The right image may be just the added touch your blog post or social media update needs to get noticed, but finding free, high-quality photos that you can use is challenging. You'll want to bookmark all of these resources to use time and again.
Images are essential - a great free source of quality images to use is essential. This post gives you lots of places to begin the search for that perfect image. As always, double or triple check the licence.
When I go to Disneyland, I race to the famous rides first: Splash Mountain, Matterhorn Bobsleds, and Indiana Jones. They're the biggest and best. But there are many attractions I miss in my sprint for the headliners.
Social networks are like the rides at Disneyland. There are so many social media sites and features that some are bound to slip through the cracks.
Which Facebook, Twitter and the other major social network features have slipped under our noses? Here are 41 tricks and tools for Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.
Every little tip you can gather will be useful... to someone. In the fast pace of change on some social networks it's useful to revisit some of the little details that can help make things easier, faster, more fun.
In today’s knowledge-based, global economy, leveraging internal and external talent has never been more important. Read on to see the future of the open talen
Cate Ferguson's insight:
I'm including this one because of what it says about 'social profiles' and about networking. I can see their point about this becoming more and more important in the world of work. It's an interesting presentation.
Take the time to read the comments - there is a full report you can download in exchange for lots of your personal information, it seems obvious the commenters didn't bother.
How often do you download something to get the full story?
Me, about 1 in 10 or more, now that's worth investigating.
A very well written article - if you do any kind of marketing, any kind of promotion, have any kind of business that utilised the web you will want to read and understand this.
It's so interesting to me that a company made huge through a recipricol arrangement such as this should suddenly decide to withdraw their part of the bargain. Sure they are now so big they can do what they like. It's what you do in response that matters.
I'm sure there will be many developments around this topic in the coming months.
Film schools don't teach filmmakers anything about social media. Filmmakers rarely have the time to consider it.
Cate Ferguson's insight:
I recently followed the germination and flourishing of a film through social media. They crowd funded the whole thing, they organised extras using social media. They post photo's and inteviews, give sneak peeks and a whole lot more. It's been delightful to watch. Interesing.
IF you want to get better at Social Media, IF you want to offer Social Media services to clients or you are just interested it's worth reading this article, checking out the recommendations and if you like what you see adding them to your feed reader.
It's not necessary to add them all - add the ones you like the look, sound and feel of - they are from your tribe online. :-)
It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.
Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.
Old 'set and forget - one time only' SEO is long gone.
The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was. This is also a tactic that works but needs something more to be as effective as it was.
Enter Social. Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content. Social engagement is also a Tactic.
The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want. Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.
No longer set and forget SEO but alive and responsive SEO - amazing.
Determining when to post on social media requires that you consider your product or service and the kinds of messages relevant to your customers.
Cate Ferguson's insight:
This simple to understand Infographic will give you a great indication of the variabilities when posting to Social Media. However, like everything else test for yourself. Your country, your market, your business might sit in slightly different places but it's a wonderful tool to trial for yourself. Have a wonderful day whatever you are doing.
Again and again, people I meet in real life or on Facebook tell me that they do not "get" Twitter. Twitter is very simple! It is essentially about 6 kinds of messages (called tweets). 1. Conversation (like text messages) You can all do this right?
This is a good list and some interesting advice. I can see it working for employee, owners and those working from home. I can especially see how some could apply it to Social Media too. Just saying :-)
Ignoring social media is no longer acceptable thinking for small businesses. Social signals affect search rankings and consumers do research about products/services on social. Here are some guidelines on how small businesses should use social media.
Cate Ferguson's insight:
I like the do this and don't do that approach - a nice place to begin thinking about social media if you are a small business.
This is a fun and quirky look at the differnt ways/types people use social media. I can recognise my evolution on social media. Can you? Well worth a look and a bit of fun with useful information to inform and entertain you,
When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday “wish-list” boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality, as Pinterest is becoming both a true e-commerce and brick-n-mortar player!Back in May, the photo-sharing network began allowing “rich pins”, which allows users to post detailed information about an item, such as the originating image site and product purchase information. Now they are taking it one step further by providing price drop summarized email notifications to its users for photos they pinned. That can be huge for e-commerce, as Pinterest users spend on average of 14 minutes a session on the social network, an eternity in cyber-space!But, not only is Pinterest leading people to a business website for e-commerce purposes but according to recent data distributed by the Vision Council and Harvard Business Review, 21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest....
The minute I looked at Pinterest I knew it would be for me. As a user. As a marketing tool,that's been a little slower in the making. This is an interesting piece so do enjoy. I think a carefully crafted campaign to make use of the goodwill on the channel, giving lots of value and carefully crafted links etc. could in the right hands create a nice little thread to follow.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.