. Widespread use of Facebook, T(...)

Via Michael Q Todd, amidiabetic (Stuart)
Michelle Gilstrap's insight:

Good information for any business owner.

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Rescooped by Michelle Gilstrap from Just Story It! Biz Storytelling
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The Big Marketing Activity Coloring Book--Fun For All

The Big Marketing Activity Coloring Book--Fun For All | Social Media sites | Scoop.it
Download this awesomely entertaining marketing activity book and have fun doing our Email Marketing Word Find, Dress up a Marketer, Revenue Cycle Maze, Thought Leader Book Match Up, Content Marketing Crossword, and so much more!

Via Karen Dietz
Michelle Gilstrap's insight:

This just looks like we need some fun, give it a whirl

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JettRay's comment, August 4, 2013 11:38 AM
I shared it, as well. There is always great content to share from Karen Dietz! Thanks Karen!!
Tony Gough's curator insight, August 5, 2013 6:16 AM

A little bit of marketing fun!

Alison D. Gilbert's curator insight, August 5, 2013 9:44 PM

Let's have some social media fun.

Rescooped by Michelle Gilstrap from Beautiful Photography
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The Price of Being a Superhero: Then and Now

The Price of Being a Superhero: Then and Now | Social Media sites | Scoop.it
Have you dreamed about being a superhero as a child?

Via Steven Hughes
Michelle Gilstrap's insight:

The superhero costs have changed and for those of us who grew up with them, this is a stunning realization of cost increases LOL, another one from Dashburst. 

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How Social Media Benefits Your Business - Blogging Tips

How Social Media Benefits Your Business - Blogging Tips | Social Media sites | Scoop.it
Using online marketing such as the social media sites to promote your business is one of the easiest and most cost efficient ways to advertise your goods and products. Online marketing reaches people from all over the world ...
Michelle Gilstrap's insight:

Good tips for using social media to keep your business on-line and ever present in the customer's eyes.

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Rescooped by Michelle Gilstrap from MarketingHits
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The Life Suckers of Small Business #infographic

The Life Suckers of Small Business #infographic | Social Media sites | Scoop.it

When it comes to running a business, there are just too many hurdles. There’s a reason why not everyone is cut out to be an entrepreneur because of the stress it involves. If you are planning on starting your own business, there are a few things that you need to take into consideration before jumping on board. This infographic highlights some of the things that needs to be taken into account and is very aptly titled the life suckers of small business.


Via Brian Yanish - MarketingHits.com
Michelle Gilstrap's insight:

Many small business owners give up because they don't realize there is support in their community. Local Chambers have many connections with that support, that is why belonging to a chamber can save a local small business owner many headaches and the business can be successful

 

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Linus Zheng's curator insight, July 29, 2013 8:20 PM

Overcoming hurdles from small businesses, and finding ways to sustain your business

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Why Google+ is becoming a necessary social media channel for marketers - The Guardian

Why Google+ is becoming a necessary social media channel for marketers - The Guardian | Social Media sites | Scoop.it
The Guardian Why Google+ is becoming a necessary social media channel for marketers The Guardian Given the rise of social search, marketers and large brands are now aware that Google has pushed the integration of many of its services such as...
Michelle Gilstrap's insight:

Google+ has been talked about as a ghost town, but it is a viable option for many people who do not believe that Facebook is the end all for posting everything. Check out this article and see why.

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Rescooped by Michelle Gilstrap from Transmedia: Storytelling for the Digital Age
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How to Slice the Transmedia Narrative Arc

How to Slice the Transmedia Narrative Arc | Social Media sites | Scoop.it

Via The Digital Rocking Chair
Michelle Gilstrap's insight:

Transmedia is more than just having a script,it is all media now and your fans will tell you what they want if you don't provide for them.

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The Digital Rocking Chair's curator insight, July 21, 2013 12:48 AM

Ezri Carlebach:  '“It’s storytelling, Jim, but not as we know it,” as Spock famously didn’t say. The crew of the Enterprise – Kirk and Spock in particular – blazed a trail for a new kind of storytelling on television and then, in the hands of their, shall we say, ardent fans, went even further by appearing in an entirely new form, which laid the groundwork for today’s transmedia storytelling.'

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In Business, Everybody Uses Social Media For Work; The Question Is How - Forbes

In Business, Everybody Uses Social Media For Work; The Question Is How - Forbes | Social Media sites | Scoop.it
In Business, Everybody Uses Social Media For Work; The Question Is How Forbes Other stunningly high numbers: 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts), 79% are Joiners (they maintain a...
Michelle Gilstrap's insight:

This article goes hand in hand with the Forrester research just published yesterday. Interesting that both articles deat with how everyone is using social media.

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Shaun Muldowney's curator insight, July 20, 2013 9:32 AM

it is amazing how much social media is dominating the world

 

 

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How to Dominate the Entire First Page of Bing

How to Dominate the Entire First Page of Bing | Social Media sites | Scoop.it

Once you control your brand reputation by dominating the entire first page of Google, what's next?

 

True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).

 

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on the entire first page of Bing.

 

Here's how to do it: http://searchenginewatch.com/article/2279842/How-to-Dominate-the-Entire-First-Page-of-Bing


Via Antonino Militello, Markku Tauriainen
Michelle Gilstrap's insight:

Knowing how to help your brand or business is what is the most important topic for most of us. This is an excellent article

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Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Elsie Whitelock's curator insight, July 27, 2013 8:49 AM

really useful seo tips for bing