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Rescooped by Cate Ferguson from The 21st Century
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12 New Personality Types in Social Media

12 New Personality Types in Social Media | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
What are the behaviours that marketers want to know about social media marketing? This infographic created by First Direct based on a nationwide survey that studied the behaviour and attitudes rela...

Via Susan Bainbridge
Cate Ferguson's insight:

This is a fun and quirky look at the differnt ways/types people use social media.  I can recognise my evolution on social media.  Can you?  Well worth a look and a bit of fun with useful information to inform and entertain you,

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Dr Weimar's curator insight, August 23, 2013 7:46 AM

Which profile do you fit?

Cate Ferguson's comment, August 23, 2013 7:33 PM
I have certainly been a dipper and a lurker, I have been known to rant :-), I think now I'm heading into The quizzer/informer profiles... and I see we may have that in common. Would you agree?
Dr Weimar's comment, August 24, 2013 5:36 AM
Sure. When I attempt to identify my colleagues using these categories, I do not locate one in which I would place them as the categories are defined. However, some of the category titles would be appropriate.
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Rescooped by Cate Ferguson from SEO and Social Media Marketing
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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


Via Antonino Militello
Cate Ferguson's insight:

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

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Denise Griffitts's curator insight, July 23, 12:21 PM

I have preached this forever. Engagement is the answer. Not SEO trickery.

One Marketeer's curator insight, July 24, 4:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, July 25, 4:10 AM

Content and social are the new SEO

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Best and Worst Times to Post on Social Media [Infographic] - SocialTimes

Best and Worst Times to Post on Social Media [Infographic] - SocialTimes | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Determining when to post on social media requires that you consider your product or service and the kinds of messages relevant to your customers.
Cate Ferguson's insight:

This simple to understand Infographic will give you a great indication of the variabilities when posting to Social Media.  However, like everything else test for yourself.  Your country, your market, your business might sit in slightly different places but it's a wonderful tool to trial for yourself. Have a wonderful day whatever you are doing.

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The 6 Types of Useful Tweets

The 6 Types of Useful Tweets | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Again and again, people I meet in real life or on Facebook tell me that they do not "get" Twitter. Twitter is very simple! It is essentially about 6 kinds of messages (called tweets). 1. Conversation (like text messages) You can all do this right?
Cate Ferguson's insight:

Talk to People

Send them good stuff

Tell them what you are doing or give your opinion

RT

Sharing the love by making connections

being urber polite... saying thanks

mix it up

keep it simple

 

No worries

 

Twitter fans, do you agree?

 

 

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Rescooped by Cate Ferguson from Digital-News on Scoop.it today
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Infographic: How teenagers are using social media in 2013

Infographic: How teenagers are using social media in 2013 | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
You may notice that a lot of the data in this infographic is strange or misleading. Frankly, even if it looked cleaner, it still would be incorrect.

Via Thomas Faltin
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WordPress Hacks Get More from your Website

WordPress Hacks Get More from your Website | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
10 Hacks to help you  Get More from Your Wordpress Site
Some of the many reasons Wordpress is so popular are that it’s easy to install, easy to get started  cre(...)
Cate Ferguson's insight:

Infographics make it easier to grasp the concepts behind complex information.  This one is like a dot point list of things you can do to improve your new Wordpress install.  

 

Covering three important areas it's a big step towards making a website that will work really well, using Wordpress.

 

Actually, it's my infographic, the first I've ever made.  I was fun and I think I'll be making more.  What do you think?

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How to Select the Best Social Media Sites for Your Business

How to Select the Best Social Media Sites for Your Business | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Here are three simple ways to collect data that will better inform your social media strategy.

Via Thomas Faltin
Cate Ferguson's insight:

As an introduction to the thinking required to sensibly select the right social media channels for you business, this little article gives you a number of places to start.

 

It's important to really think about the 'fit' with both your business and the people you are trying to communicate and connect with.

 

Bear in mind, it's just the beginning.

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Rescooped by Cate Ferguson from Psyche & Neuroscience
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The power of positivity at work

The power of positivity at work | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Bummed at work? Follow this advice, presented by therapist, educator and life coach Diane Lang and make your work experience a much more positive one: Remember that emotions are contagious. If you ...

Via Anne Leong
Cate Ferguson's insight:

This is a good list and some interesting advice.  I can see it working for employee, owners and those working from home.  I can especially see how some could apply it to Social Media too.  Just saying :-)

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Cate Ferguson's comment, September 12, 2013 4:36 PM
Nice article - applies to business owners too and those working from home. I think some people should apply it to Social Media engagement too!
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Social Media Automation: A Beginner's Guide for Small Business Owners

Social Media Automation: A Beginner's Guide for Small Business Owners | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Ignoring social media is no longer acceptable thinking for small businesses. Social signals affect search rankings and consumers do research about products/services on social. Here are some guidelines on how small businesses should use social media.
Cate Ferguson's insight:

I like the  do this and don't do that approach - a nice place to begin thinking about social media if you are a small business.  

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12 New Personality Types in Social Media

12 New Personality Types in Social Media | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
What are the behaviours that marketers want to know about social media marketing? This infographic created by First Direct based on a nationwide survey that studied the behaviour and attitudes rela...

Via Susan Bainbridge
Cate Ferguson's insight:

This is a fun and quirky look at the differnt ways/types people use social media.  I can recognise my evolution on social media.  Can you?  Well worth a look and a bit of fun with useful information to inform and entertain you,

more...
Dr Weimar's curator insight, August 23, 2013 7:46 AM

Which profile do you fit?

Cate Ferguson's comment, August 23, 2013 7:33 PM
I have certainly been a dipper and a lurker, I have been known to rant :-), I think now I'm heading into The quizzer/informer profiles... and I see we may have that in common. Would you agree?
Dr Weimar's comment, August 24, 2013 5:36 AM
Sure. When I attempt to identify my colleagues using these categories, I do not locate one in which I would place them as the categories are defined. However, some of the category titles would be appropriate.
Rescooped by Cate Ferguson from Public Relations & Social Media Insight
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Pinterest Is Becoming a Powerful E-Commerce Engine | Social Media Today

Pinterest Is Becoming a Powerful E-Commerce Engine | Social Media Today | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it

When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday “wish-list” boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality, as Pinterest is becoming both a true e-commerce and brick-n-mortar player!Back in May, the photo-sharing network began allowing “rich pins”, which allows users to post detailed information about an item, such as the originating image site and product purchase information. Now they are taking it one step further by providing price drop summarized email notifications to its users for photos they pinned. That can be huge for e-commerce, as Pinterest users spend on average of 14 minutes a session on the social network, an eternity in cyber-space!But, not only is Pinterest leading people to a business website for e-commerce purposes but according to recent data distributed by the Vision Council and Harvard Business Review, 21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest....


Via Jeff Domansky
Cate Ferguson's insight:

The minute I looked at Pinterest I knew it would be for me.  As a user.  As a marketing tool,that's been a little slower in the making.  This is an interesting piece so do enjoy.  I think a carefully crafted campaign to make use of the goodwill on the channel, giving lots of value and carefully crafted links etc. could in the right hands create a nice little thread to follow.  

 

Have you thought of using Pinterest this way?

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Frederique Niel's curator insight, August 20, 2013 7:30 AM

"21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest" or the importance of Pinterest for e-commerce websites.

Jeff Domansky's curator insight, August 20, 2013 10:13 AM

Pinterest is delivering buyers. Marketers take note.

Al Gregorios's curator insight, August 27, 2013 1:36 PM

I remember when pinterest is just starting up. Most of the user would just pin random stuff and ofcourse their personal links without and good graphics or images in the post. Then you can see random un-organized boards as a result of manipulative link building (they say) without any purpose at all. Now online stores have seen the power of pinterest and the ability to organized their product images along with products description and URL, and they have used it for Marketing Purposes. Hope this post will teach other SEO Specialist how to use pinterest the right way.

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5 Cool Apps to Save You from Social Media Overload - Jeffbullas's Blog

5 Cool Apps to Save You from Social Media Overload - Jeffbullas's Blog | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Do you need a break from social media overload? Have trouble keeping up? Here are 5 apps to save time and to stay connected with what matters.
Cate Ferguson's insight:

It doesn't take too long before you may find yourself 'stuck' in your social media... perhaps you will find ahelping hand here to get out and start living again 

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The Best and Worst Times to Post to Social Media (Infographic)

The Best and Worst Times to Post to Social Media (Infographic) | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Make sure as many fans as possible see your updates. Follow these general time guidelines.
Cate Ferguson's insight:

Managing your social media can be stressful enough without making the mistake of posting your best stuff when... no-one is watching.  The infographic makes it a snack to understand.

 

It's worth trying in your timezone and seeing if it applies across the board. Love to hear your experiences.

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How A Great Twitter Bio Can Net You More Followers…and Sales! - Business 2 Community

How A Great Twitter Bio Can Net You More Followers…and Sales! - Business 2 Community | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
How A Great Twitter Bio Can Net You More Followers…and Sales!
Business 2 Community
Someone asked me recently to go back to some easy basics about Twitter. I thought that would be too easy until someone on ...
Cate Ferguson's insight:

A stitch in time.. applies to your profile.  Lots of good tips here for anyone using twitter even though This one written with a specific market niche in mind but in general it applies across the board.  Mine is getting better each time I read something like this.  

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Gmail's latest move isn't the end of email, it's a new beginning

Gmail's latest move isn't the end of email, it's a new beginning | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it

Everybody loves to hate email.


It’s overwhelming, all-encompassing, and perhaps most importantly, lacks the context we’ve come to expect from modern communication apps... 


Via Jaana Nyström
Cate Ferguson's insight:

This one little change (well big really) could make managing your gmail on mobile so much better, and juicier, and useful.... 

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Jaana Nyström's curator insight, July 15, 2:38 AM

Gmail just gets better!

Henrik Safegaard - Cloneartist's curator insight, July 16, 1:41 AM

This might mean we’re going to start seeing a whole new variety of email apps to let us interact with the enormous repositories of professional and personal emails that we’ve had longer than we've used any social network.

Click and check it out.

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If Your Social Media Buttons aren’t in these 5 Places, then You are Missing Out -

If Your Social Media Buttons aren’t in these 5 Places, then You are Missing Out - | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
How do you get more social media followers? You probably use a variety of strategies to get more followers and more “likes” and you work to drive traffic to your accounts.
Cate Ferguson's insight:

Sometimes it's the simple things that we miss.  Remembering to make it super easy and simple for people to find us and follow us on social media is one of those things.

 

Adding these icons to my email signature is one of those things I missed... not anymore.  

 

Nice quick, to the point and simple to implement read - jump to it people!

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The Future of Work

In today’s knowledge-based, global economy, leveraging internal and external talent has never been more important. Read on to see the future of the open talen
Cate Ferguson's insight:

I'm including this one because of what it says about 'social profiles' and about networking.  I can see their point about this becoming more and more important in the world of work.  It's an interesting presentation.

 

Take the time to read the comments - there is a full report you can download in exchange for lots of your personal information, it seems obvious the commenters didn't bother.

 

How often do you download something to get the full story?

Me, about 1 in 10  or more, now that's worth investigating.

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How Do You Embrace Social Media Rejection?

How Do You Embrace Social Media Rejection? | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Many wise men and women have commented over the centuries on how negative experience can ultimately shape who we become.
Cate Ferguson's insight:

This is not a topic that gets much airtime, it's also really important.  This is a great list that also has some great suggestions about why it's important and what to do when.

 

HIGHLY recommended.

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The Social Calendar [COMIC]

The Social Calendar [COMIC] | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
What does your weekly calendar look like? Got any big plans for the weekend, or has work and "social media" replaced your social life, too?   Source: Wrong Hands
Cate Ferguson's insight:

This one gave me a giggle and a real sense of recognition.  Just to lighten things up a bit. 

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Rescooped by Cate Ferguson from Internet Marketing Strategy 2.0
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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Cate Ferguson's insight:

A very well written article - if you do any kind of marketing, any kind of promotion, have any kind of business that utilised the web you will want to read and understand this.

 

It's so interesting to me that a company made huge through a recipricol arrangement such as this should suddenly decide to withdraw their part of the bargain.  Sure they are now so big they can do what they like.  It's what you do in response that matters.

 

I'm sure there will be many developments around this topic in the coming months.

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Jill Prest Hart's curator insight, October 10, 2013 7:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 3:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 6:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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10 Key Steps Filmmakers Use To Create Effectve ...

10 Key Steps Filmmakers Use To Create Effectve ... | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Film schools don't teach filmmakers anything about social media. Filmmakers rarely have the time to consider it.
Cate Ferguson's insight:

I recently followed the germination and flourishing of a film through social media.  They crowd funded the whole thing, they organised extras using social media. They post photo's and inteviews, give sneak peeks and a whole lot more.  It's been delightful to watch.  Interesing.

 

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Infographic: The demographics of social media users

Infographic: The demographics of social media users | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.

Via Susan Bainbridge
Cate Ferguson's insight:

A little market research starting point.

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Phil Lauterjung's curator insight, August 24, 2013 11:26 AM

add your insight...

 
Raquel Oliveira's curator insight, August 25, 2013 6:39 PM

Completamente apaixonada por infograficos e suas facilidades de pensamento visual. esse aqui faz um belo resumo de onde está o publico nas midias sociais.

Alison D. Gilbert's curator insight, September 5, 2013 2:34 PM

I can guess but I bet I would be wrong.

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8 Blogs That Will Make You A Better Social Media Marketer - Business 2 Community

8 Blogs That Will Make You A Better Social Media Marketer - Business 2 Community | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
8 Blogs That Will Make You A Better Social Media Marketer http://t.co/ais6jdXKs6 via @zite
Cate Ferguson's insight:

IF you want to get better at Social Media, IF you want to offer Social Media services to clients or you are just interested it's worth reading this article, checking out the recommendations and if you like what you see adding them to your feed reader. 

 

It's not necessary to add them all - add the ones you like the look, sound and feel of - they are from your tribe online.  :-)

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Infographic: Asia-Pacific Social Media Statistics | Digital Buzz Blog

Infographic: Asia-Pacific Social Media Statistics | Digital Buzz Blog | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
RT @adenhepburn Infographic: Asia-Pacific Social Media Statistics http://t.co/Xy4Z2B9Puj
Cate Ferguson's insight:

It helps to know (if you are geo-targetting) which social media channels your market prefers to use.  No point being somewhere else.. if you are on your own.

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10 ways to suck at social media

10 ways to suck at social media | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
There’s no shortage of gurus offering up social media advice, which is why I believe there’s room in the market for an anti-guru.
Cate Ferguson's insight:

This is a reasonable roundup of things to keep an eye on with some great examples of some duh moments on social media.

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Children and Social Media: Are We Asking For Trouble?

Children and Social Media: Are We Asking For Trouble? | Social Media - Simple Strategies to Make it Work for Your Business | Scoop.it
Social media website use among children has become a common activity. Social media can be helpful for children, but there are also some drawbacks. (#Children and #SocialMedia: Are we asking for trouble?
Cate Ferguson's insight:

This is an important thing for every one to be aware of and think about. Consciousness is the key as with all things

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