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In the Internet of Things, Will You Be a Leader or a Follower?

In the Internet of Things, Will You Be a Leader or a Follower? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
*In the Internet of Things, Will You Be a Leader or a Follower?*

What exactly is the IoT? It is the interconnection of objects, people, locations, and the Internet. In short, inanimate objects supported by Big Data become smart and can talk to each other and to consumers. IoT is a marketer's wildest dream come true!
 
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Kan Young Loong's curator insight, January 25, 4:52 AM

In the Internet of Things, Will You Be a Leader or a Follower?

#internetmarketing

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Top Brand Marketers Share What They're Gearing Up for in 2015

Top Brand Marketers Share What They're Gearing Up for in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketing Strategy - Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015.

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Four Steps to Getting Started With Social Selling

Four Steps to Getting Started With Social Selling | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Most businesses now look to social media as a tool mainly for brand awareness. To do so, though, is to ignore the real power of social media—its impact as a driver of leads and revenue.

 Businesses today need a plan for social selling if they're looking to build lasting relationships with buyers online. Here's how to get started
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Maria Rekrut's curator insight, January 24, 12:19 PM

How is your brand doing on Social Media?

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Sell vs. Tell: Five Ways to Engage Your Audience During a Presentation

Sell vs. Tell: Five Ways to Engage Your Audience During a Presentation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

*Sell vs. Tell: Five Ways to Engage Your Audience During a Presentation*

How can you build/host an interactive presentation given PowerPoint's linear nature? Stop relying on the technology, and start using time-tested, old-fashioned proven sales techniques. They work. 
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Kainer Weissmann's curator insight, January 24, 7:27 AM

That is why webinars suck.

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How to Find Keywords People Use (But Your Competitors Don’t)

How to Find Keywords People Use (But Your Competitors Don’t) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

By strategically implementing long tail keywords, you’re far more likely to rank high, attract the audience you desire, and show motivated prospects the way to your website.

 

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praveenben's curator insight, January 24, 6:42 AM

Find peoples keywords

Marco Favero's curator insight, January 24, 9:59 AM

aggiungi la tua intuizione ...

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Know What Your Audience Wants Before Investing in Content Creation and Marketing

Know What Your Audience Wants Before Investing in Content Creation and Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.

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Kaitie Vonderschmitt's curator insight, January 23, 4:40 PM

Incredibly important!

Mosaic Marketing's curator insight, January 25, 7:14 AM

With the power of social media and so many online tools available there's never been a better time to understand your audience and customise your marketing accordingly. 

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14 Questions Before You Launch an Ecommerce Site

14 Questions Before You Launch an Ecommerce Site | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What follows are 14 questions you may want to ask yourself before you launch an ecommerce website. The aim, however, is not for you to read through these like a checklist, but rather to use these questions to help you ask questions of your own — the proper questions, if you will, for your new business.

 
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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.

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Julie Rescourio's curator insight, January 24, 9:17 AM

Intéressant pour l'approche BtoB !

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The 7 Best Resources for Social Media Marketing

The 7 Best Resources for Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We live in an increasingly globalized age and knowing the difference between a Like or a Follower can be a defining factor in a company’s success.

So how do you as an online marketing company, social media agency, or social media marketing guru capitalize on this?

Like any professional you need a tool kit with a specialized set of resources to achieve maximum success. In this article, we’re going to take a look at some of the 7 best resources for social media marketing.



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Marco Favero's curator insight, January 23, 4:34 AM

aggiungi la tua intuizione ...

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How to Keep Your Readers on Your Blog Longer

How to Keep Your Readers on Your Blog Longer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to increase the time your readers spend on your blog? Follow these seven strategies that Neil Patel uses for Quick Sprout.

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Allthatwebstuff's comment, January 23, 3:43 AM
amazing
Andrew Wroblewski's curator insight, January 23, 8:03 AM

http://rochesterseo.blog.com

Kimberly Kline's curator insight, January 25, 7:21 PM

Awesome tips to help you generate more clicks and interest in your blog.  Love the idea of offering something free (ebook for example) for subscribing!

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How to Define, Track, and Optimize PPC AdWords ROI

How to Define, Track, and Optimize PPC AdWords ROI | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For Google advertisers, 2015 stands to profit heavily from AdWords advertisements. Here's how to get the most out of it.

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Hack Your Email Growth Rate with This List-Building Tool

Hack Your Email Growth Rate with This List-Building Tool | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Try this exit-triggered call-to-action tool and grow your email list while providing value to your customers in return.

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Elvin Cheo's curator insight, January 22, 8:09 AM

Grow your email list with this free ebook http://ow.ly/HKOLr ;

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14 Data Visualization Tools to Tell Better Stories with Numbers

14 Data Visualization Tools to Tell Better Stories with Numbers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you can’t measure it, you can’t manage it.    – Peter Drucker

 

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Using Google+ and Pinterest Search for Long-Term Impact

Using Google+ and Pinterest Search for Long-Term Impact | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The potential benefit social media can give to brands comes from the long-term benefits of consistent and quality social media content.

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Add These Five Word 'Magnets' to Your Marketing and Sales Vocabulary

Add These Five Word 'Magnets' to Your Marketing and Sales Vocabulary | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content - Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.

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Why Social Is the New Word-of-Mouth Marketing, and What That Means

Why Social Is the New Word-of-Mouth Marketing, and What That Means | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Word-of-Mouth - If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties.

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Paulo Gervasio's curator insight, January 24, 7:05 PM

I don't think so - Word of mouth is still word of mouth over Skype or a phone conversation - I don't see any post or a tweet from friends endorsing a random product.  - These advise and endorsements just pops up during a casual conversation.

Carmen M's curator insight, February 1, 3:05 PM

MarketingProfs. El fenómeno “de boca en boca” es el más antiguo y poderoso canal de marketing que existe. De hecho, es la fuente más confiable sobre el producto para la mayoría de los consumidores. Los avances tecnológicos han producido una ampliación en el intercambio de información: con Internet y la adopción masiva de los smartphones, las redes sociales han ayudado al boca a boca a ser más poderoso y penetrante. La diferencia es que hoy las marcas pueden utilizar el boca a boca como antes no podían. De hecho, el boca a boca digital tiene unas propiedades diferentes: es rastreable, atribuible y optimizable. En este artículo, Brewster Stanislaw presenta los medios sociales como una versión más potente del fenómeno boca a boca que, orientados adecuadamente, pueden convertirse en el canal de marketing más importante de las próximas décadas. 

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The State of Mobile App Usage

The State of Mobile App Usage | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Mobile app usage grew 76% in 2014, driven primarily by session increases in three key categories, according to a recent report from Flurry Analytics.

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5 Insightful Instagram Stats You Need To Know

5 Insightful Instagram Stats You Need To Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are a few Instagram statistics that will help optimize your engagement and make the app a greater part of your marketing strategy.

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9 Personalization Techniques to Match Your Social Media to Your Brand

9 Personalization Techniques to Match Your Social Media to Your Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Godzilla vs. Mothra – who wins? Do you have a favorite? Or do you think that if these two worked together, they could achieve world domination and have us all running for our lives? I think that they should definitely team up!

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8 Compelling Ways To Tell 140 Character Stories On Twitter

8 Compelling Ways To Tell 140 Character Stories On Twitter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter is one of the most effective means of getting your message across your target audience. Here are 8 tips for telling stories on Twitter to engage

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Social Network Data: Usage Trends, Demographic Profiles

Social Network Data: Usage Trends, Demographic Profiles | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Social Network Data: Usage Trends, Demographic Profiles
 

Facebook remains by far the most popular social media site in the United States, according to a recent report from the Pew Research Center's Internet and American Life Project.

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Marco Favero's curator insight, January 23, 4:39 AM

aggiungi la tua intuizione ...

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10 Top Social Media Posts of 2014 From The World's Best Blogs

10 Top Social Media Posts of 2014 From The World's Best Blogs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This is a super list of the 10 top social media posts from some very savvy social media bloggers. Get a huge dose of great tips, tools & ideas.

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Allthatwebstuff's comment, January 23, 3:43 AM
awesome :)
Marco Favero's curator insight, January 23, 4:34 AM

aggiungi la tua intuizione ...

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Five Ways to Get Board Backing for Your Marketing Campaign

Five Ways to Get Board Backing for Your Marketing Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

General Management - Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?

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Free Advertising on Google

Free Advertising on Google | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to get free advertising on Google by setting up a Google My Business (formerly Google Places) listing.

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Maria Rekrut's curator insight, January 22, 10:51 PM

How to get free advertising on Google.

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Everything You Need To Know About Sponsored Content

Everything You Need To Know About Sponsored Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.

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Bruce McDuffee's curator insight, January 21, 9:20 PM

Excellent comprehensive article all about sponsored content (native advertising).