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5 Myths About Social Media Marketing

5 Myths About Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

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It is my aim in this column to debunk several widely-spread myths about social media marketing. Hopefully, this will allow you to reexamine and improve your social strategy!

 

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6 Ways PR & Social Can Boost Your SEO

6 Ways PR & Social Can Boost Your SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Implementing a PR strategy to overcome Google’s constantly changing algorithm. You might not have known that in addition to the exposure that you’ll receive from great PR, the backlinks to your website can actually be even more valuable SEO perspective!

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How to Use the Power of Hashtags in Your Social Media Marketing

How to Use the Power of Hashtags in Your Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are some tips on how to effectively make use of hashtags in your social media marketing.

 

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How to use Twitter for Customer Service

How to use Twitter for Customer Service | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We know that it’s no longer a forward-thinking statement to say that your company should have some sort of presence on Twitter – 99% of brands are already on Twitter, according to one study, so chances are, your company already has a Twitter account. How are you using, Twitter, though? Is your account merely there for SEO and marketing purposes? Has Twitter made it over to your customer service department, and if so, do you have a dedicated strategy in place to manage it? If not, read on – Twitter can be an extremely effective way to optimize your customer service.

 
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10 deliciously fun IFTTT recipes for iPhone and iPad

10 deliciously fun IFTTT recipes for iPhone and iPad | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If This Then That is one of the coolest, geekiest apps for iPhone. To celebrate our love for it, we've compiled a bunch of our favorite recipes for you to enjoy.

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3 Easy Ways You Can Improve Your Brand With Social Listening

3 Easy Ways You Can Improve Your Brand With Social Listening | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Social media has many purposes as well. In addition to being your company’s voice, it can also be its ears. Although it is not as flashy nor, seemingly, as proactive, using social media for “social listening” can be just as crucial for your brand. Maintain the happiness of your customers through quick and efficient customer service.

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5 Tricks to Maximize a Marketing Team's Productivity

5 Tricks to Maximize a Marketing Team's Productivity | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Whether it's in a marketing agency or team, keeping productivity high across the board can be tough.Here are 5 ways I empower my employees to be their best.

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How to Develop a Solid Blog Outreach Strategy

How to Develop a Solid Blog Outreach Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?

It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.

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How to Create Buyer Personas for Your Business Blog

How to Create Buyer Personas for Your Business Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When you write a blog for your website, or create an offer with a landing page, who do you imagine will be reading it or taking advantage of that white paper?

Do you have a specific person in mind for your product as you create content for your website?

HubSpot refers to these specific people as our buyer personas.

 

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Brand Storytelling: Why Marissa Mayer Says Tumblr Engagement is Too Good to Ignore

Brand Storytelling: Why Marissa Mayer Says Tumblr Engagement is Too Good to Ignore | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Last week, Yahoo! CEO Marissa Mayer put Tumblr front and center at the Yahoo! NewFront event by highlighting the network’s unique format for creative storytelling, and impressive native advertising platform.

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How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!

How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free! | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Working as an in-house SEO strategist for a small business forces me to get "scrappy" every day with tools and techniques. I'm constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. Here's how to set up your Twitter Cards for free!

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5 Tips for Brand Integrity: Is the Customer Always Right, Even If They're Wrong

5 Tips for Brand Integrity: Is the Customer Always Right, Even If They're Wrong | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

These days everything and anything ends up in the public forum, from dinner receipts to parking availability. If an aspect of your business or company can be reviewed, it will be. And whether it’s good or bad, everyone will know about it. What should you do when the customer is actually in the wrong and yet everyone online sees only one side of the story?

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5 Creative Ways Brands Are Using Snapchat

5 Creative Ways Brands Are Using Snapchat | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts:

 
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7 Search Engines That Take You Beyond Simple Site Search

7 Search Engines That Take You Beyond Simple Site Search | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A variety of new search engines have come online with the hopes of finding new ways to hear the online conversation. Here are a few worth exploring:

 

 

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What’s All The Hype About Google's New +Post Ads

What’s All The Hype About Google's New +Post Ads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The sky is the limit when it comes to analyzing all the new tools and channels that are launched on the market on a regular basis to make things a whole lot easier for today’s marketers. And now Google+ has recently given us a new reason to get excited.

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5 Reasons Why Your WordPress Website Is Too Slow

5 Reasons Why Your WordPress Website Is Too Slow | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You’ve just launched your fancy new WordPress website only to find out that it takes longer to load than it would for you to mail people a printed out version of your new website? This is the downside of having a Content Management System that is open source and extended profusely by third party developers – the more you add to it, the slower it can become if you’re not careful.

 

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Website Upgrades: 5 Essential Consideration

Website Upgrades: 5 Essential Consideration | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Given the remarkable growth in social media, mobile devices and apps over the past five years, traditional websites may seem passé and maybe even a bit quaint and antiquated. But for most organizations they remain their primary digital presence.

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When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts

When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Long-form posts are a great way to build up topical influence and develop your personal brand. They will also expose your company’s name recognition and topical mastery to professionals likely interested in your products and services.

 
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SMToolbox: RebelMouse Enterprise Transforms Publishing with Social Conten

SMToolbox: RebelMouse Enterprise Transforms Publishing with Social Conten | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This week in SMToolbox we take a look at a social content platform that aims to transform brand publishing.

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What Is a “Good Link Profile” and How Do You Get One? - Search Engine Journal

What Is a “Good Link Profile” and How Do You Get One? - Search Engine Journal | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
You know that good link-backs are an important part of SEO. You know how important it is to work at building strong backlinks. You understand the impact of
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4 Statistics About Pinterest Users You Need to Know [Study]

4 Statistics About Pinterest Users You Need to Know [Study] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A new study of 50,000 random pinners and their pins looks at how people are using Pinterest, whether women are still out-pinning men, the most popular categories for pins, the top brands utilizing Pinterest, and the most popular pinning times.

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The Ultimate Cheat Sheet for Business Blogging

The Ultimate Cheat Sheet for Business Blogging | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You’re smart enough to know that a blog is crucial to your business website. After all, businesses that blog garner 97 percent more inbound links than those with static sites. The problem is that you don’t have a detailed game plan on how to use your blog to increase business in the door. This business blogging cheat sheet will show you exactly what you need to do so that your blog leads directly to increased revenue.

 
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Bing's Duane Forrester Debunks 10 SEO Myths

Bing's Duane Forrester Debunks 10 SEO Myths | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Duane Forrester, Bing's Senior Product Manager, took to the Bing Webmaster Blog today to give his analysis on 10 of the most common SEO myths. The SEO myth
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4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to measure your Facebook performance with these simple metrics.

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How to Create Buyer Personas With Google Analytics

How to Create Buyer Personas With Google Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Build buyer personas from information found in Google Analytics, and the social media networks or forums your targets frequent.

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