Social Media, SEO, Mobile, Digital Marketing
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Marketers Need To Shift from Crafting Messages to Creating Experiences

Marketers Need To Shift from Crafting Messages to Creating Experiences | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The majority of a company’s value is intangible, so a strong brand is a significant competitive advantage. As Philip Kotler wrote, “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

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Marco Favero's curator insight, December 28, 2015 10:48 AM

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What CMS Platforms Can Make Your E-commerce Website Shine?

What CMS Platforms Can Make Your E-commerce Website Shine? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Finding the best possible platform for your business is not an easy task. You should make a research to find what platforms can be a good base for your e-commerce website. But in most cases at the end of this research you’re getting confused even more because of the number of platforms and the services they offer. How to choose the best one that meets all your requirements? Below we will check out the most popular ones and define their strengths and weaknesses.

 
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A Guide to Active Listening: How to Earn People's Trust Using Your Ears

A Guide to Active Listening: How to Earn People's Trust Using Your Ears | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover what active listening is and how to use it to foster trust.

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5 Ecommerce Companies Using Content Wisely this Holiday Season

5 Ecommerce Companies Using Content Wisely this Holiday Season | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out these prime examples of ecommerce content marketing from this holiday season.

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Marco Favero's curator insight, December 26, 2015 9:59 AM

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Thinking around the corners. 7 ideas to re-charge your content

Thinking around the corners. 7 ideas to re-charge your content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Seven helpful practices for moving beyond content shock and re-charging your content marketing

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Marco Favero's curator insight, December 24, 2015 9:51 AM

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Scaling Manual Link Building

Scaling Manual Link Building | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Many SEOs agree that building quality links requires manual effort, but how can you scale that which cannot be automated? Andrew Dennis shares his thoughts.

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Marco Favero's curator insight, December 24, 2015 4:42 AM

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Top 11 Mobile Productivity Apps of 2015

Top 11 Mobile Productivity Apps of 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover a list of the best new mobile productivity apps of 2015. There are to-do list and task apps, contact and communication tools, multiple apps for creating and distributing images, a new search engine, and even an app to make you rich.

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How to Create and Maintain a Culture of Content Marketing

How to Create and Maintain a Culture of Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If your business is contracting out your best vehicle for growth — your expertise — then it's time to develop a culture of content.

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3 Digital Marketing Trends for Retail and eCommerce in 2016

3 Digital Marketing Trends for Retail and eCommerce in 2016 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
41 percent of consumers check their phones multiple times an hour - here's what retail brands will do about that.
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How Brands Are Successfully Using Content on Social Media

How Brands Are Successfully Using Content on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media can be an incredibly powerful tool – it connects businesses directly with their audience, cutting out the middleman, and allows businesses and customers to develop ongoing and mutually beneficial relationships. However, there is a caveat: in order for social media to be of benefit to a business, the business must leverage it to publish, promote, and share quality content that will resonate with the target audience. Find out which brands are successfully using social media. 

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Marco Favero's curator insight, December 22, 2015 3:17 AM

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On Page SEO Content Structure and Link Valuation

On Page SEO Content Structure and Link Valuation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand.


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7 Highly Effective SEO Tips for Bloggers | Sprout Social

7 Highly Effective SEO Tips for Bloggers | Sprout Social | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Getting your content out to the masses is still a difficult task, but with these effective SEO tips for bloggers, you can take action to be seen.

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Marco Favero's curator insight, December 21, 2015 3:10 PM

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A 4-Step Approach to Create Content That Hits the Mark

A 4-Step Approach to Create Content That Hits the Mark | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Start with this four-step approach to figuring out what effective content is for your brand. 

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7 Stolen Content Marketing Ideas You Can Use Today

7 Stolen Content Marketing Ideas You Can Use Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

CMI VP of content reveals seven content marketing ideas she stole in 2015 that can help you in 2016.

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How Social Referrals Impact Your Organic Traffic

How Social Referrals Impact Your Organic Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how social referrals can impact your organic traffic with this Google Analytics walkthrough.

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Marco Favero's curator insight, December 28, 2015 10:57 AM

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Why Content Marketers Need to Use Rich Media | SEJ

Why Content Marketers Need to Use Rich Media | SEJ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Riche media is an essential part of any content marketing campaign, and here’s why everyone should be taking advantage.
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Does Keyword Optimization Still Matter?

Does Keyword Optimization Still Matter? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Keywords no longer guarantee SERP success, but keyword optimization still plays a meaningful role in your SEO.

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Marco Favero's curator insight, December 26, 2015 10:00 AM

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5 Hacks to Improve Your Blog and Get More Traffic

5 Hacks to Improve Your Blog and Get More Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re looking for a magic elixir, a perfect remedy to instantly bring you tons of traffic, you won’t find it here. Actually, you won’t find it anywhere. Creating viral content which brings tons of traffic requires hard, consistent work. And if you consider these tips, you will be able to make consistent improvements from post to post.

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Here’s How to Make the Most of Your Digital Assets

Here’s How to Make the Most of Your Digital Assets | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content repurposing is an asset more brands should add to their content marketing repertoire.

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9 Of The Best Places To Leverage Mobile Video Advertising

9 Of The Best Places To Leverage Mobile Video Advertising | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Mobile video advertising is booming because it is five times more engaging than traditional ads. This article reveals how you can leverage it.

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Marco Favero's curator insight, December 23, 2015 5:44 AM

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Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Follow these eight steps learned from a smoking-cessation study to tap into the potential impact of personalized content.

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A Marketer’s Guide to Social Shopping Integrations

A Marketer’s Guide to Social Shopping Integrations | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have social media platforms turned the corner on social shopping? Here's where the Top Five stand in e-commerce integrations.

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3 Effective Creation Tools to Inspire Your Content Promotion Efforts

3 Effective Creation Tools to Inspire Your Content Promotion Efforts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover 3 of the easier, text-light tactics you can use to create the assets you’ll need for promoting amazing content. 

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Marco Favero's curator insight, December 22, 2015 3:17 AM

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6 Top Ways to Make Money Blogging in 2016

6 Top Ways to Make Money Blogging in 2016 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you want to make money blogging, I gathered the ultimate monetization tools for 2016 – so you won’t get caught off guard!

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Marco Favero's curator insight, December 22, 2015 3:16 AM

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Why Content Strategy Isn't Enough

Why Content Strategy Isn't Enough | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s not just about the content you create, but the experience you provide. Building meaningful relationships with customers is not an option, but a requirement.

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