How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business. In fact, the answers will determine whether their brand will gain traction in the marketplace, grow, and get shared by consumers—or not.
You conduct regular analysis of your own Facebook, Instagram, and Twitter accounts, but how often do you look at what your competitors are doing?
The Complete Social Media Competitive GuideDownload
If you’re overlooking this activity as a component of your social planning, you may be missing out on game-changing opportunities. Competitive analysis is a crucial part of your social analytics strategy, and social marketing strategy as a whole.
Adam Buchanan, Social Media Manager at Cabela's, joins the first 2015 episode of the Social Pros Podcast to discuss the value of customer and employee involvement in social media content, symbiotic partnerships with like-minded businesses, and the importance of experiential learning in social media.
Drafting a content strategy from the ground up is a tall order. While it's a matter of elbow grease for marketers with access to a wide variety of expertise — professional writers, analytics specialists and content strategists — it's a daunting task for smaller marketing teams.
What follows are six ecommerce email marketing strategies that can be launched in response to shopper behavior and used as a series to increase engagement. Some of these ecommerce email campaigns will require a bit of planning and follow up.
Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on.