What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.
To summarize successful SEO will rely on:
- A better understanding of audiences at both global and personal levels;
- An optimized user journey across devices;
- Less and more user-centered, personalized content;
- The development of “real” expertise and authority;
-Being proactive in semantic web standards adoption and optimization.
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
Michelle Gilstrap's insight:
This is a good infographic regarding speed and your website. You don't want to lose traffic due to slow speed.
The traditional approach to flash movie making has been to use complicated desktop software which are difficult to learn and require advanced programming skills. Toufee on the other hand requires absolutely no technical skills, and its so simple to use that you can get started instantly!
Toufee is the only flash Maker that supports YouTube!
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute: "Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively.
1. Draw from a variety of sources; 2. Prominently link to the original source; 3. Avoid “nofollow” links; 4. Quote sparingly; 5. Insert your own point of view; 6. Fill in the gaps; 7. Use thumbnail images; 8. Give readers the option to close an iFrame or share bar; 9. Add a new title; 10. Claim Google authorship, as appropriate..."
If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started.
Just in case you were wondering, most of us go to news sites digitally. Tremendous increase since 2009. When Michael Jackson died, I immediately went to Twitter to see what new outlet was confirming it. I follow several there.
So you bought a Betamax VCR? And also a Nook? Here’s a strategy to avoid betting on the wrong horse again. (How to Survive the Next Wave of Technology Extinction. An NYT column by me in which I suggest you buy Apple phones.
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
Good things to come in 2014, be on the look out as we progress into more tech items for Social Media. What will your company be doing? Perhaps you might want to consider doing some of the items suggested by creating a policy for employees to help with social media.
MarketingProfs.com (subscription) 10 Hottest Social Media Marketing Trends Watch Out This 2014 (Infographic) Business 2 Community In 2013, businesses and marketers also witnessed how these social media networks evolved much further into the digital...
Michelle Gilstrap's insight:
If you haven't seen this Infographic, take a minute and give it a quick look. It has some excellent information.
“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
If you're planning on starting a blog, there's no shortage of reference material here at MakeUseOf -- we have an entire manual dedicated teaching you the ins and outs of Wordpress, and we've even compared two popular blogging platforms then laid...
Social Media - The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex. (A breakdown of the ages using Facebook, Twitter, etc.