he only thing we can count on in social media is that everything will change: new platforms will emerge, new mistakes will be made, and new heroes of the moment will arise. Whether these pros focus on mobile, on content marketing, or on social customer service, they are all tackling changes head on and ready to respond to (and even anticipate) the new directions the wind will take them.
Bolt’s premise is pretty similar to Snapchat: send images to your friends with very low friction. After a pretty simple signup process (that makes sure you’re in a launch country by requiring your phone number) and asking you to take a selfie for your profile photo, you’re thrown straight into the camera.
Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation of short videos and both are backed by social media giants: Vine by Twitter and Instagram by Facebook. One year later, which app has won the battle for video dominance and marketers’ attention?
Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm. An article by Search Engine Land, the updated has appropriately dubbed this the “Pigeon” update, which will most likely stick, as this appears to be a significant update.
The algorithm update will provide more accurate and relevant local search results that are linked to organic search results within the Google Maps feature, also know as Google Places. This is critical for local businesses and SEOs as it appears that the two sets of search queries will now be tied more closely together. As you build authority organically, your local results should improve as well.
So how do you do the Twitter? It’s one thing to have a Twitter profile, but it’s another thing to be active on the platform. And once you are active, it’s another thing again to utilise Twitter to best effect. While every user has a different approach and different goals for their Twitter presence, it’s worth noting the various types and uses of tweets to help guide your own process. Many things are still being tried and tested, different practices will have varying levels of success, but here are some basic Twitter protocols, along with the how and why of their most common uses.