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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | Social Media sites | Scoop.it

“ Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.”


Via The Fish Firm, Αntonios Βouris, Lauren Moss
Michelle Gilstrap's insight:

This is excellent in regards to mobile marketing.

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odysseas spyroglou's curator insight, October 1, 2013 8:30 AM

I really like infographs like this one.

Lee Werrell's curator insight, October 6, 2013 6:48 AM

Mobile is definately the future. Get onboard now and optimise your exposure

Mary Anne Hahn's curator insight, October 23, 2013 7:54 AM

People walk around with smartphones and tablets, not phone books.

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How to use social Media in Business
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Rescooped by Michelle Gilstrap from SIAM HQ SOCIAL MEDIA NETWORK
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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] | Social Media sites | Scoop.it

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  , Gerrit.Tienkamp
Michelle Gilstrap's insight:

Good ideas to bring your followers more engagement.

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Two Pens's curator insight, May 3, 2013 12:59 PM

Interesting factoid here: questions rank pretty low on the engagement totem pole. 

Steve Schildwachter's curator insight, May 4, 2013 9:27 AM

Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around.

Rescooped by Michelle Gilstrap from How to find and tell your story
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15 Storytelling Techniques to Transform Your Audience Today | Wakingstar

15 Storytelling Techniques to Transform Your Audience Today | Wakingstar | Social Media sites | Scoop.it

Whether it's personal or organizational stories, the techniques to find and tell your story are similar.  Read the full article to find out more about these 15 techniques to beef up your storytelling skills:

Know the changeOwn your messageBridge itDetails, details!Surprise!Travel across timeGet thyself a story buddyFind the lessonMake visual stepping stonesSet a low bar for yourself as you beginRemember, it’s a journeyFind 5 storiesPracticeListenSet your sights on your end line[bonus] Tell it before you write it
Via Kim Zinke (aka Gimli Goose)
Michelle Gilstrap's insight:

Good insights for anyone who does Public Speaking for their business or for their company.

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PMNB's curator insight, June 22, 8:39 AM

Storytelling is a wonderful weapon to get people involved in what you are doing. Here you can find some tips.

Alfonso Gomez's curator insight, June 23, 8:04 PM
All kind of journey means a transformation opportunity
Rescooped by Michelle Gilstrap from Using Linkedin Wisely
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How Should Great Content Be Shared on LinkedIn?

How Should Great Content Be Shared on LinkedIn? | Social Media sites | Scoop.it
Are you sharing too little, losing opportunities to increase visibility - and recognition ?Are you sharing too much on LinkedIn, annoying people?The addition of Posts (Expanding LinkedIn's

Via Steve Cassady
Michelle Gilstrap's insight:

Many of us are not sharing on LinkedIn. Good article.

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Stephen Zimmett's curator insight, May 11, 10:53 AM

Sharing too much on Linkedin I doubt it

Change Impetus's curator insight, May 16, 10:53 AM

A great framework for developing a content strategy in your LinkedIn community.

Sylvie Ducroux's curator insight, May 17, 2:58 AM

à lire

Rescooped by Michelle Gilstrap from Social Media and its influence
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Twitter CEO Dick Costolo: Whisper Mode for Public Conversations

Twitter CEO Dick Costolo: Whisper Mode for Public Conversations | Social Media sites | Scoop.it
Twitter is looking to encourage more private discussions on its service. CEO Dick Costolo would like to have a "whisper mode" that allows users to take pub

 

There are frequently public conversations that you would like to grab hold of and take into whisper mode with a friend and say, hey, this thing has happened. Look what these people are talking about. What do you think about this, with a friend or more than one friend. So being able to move fluidly between that public conversation and the private conversation is something we’ll make simpler.



Via Gust MEES
Michelle Gilstrap's insight:

This sounds like having a Facebook private chat. Might be very popular. Direct message was designed for this, but that became like spam, let's hope this doesn't as well.

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Gust MEES's curator insight, April 30, 5:02 PM

There are frequently public conversations that you would like to grab hold of and take into whisper mode with a friend and say, hey, this thing has happened. Look what these people are talking about. What do you think about this, with a friend or more than one friend. So being able to move fluidly between that public conversation and the private conversation is something we’ll make simpler.

.


Rescooped by Michelle Gilstrap from Curation, Social Business and Beyond
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Social Media sites | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 


Via janlgordon
Michelle Gilstrap's insight:

You will see just about everyone claim they are are a social media expert, but what really makes them one? This is a great article

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Darius Douglass's curator insight, April 16, 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
Rescooped by Michelle Gilstrap from MarketingHits
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10 Rules That Every Business Needs to Know Before They Post on Instagram

10 Rules That Every Business Needs to Know Before They Post on Instagram | Social Media sites | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.
Via Brian Yanish - MarketingHits.com
Michelle Gilstrap's insight:

Rules to help your business on Instagram

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Rescooped by Michelle Gilstrap from Health Freedom
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The FDA Calls Out Yet Another Food Chemical To Avoid: Acrylamide - Forbes

The FDA Calls Out Yet Another Food Chemical To Avoid: Acrylamide - Forbes | Social Media sites | Scoop.it
Science World Report The FDA Calls Out Yet Another Food Chemical To Avoid: Acrylamide Forbes Yesterday the FDA released a Consumer Update suggesting that people try to reduce their consumption of a compound in found in well- and over-cooked foods,...

Via Kat Carroll
Michelle Gilstrap's insight:

Although this came out in November, many of us missed it. Check it out for your health

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Robin Thomas's curator insight, November 16, 2013 1:42 PM

Although this compound is found in many commonly eaten foods such as potatoes, it's mainly over-cooking them that increases the acrylamide. 

God Is.'s curator insight, November 17, 2013 10:20 AM

Well... Healthy food is too expensive... cheap food is bad for you... Might have to stop eating altogether...

Elvin Joel Estrada's curator insight, November 20, 2013 1:37 PM

:O They cooking with a potent chemical like acrylamide, which is used for advance research techniques like western blot... This is a real Junk Food!

Rescooped by Michelle Gilstrap from Public Relations & Social Media Insight
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Top 20 Social Business Tools You Can Use On the Go to Stay Ahead of the Game | UpCity

Top 20 Social Business Tools You Can Use On the Go to Stay Ahead of the Game | UpCity | Social Media sites | Scoop.it

...No matter where you are, it’s imperative that you connect with both your customers and employees on the go. To provide excellent customer service, put quality behind your brand, and demonstrate that you are with your customer every step of the way, you and your employees have to connect with them on nearly every level. Local marketing,social media, and content are just a few of the channels you can optimize with tools to stay connected.


In this post, we’ve gathered the top 20 social tools that keep your team alert and on task.


Via Jeff Domansky
Michelle Gilstrap's insight:

Excellent list of social tools. Many I didn't know and suggest that everyone give this a review.

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celeste howe's curator insight, April 2, 8:48 AM

Often as marketers we fail when it comes to using the power of social media, here are 20 tools to help us stay connected with our customers.

Carmen Saunders's curator insight, April 2, 7:23 PM

Great tools for business on the go!

Olga Senognoeva's curator insight, May 6, 3:52 AM

В списке - знакомые инструменты для курирования.

Rescooped by Michelle Gilstrap from MarketingHits
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How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC] | Social Media sites | Scoop.it
Twitter recently celebrated its 8th birthday and, in that relatively short period of time, the platform has become an increasingly important marketing tool for brands and businesses of all shapes and sizes in almost every major industry across the...

Via Brian Yanish - MarketingHits.com
Michelle Gilstrap's insight:

Just in case you missed it Twitter turned 8, and here is how many brands are using Twitter

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Sylvie Bédard's curator insight, April 1, 10:15 AM

Bonne fête Twitter... 8 ans déjà...

aanve's curator insight, April 1, 11:36 PM
www.aanve.com
LECHAPPE's curator insight, April 3, 3:38 PM

What about using Twitter as a marketing tool ?

Rescooped by Michelle Gilstrap from Demand Generation Through Content Marketing
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7 Simple Ways To Generate Leads Using Social Media

7 Simple Ways To Generate Leads Using Social Media | Social Media sites | Scoop.it

Social media is pretty fun, your friends are there and it's like hanging out online.


Via Andrew Federici
Michelle Gilstrap's insight:

7 Good ways to utilize the main streams of social media. Unfortunately Google Plus is left out, but otherwise they are good tips.

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Steve Baker's curator insight, March 20, 1:23 PM

Some good ideas in there ..

Nicoletta Gay's curator insight, March 21, 6:50 AM

1) Be a social Curator;

2) Run a Quiz;

3) Use a social hub;

4) The power of Twitter cards; 

5) Create and rum Social Contest; 

6) Finding appropriate Twitter Chats; 

7) Find and use Linkedin Groups.

Len Ferrara's curator insight, March 21, 12:39 PM

What is one thing you can use from this...Today?

Rescooped by Michelle Gilstrap from get with it
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7 Tips for Igniting Your Content With Social Media

7 Tips for Igniting Your Content With Social Media | Social Media sites | Scoop.it
"Content is fire. Social media is gasoline."
Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media channels ignite that content and help it to spread.

Via Robert M Staples Molina, milazim80
Michelle Gilstrap's insight:

Good information from Jay Baer who is one of our Social Media leaders.

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Rescooped by Michelle Gilstrap from MarketingHits
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What Small Businesses Should Know [Infographics]

What Small Businesses Should Know [Infographics] | Social Media sites | Scoop.it
Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business.

Via Brian Yanish - MarketingHits.com
Michelle Gilstrap's insight:

Good Infographic about Data and Color

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Carlos Polaino Jiménez's curator insight, March 11, 11:32 AM

Importante. La mayoría de las empresas son PYMES

Sara Prendergast's curator insight, March 11, 11:40 AM

This infographic explains the importance of using images in trying to make a point. We are visual learners and sharing images via social media can be a great way to  reach our customer base.

Pixolution Studios's curator insight, April 21, 4:15 PM

Why create an infographic? What Small Businesses Should Know [Infographics] | @scoopit via @digitalassetman http://sco.lt/...

Rescooped by Michelle Gilstrap from SEO and Social Media Marketing
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The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | Social Media sites | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
Michelle Gilstrap's insight:

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

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9Dotstrategies's curator insight, March 5, 9:50 PM

Search future in 2014

 

Anamaria Mocanu's curator insight, March 6, 2:50 AM

Challenging.

Rescooped by Michelle Gilstrap from Extreme Social
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20+ Places To Find Interesting Content To Share On Social Media

20+ Places To Find Interesting Content To Share On Social Media | Social Media sites | Scoop.it
Where do curators find interesting high-quality content to share with their audience? Learn here!

Via Rami Kantari
Michelle Gilstrap's insight:

Good article

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Rescooped by Michelle Gilstrap from Digital Presentations in Education
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Gratisography - download free high-resolution pictures

Gratisography - download free high-resolution pictures | Social Media sites | Scoop.it
Free, use as you please, high-resolution pictures.

Via Baiba Svenca
Michelle Gilstrap's insight:

Always good to have a place to find Free high-resolution photos.

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Alfredo Corell's curator insight, May 30, 5:53 PM

dowload immediatly awesome free picturas from Gratisography

dj Goddessa's curator insight, June 3, 10:10 AM

Free, use as you please, high-resolution pictures.

4twenty2's curator insight, June 12, 4:15 AM

Fantastic resource with some great images - easy to use, brilliant for innovative presentations or compelling blogs!

Rescooped by Michelle Gilstrap from Eclectic Technology
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Look Up - a video that explores when it is time to drop tech

Th'Look Up' - A spoken word film for an online generation. 'Look Up' is a lesson taught to us through a love story, in a world where we continue to find ways t...


Via Beth Dichter
Michelle Gilstrap's insight:

This is a great reminder to put down our phones and computers and relate to life. It is short, but impactful

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The Rice Process's curator insight, May 5, 6:32 AM

Insightful! Finding the balance is important.

malek's curator insight, May 5, 8:49 AM

“We don’t even know if anyone is listening, 
being alone isn’t a problem
let me just emphasise 
read a book, paint a picture, 
or do some exercise
you’re being productive and present, 
not reserved and recluse” 

Sue Alexander's curator insight, May 5, 9:24 AM

a good reminder for all; well worth watching

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How small businesses are making the most of social media to grow - The Guardian

How small businesses are making the most of social media to grow - The Guardian | Social Media sites | Scoop.it
The Guardian
How small businesses are making the most of social media to grow
The Guardian
For SMEs with limited resources, social media has been a blessing.
Michelle Gilstrap's insight:

Using Social Media can be overwhelming unless you keep it to a manageable level

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Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules

Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules | Social Media sites | Scoop.it

Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.


Via Lauren Moss
Michelle Gilstrap's insight:

We must be aware that more and more people are using their phones to do everything. Are you mobile centric?

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Sybille Pierru's curator insight, April 15, 2:36 PM

Pour les campagnes d'emailing : prévoir un design qui s'adapte à à la lecture de mails sur mobile, sans oublier une landing page à la hauteur !

aanve's curator insight, April 21, 11:00 PM

www.aanve.com

 

Susan Kay Daniels's curator insight, July 18, 7:10 PM

Mobile friendly email design - what a great topic. This takes "responsiveness" a step further.

Warmly,

Susan

Rescooped by Michelle Gilstrap from Scoopit Marketing
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Scoop.it Tip of the Week - POWER OF THE RESCOOP!

Scoop.it Tip of the Week - POWER OF THE RESCOOP! | Social Media sites | Scoop.it

We are all starting to understand the importance of social sharing.

 

Scoop.it rescoops is sharing in overdrive!

 

When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.

 

Rescoop, add insight and grow your community!


Via Brian Yanish - MarketingHits.com
Michelle Gilstrap's insight:

I started using Scoop.it a while back and this illustrates the power of Scoop.it!

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Emmanuel 'Manny' Gigante's curator insight, April 15, 2:31 PM

#grew myaudience   :)
)

ZAP s.a.'s curator insight, April 29, 11:40 AM

It's a good advice for all of us. Share, rescoop and get multiplied answers.

Nikky SIngh's curator insight, May 15, 4:28 AM

seeing the importance of scoop it with this article , i think i can use this to show the importance of social sharing and emphasize how scoop it and other social media sites are important in then IMC process and how it has to be utilized in todays world (week 9)

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How Men And Women Stack Up On Social Media (Infographic)

How Men And Women Stack Up On Social Media (Infographic) | Social Media sites | Scoop.it
Men and women have different tastes when it comes to social media, and a new infographic from Finances Online takes a look at our various habits.

Via Brian Yanish - MarketingHits.com
Michelle Gilstrap's insight:

This is very informative on how Women and Men use social media.

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The Way to Personal Branding

The Way to Personal Branding | Social Media sites | Scoop.it
Personal Branding is something that a person does to better market themselves and their careers.

Via Brian Yanish - MarketingHits.com
Michelle Gilstrap's insight:

Very creative way to illustrate personal branding

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France Lafleur's curator insight, September 14, 2013 1:53 PM

Un guide visuel de plus pourquoi pas?

 

Rim Riahi's curator insight, February 9, 11:03 PM

Personal Branding is something that a person does to better market themselves and their careers.

Brian S's curator insight, April 4, 3:07 AM

Not a bad little summary

Rescooped by Michelle Gilstrap from visualizing social media
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Best Time For Sharing Content [Infographic]

Best Time For Sharing Content [Infographic] | Social Media sites | Scoop.it

Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.


Via Lauren Moss
Michelle Gilstrap's insight:

Knowing when to share is always a good idea. Check out this infographic.

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Bart van Maanen's curator insight, December 30, 2013 4:44 AM

Hoewel deze infografiek niet zijn bronnen prijsgeeft, is het wel een goed idee om te kijken op welke momenten  jouw content het best wordt opgepikt. 

Ready Mobile Solutions's curator insight, December 30, 2013 9:13 AM

Interesting infographic on content sharing! What do find has been your best/worse to share content by device?

Heather Koroll's curator insight, March 19, 9:26 PM

add your insight...

 
Rescooped by Michelle Gilstrap from get with it
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Actor Kevin Bacon Explains the ’80s to Millennials

Actor Kevin Bacon Explains the ’80s to Millennials | Social Media sites | Scoop.it
Kevin Bacon is disgruntled. Hes disgruntled that memories of the 1980s are fading away, especially among the iPhone-toting and Starbucks-guzzling ...

Via DashBurst, milazim80
Michelle Gilstrap's insight:

If you lived through the 80's you will love this, if you never did, then you will learn some things.

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DashBurst's curator insight, March 11, 2:03 PM

Learn about life before OKTwinder with Kevin Bacon

Rescooped by Michelle Gilstrap from visualizing social media
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2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Social Media sites | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
Michelle Gilstrap's insight:

These are the current numbers as of yesterday. If you are not using Social Media channels then you need to develop a strategy. There are many companies to help you, and free tools to assist. Let me know if you need help.

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Charles Rein's curator insight, March 13, 11:36 AM

Set it and Forget it, social media works

Graig Angarella's curator insight, March 24, 1:14 AM

I found many of the statistics in this article to be very intriguing.  For starters, I did not realize that Twitter's follower base has now grown to over half that of Facebook's.  Furthermore, I had no idea that users spend close to the same amount of time on each site, because to me, Twitter is more of a place to simply post things, while Facebook is more of a place to browse.  Next, I was not surprised to hear that about 80% of Pinterest users are women, however, I was surprised when it stated that about half of the total number of users have children!  Last but not least, I personally have not heard much chatter about Google+, so it was surprising to find out that its follower count increases by about 33% each year!  All in all, it was a very interesting article to read through!

Daniel Vince's curator insight, March 24, 2:30 PM

Another interesting infographic showing the potential and scale of social media.

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Infographic: How to Use Google+ for Business

Infographic: How to Use Google+ for Business | Social Media sites | Scoop.it

If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started. 


Via Lauren Moss
Michelle Gilstrap's insight:

This is excellent when it comes to using Google Plus. There are many people who don't even know what it is.

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pascal leclerc's curator insight, March 14, 1:53 PM

infographie intéressante

Sabra Kay's curator insight, April 4, 10:18 AM

Have you been putting off joining Google + or have you not been active? There are so many reasons to use it!

Alison D. Gilbert's curator insight, April 10, 7:28 PM

For many business people, Google+ has overtaken Facebook in usage. It is viewed as more professional and to be taken seriously. Facebook has a less than professional aura.

Rescooped by Michelle Gilstrap from Social Media Marketing
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Social-Media Traffic to News Sites Has Increased 57% Since 2009

Social-Media Traffic to News Sites Has Increased 57% Since 2009 | Social Media sites | Scoop.it
Digital consumption of the news is quickly becoming the norm, with 64.5% of Americans now combing the headlines online.

Via Christophe Esposito
Michelle Gilstrap's insight:

Just in case you were wondering, most of us go to news sites digitally. Tremendous increase since 2009. When Michael Jackson died, I immediately went to Twitter to see what new outlet was confirming it. I follow several there.

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Christophe Esposito 's curator insight, February 23, 11:42 PM

To no surprise, in the past couple of years Digital has far surpassed print in the way we consumer news. I can’t remember the last time I opened up a newspaper. Instead I turn to online news sites. It’s reports that over 60% of their Americans now consume their news online and traffic to news sites generated by social media has increased 57% since 2009. I believe that this trend is going to continue for the near future as more and more people become connected online. As shown in the Infographic already more than 2.4 billion people use the Internet, and over 1.4 billion use social media.  With these statistics more and more people are coming into contact with the breaking news other users share on these platforms. It has happened to me on multiple occasions where I find out about a break news story that is going viral on Twitter before I see it in the main stream.