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Google Analytics: Measure Your Content’s Success

Google Analytics: Measure Your Content’s Success | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With any marketing strategy, measurement and tracking are extremely important when reporting ROI, and the same is true for content marketing. There are many different tools available to gather content marketing data, though a number of useful metrics can be tracked using Google Analytics. Here are four different ways to measure content marketing using Google Analytics:

 
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Moving the Dial with Curated Content

Moving the Dial with Curated Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to increase your brand's web rankings with curated content.

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What You Need to Do to Become a Thought Leader

What You Need to Do to Become a Thought Leader | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Career Management - Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise.

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The Key Statistics Behind Social Shopping

The Key Statistics Behind Social Shopping | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Not only are more shoppers buying online, but more social networking users are doing that shopping. Here are some key statistics around social shopping.

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5 Tips for Creating Content People Actually Want to Read

5 Tips for Creating Content People Actually Want to Read | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Erica Cerulo, co-founder of online retailer Of a Kind, shares her tips on creating engaging content.

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Google Launches Hangouts Desktop App and Polls for Google+

Google Launches Hangouts Desktop App and Polls for Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google rolled out a new desktop app for Chrome OS and Windows users Thursday and announced new social polling features for Google+.

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Here are the Latest Facts on Mobile Marketing. They Will Surprise

Here are the Latest Facts on Mobile Marketing. They Will Surprise | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We spend 2 hours 51 minutes a day on our mobiles. Here are some more facts on mobile marketing that will surprise you

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Is Your Company’s Current Organizational Structure Well Suited For Social Media?

Is Your Company’s Current Organizational Structure Well Suited For Social Media? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In order to tackle the right social media strategy, your current organization must be well structured. Take a minute to think about all the corporate pages you see on Facebook, Instagram, and Twitter. Who manages those accounts?

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It's Time: How to Prep Your Email Marketing for the Holiday Season

It's Time: How to Prep Your Email Marketing for the Holiday Season | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Helpful tips on how to gear up your email marketing for the 2014 holiday season.
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Momentum Factor's curator insight, October 9, 2014 10:49 AM

When is the best time to send out email to make the biggest impact this holiday season? 

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How to Use Google+ Hashtags for More Exposure |

How to Use Google+ Hashtags for More Exposure | | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to reach more people with Google+ hashtags? This article shows how to find hashtags to reach the right people on Google+.

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Marco Favero's curator insight, October 8, 2014 6:20 PM

aggiungi la tua intuizione ...

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How Will Apple Watch Handle Local Search?

How Will Apple Watch Handle Local Search? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Even though the Apple Watch has yet to arrive on the market, local business owners and marketers should be excited about its potential.

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Lindsay Berk's curator insight, October 9, 2014 4:16 PM

This article talks about how successful and how unsuccessful Apples "Apple Watch" that is projected to come out in early 2015 will be. The watch is being marked at $350 and it predicted to have many cool features that will draw in customers. But will these cool new features actually draw in the clients that Apple is used to having is the question. Research shows that only 33% of 1,000 Americans said yes when asked if they would purchase this watch. This does not surprise me. If Apple were to ask me if I was interested in this watch I would say no as well. My reasons for saying no to the new Apple Watch would be that there are so many new innovative technology devices that are coming out all the time that I simply cannot keep up with. I do not have the time to learn how to use these products nor the money to afford them all. Also, since this watch is new to the market, I assume there will be some software problems in the beginning of the products life cycle. The reason why Apple is not too concerned with with the slow sales of the Apple Watch is because they are hopeful that customers will warm up to the idea since it is a new item all together. This Apple Watch provides the local search option that many consumers use on a daily basis. Finding your local stores and places that you wish to go to on your phone is a very convenient tool that might increase users in purchasing this watch once the realize that this necessary tool is offered. I am very interested in the sale of these watches once this product comes to the market!

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15 Step Guideline To Create Your 2015 Digital Marketing Strategy

15 Step Guideline To Create Your 2015 Digital Marketing Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Malcolm X said "The future belongs to those who prepare for it today". Here is a 15 Step Guideline To Create Your 2015 Digital Marketing Strategy

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Cleveland Seo Guy's curator insight, October 9, 2014 10:09 PM

This is right on point...I really enjoyed this article...Nice Job!

Dan

http://ClevelandSeoGuy.com

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How to Repurpose Blog Content for Social Media

How to Repurpose Blog Content for Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you spend a lot of time writing blog posts and creating social media content? This article shows how to repurpose blog content for social media.

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Genna Bennett-Burkhardt's curator insight, October 9, 2014 4:23 AM

An interesting perspective of how to repurpose quality content on the web, and why it actually can be a good thing!  OF corse it must be quality content, but adapting it to suit your brands personality or image can make it more engaging for your audience. @ashali89

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How to Make Marketing Analytics Easier

How to Make Marketing Analytics Easier | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Learn how to make analyzing that data easier with these five tips.

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Marco Favero's curator insight, October 11, 2014 12:27 PM

aggiungi la tua intuizione ...

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Should Your Business Be On Ello?

Should Your Business Be On Ello? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To help you decide where Ello might or might not fit in your social strategy, we look into what it is and weigh the pros and cons of using it for business.

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Easily Analyse Your Mobile SEO Performance

Easily Analyse Your Mobile SEO Performance | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With clever use of the latest SEO tools it`s possible to easily analyse your website`s mobile SEO performance as well as that of your competitors.

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Increase Conversions With 10 Landing Page Tweaks

Increase Conversions With 10 Landing Page Tweaks | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

 

10 helpful landing page tweaks to increase your website conversions.

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5 Tips on How to Be Effective at Content Marketing

5 Tips on How to Be Effective at Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing is fun but it can be overwhelming. It's often about inspiration, perspiration and good luck. Here are 5 tips to effective content marketing

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Marco Favero's curator insight, October 9, 2014 4:04 PM

aggiungi la tua intuizione ...

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How Often Should I Share a Blog Post on Social Media?

How Often Should I Share a Blog Post on Social Media? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
There’s a balancing act when it comes to sharing blog content through your social media channels. On one hand, you don’t want to overwhelm your audience. You aren’t solely using social as a distribution channel. You interact and engage with your audience in a number of ways. But, on the other hand, if you only…
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Marco Favero's curator insight, October 9, 2014 4:04 PM

aggiungi la tua intuizione ...

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10 Ways to Improve Your Churn Rate

10 Ways to Improve Your Churn Rate | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

 

Keeping old customers is just as important as gaining new ones. If your churn rate is too high, you're probably wasting valuable time and money.

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How to Design Content Remarketing Campaigns That Actually Work

How to Design Content Remarketing Campaigns That Actually Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to design remarketing campaigns that help you recapture your audience.

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The Future of Link Building

The Future of Link Building | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What does the future for link builders hold? The answer is that it's not just about links anymore. They will always be important but there is much more to the future and link builders need to think a lot bigger in order to be a part of it.

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14 Key Ecommerce Events to Track in Google Analytics

14 Key Ecommerce Events to Track in Google Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To track detailed performance of existing traffic in your online store or to track specific actions of shoppers, ecommerce store reporting in Google Analytics will need to go beyond basic user performance metrics.

A highly targeted and effective means of granular measurement can be achieved in Google Analytics through event tracking. Adding event tracking as an additional layer to your basic website tracking will provide a deep and insightful view on visitors’ behavior.

This post aims to cover and describe 14 key events ecommerce stores should track in Google Analytics to measure and understand customer journeys, improve upon them, and ultimately drive more revenue as a result of the granular data that they provide.

 
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Marco Favero's curator insight, October 8, 2014 12:03 PM

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Step-by-Step Guide to Facebook Ads

Step-by-Step Guide to Facebook Ads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook Promotion has quickly become one of the most effective marketing channels. Getting started is easy with this step-by-step, screenshot-heavy guide!

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Top 10 Ways to Improve Your Social Media Marketing

Top 10 Ways to Improve Your Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Five years ago Social Media Examiner launched to help business owners learn how to best use social media. Here are some of our most popular posts.

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Matthew Lenz's curator insight, October 7, 2014 9:14 AM

I thought that this article was helpful because it easily laid out some of the important steps to improving a business's social media presence.