In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results.
From The Article: "With the continued evolution of the SERPs and ever more content -- both in quantity and variety -- making its way into the search results, it is important to occasionally step back and gauge how searchers feel about the changes. Thus far, it seems searchers do not want or benefit from the inclusion of social in the SERPs.
If forced to choose a social-SERP layout style, they would choose Bing social results, which are set off to the side rather than directly mixed in with the search results.
When it comes to universal, searchers prefer Google’s layout over Bing’s".
By nature, viral videos are actively sought out and watched by thousands, often millions of people online, and so if you can create an effective one to promote your brand, surely that’s a better advert than paying for banners down the sides of...
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