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9 Responsive Websites All Online Marketers Should Mimic

9 Responsive Websites All Online Marketers Should Mimic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Responsive websites can make your website more friendly for mobile users. See what these 9 responsive sites are doing and mimic their success.

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The Marketer’s Guide to the Benefits of Vimeo Over YouTube

The Marketer’s Guide to the Benefits of Vimeo Over YouTube | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s very hard to argue against YouTube’s dominance. Yet, when it comes to creating online video for your business, there might be a better choice.

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Why Every Entrepreneur Should Focus on Local SEO

Why Every Entrepreneur Should Focus on Local SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.

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SpeedieConsulting's curator insight, November 30, 2014 5:08 PM

Some great ideas here for local mortgage and insurance brokers

Andrew Wroblewski's curator insight, December 1, 2014 8:40 AM

How to Determine if Keywords Play a Part in Ranking a Particular Page

All of us want to rank our pages high in Google's search results, and as time goes on, the factors that determine where your pages rank is constantly changing.

While SEO is at least partially a crap shoot, we can make very educated determinations about what we ought to do and ought not to do to our pages to try and get them found highly in Googles search results.

One is through the use of keywords. We've always known that keywords play a huge part in ranking pages. In older times people could rank highly simply by stuffing their pages with the keywords they wanted to rank for, and presto, they were sitting high atop the rankings.

No longer. Google's search algorithm is now so advanced it takes into account a large number of different aspects to figure out where to place your page. Let's take a look at how keywords affect this now.

How to use keywords to increase your search rankings

There are specific ways to use your keywords to help your search ranking. Examples include things like making sure they are in the title tag, page titles, page URL, H1-5 tags, and within the content itself.

But less important nowadays are using them in the domain name, as that is impractical in many cases. Also, keyword META tags are not considered by Google.

What keyword tactics can hurt you

There are several ways you can shoot yourself in the foot in this respect as well. Keyword stuffing, that aforementioned relic of yesteryear, is but one.

Another frequent mistake is that when obtaining backlinks, webmasters can tend to go hog wild making their anchor text is all the same keyword. Nothing screams unnatural to Google more than a link profile using only the most prized keywords. Mix it up with a variety of keywords, and some non-keyword phrases like "click here", and others.

Benjamin El Quali's curator insight, December 2, 2014 4:09 PM

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7 B2B Marketing Trends to Watch in 2015

7 B2B Marketing Trends to Watch in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Over the last few years, B2B marketing has experienced a seismic shift in both strategies and tactics—all focused on better attracting and engaging target audiences. In 2015, B2B marketing trends will continue to underscore this shift.

There are many different trends (plus a few fads) that are likely to make their presence known in 2015. We’ve developed a list of seven B2B marketing trends to watch in the year ahead and trends that we think will have the biggest impact on B2B marketing plans.

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David Ednie's curator insight, December 7, 2014 3:44 AM

Re-think your growth by re-thinking Marketing. Re-think Marketing by thinking Digital Marketing

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14 innovations that improved the world in 2014

14 innovations that improved the world in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

From mind-controlled exoskeletons to solar-powered toilets, these innovations made the world a better place in 2014.

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Marco Favero's curator insight, November 29, 2014 8:40 AM

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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.

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How To Produce Videos Without Breaking The Bank

How To Produce Videos Without Breaking The Bank | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

So how can a small or medium-sized business make video a meaningful part of their social media and content marketing strategy? Here are tips that won’t break your marketing budget:



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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.

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15 Psychological Studies That Will Boost Your Marketing

15 Psychological Studies That Will Boost Your Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The 15 psychological studies that help explain how your audience acts on social media and how to get the most out of the way you share with them.

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Marco Favero's curator insight, November 28, 2014 3:58 AM

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Gerard Downey's curator insight, November 29, 2014 4:11 PM

#local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ www.dgdmarketing.com/blog/

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The Anatomy of a Marketing Email that Drives Results

The Anatomy of a Marketing Email that Drives Results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to pen a successful marketing email using just one simple but powerful method: AIDA.

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How To Get More Prospects To View Your LinkedIn Profile

How To Get More Prospects To View Your LinkedIn Profile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Getting ideal clients to visit your LinkedIn profile can be a crucial first step in your online sales funnel if you follow a few guidelines for success.

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Twitter’s New App Helps Plan Holiday Promotions

Twitter’s New App Helps Plan Holiday Promotions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing.

Called Twitter Small Business Planner, the app offers “tactical guidance just in time for the busy holiday season,” to quote from Twitter’s Small Business Blog.

 

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Marco Favero's curator insight, November 27, 2014 9:21 AM

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5 Ways to Maximize Google Webmaster Tools for Better SEO

5 Ways to Maximize Google Webmaster Tools for Better SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools, you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. If you’ve dug around Google Webmaster Tools and are longing for more in-depth tips and advice, you’ve come to the right place! Let’s dive into five of the advanced Google Webmaster Tools features you should be using to improve your site’s SEO:

 

 

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Customize the Search Page to Increase Ecommerce Sales

Customize the Search Page to Increase Ecommerce Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at ...
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The Rise of Podcasting: The Ultimate On Demand Content [Infographic]

The Rise of Podcasting: The Ultimate On Demand Content [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The recent growth of marketing podcasts is a symptom of our thirst for on demand content.

Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content.

Netflix, Spotify, Kindle, STEAM, the App Store – all of these have programmed today’s consumer to collect and consume their favorite content types without attachment to a desktop computer.

With 80% of the world’s population owning a smartphone, and that number only continuing to rise, we’re seeing accessibility on a global level unlike ever before.

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3 Proven Ways To Write Ads That Deliver More Conversions

3 Proven Ways To Write Ads That Deliver More Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media's CEO on the changes that will have a positive impact. 
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Marco Favero's curator insight, November 30, 2014 6:16 AM

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Benjamin El Quali's curator insight, December 1, 2014 5:28 AM

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B2B Marketers: Think More Like Brand Marketers

B2B Marketers: Think More Like Brand Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You’d think there would’ve been more people like me at the Brand Innovators "mega-trends" in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer like me doing there? I wanted a glimpse into the future of B2B marketing. 

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Content Marketing Pyramid and Thanksgiving Dinner – Same thing, Right? [Infographic]

Content Marketing Pyramid and Thanksgiving Dinner – Same thing, Right? [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Plan your next content campaign just like you d plan a big Thanksgiving meal. Ensure it has each of these dishes.

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4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Time is of the essence when it comes to life, the web and even content marketing. Content should be in the right place at the right time.

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Marilyn Moran's curator insight, December 1, 2014 8:02 PM

The exclusion of Scoop.it on this list is egregious. 

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20 predictions for the future of storytelling

20 predictions for the future of storytelling | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In preparation for the Media Summit, 'Mashable' readers shared their bold predictions for the future of storytelling.

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Rosemary Burnett's curator insight, November 28, 2014 11:55 PM

Some innovative ideas on where content marketing and role of storytelling may take us in connecting with our audience, thanks Mashable!

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Instagram Growth: How to Build a Community on Instagram

Instagram Growth: How to Build a Community on Instagram | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you use Instagram in your social media marketing?

Are you interested in growing your community on Instagram?

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Marco Favero's curator insight, November 29, 2014 9:10 AM

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6 Simple Ways to Thank Your Clients on Social Media [Infographic]

6 Simple Ways to Thank Your Clients on Social Media [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover six simple ways to express your gratitude to your clients online.

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Susan Davis Cushing's curator insight, November 28, 2014 4:24 PM

Two very divergent views sit side by side. Thank you has always meant a lot to me when I hear it, but is it really engagement? Hear this: a thank you is far better than nothing at all.

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How to Make Your First eCommerce Sale [infographic]

How to Make Your First eCommerce Sale [infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ecommerce sales continue to soar. As a business owner, how do you make your first ecommerce sale? This infographic shows you how to make that first sale.

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How to Design Social Media Images for Brand Recognition

How to Design Social Media Images for Brand Recognition | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you posting images across social networks?

Do you use them to extend your brand recognition?

The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.

In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.

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Marco Favero's curator insight, November 27, 2014 9:58 AM

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Why Two Social Platforms Are Better Than One

Why Two Social Platforms Are Better Than One | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To help you run your own multi-platform campaign, we look at a one that's already been a success to see what we can learn about what made it succeed.

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Marco Favero's curator insight, November 27, 2014 9:19 AM

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