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How to use social Media in Business
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Rescooped by Michelle Gilstrap from Social Media!

Are we witnessing the birth of a new Social Network?

Are we witnessing the birth of a new Social Network? | Social Media sites |

Imagine being able to connect with friends, create status updates that can be as detailed as blog posts, check into and recommend local restaurants, find great news stories and share them with connections, upload images and even create short video snippets.


Sound familiar? If it sounds like Google+, with maybe some Vine and Foursquare thrown into the mix, there's good reason for that. When Google decided to create their new social network, it was a combination of a new platform and strong tie-ins to other platforms, like YouTube, which had been acquired.


So when Marissa Mayer joined Yahoo! as CEO in June, 2012, it's clear that she created a strategy for the Internet Giant to once again become relevant. But what, exactly, that strategy was hasn't been clear. Until now.

Via Jeff Domansky, James Douglass
Michelle Gilstrap's insight:

Yahoo may be moving into a new platform with many offerings, we will have to wait a little to see what Marissa Mayer has in store for us.

Jeff Domansky's curator insight, July 5, 2013 1:32 PM

Yahoo's social strategy will take time but could end up being impressive if they keep it as simple as possible.

Jeff Domansky's comment, July 5, 2013 4:13 PM
Agree Laura but there's room for a new tool with smart integrated features. Depends totally on their ingenuity and target..
Mick Say's curator insight, July 9, 2013 12:09 PM

Could be interesting !: 

Scooped by Michelle Gilstrap!

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Social Media sites |
Michelle Gilstrap's insight:

Hot trends to watch, Social Media where to focus?

Steven Mallach's curator insight, April 30, 2013 11:00 PM

Trend watching is not only fun, it's one of the areas that every copywriter should keep an eye on.


Trends are ideal topics to give your content some snap. Topical issues and interest areas are also shared more often (obvioulsy).


So if you create content either for yourself, or for a client make sure that you have weekly recommendations for inclusion in their owned channel (blog / website) and their shared channels (social media).


There are plenty of great trend tracking software applications on the web, many of them free. Make use of them.


Keep an eye out for trends which are directly and indirectly related to client services and products and leverage this knowledge. Remember the sign of a great copywriter is to be able to apply knowledge laterally. The topic may not be directly related to everyday client activities, but will the audience find the trend interesting?


Remember to keep your copy light, humor never hurt either. 

Mr Branson's curator insight, May 6, 2013 5:07 AM

Video will drive all online and social media platforms for the next decade.