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The Right Way to Use Social Media for Influence Marketing

The Right Way to Use Social Media for Influence Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Jason Keath describes the key factors of social media education, using social to activate influencers and advocates, and the actionable ways this can help your business.

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7 Social Media Myths That Cripple Marketing Campaigns

7 Social Media Myths That Cripple Marketing Campaigns | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If your social media marketing campaign just isn't working, it's probably because of one these seven misconceptions.

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How To Combine Print And Digital Marketing Campaigns

How To Combine Print And Digital Marketing Campaigns | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are a number of techniques that allow print and digital to work together and produce joined up marketing that is greater than the sum of its parts.

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3 Ways To Generate Leads With Content

3 Ways To Generate Leads With Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how Lead Magnets, Webinars and Quizzes can all become lead generating machines for your business.

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5 Steps to Make Awesome Video Content With No Experience

5 Steps to Make Awesome Video Content With No Experience | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The popularity of video content is rising sharply, and shows no signs of slowing down. If you're looking for ways to get on the bandwagon, look no further! Here are five steps to get started.
 
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How to Optimize Your Social Media Posts for Search Engines

How to Optimize Your Social Media Posts for Search Engines | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Almost half of the planet’s population use at least one social network. That's why search engines care and why you should optimise your social media posts.

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Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder

Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Take some marketing lessons from the world of modern dating, and learn about what Tinder can teach us about sales in this Valentine's Day post. What does the modern singleton’s approach to online dating tell us about their shopping behavior? And what should we be doing about it? The answer can be found in a look at social and technological history and the concept of an individual with a sense of personal identity.

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Instagram Case Study: Sugar and Cloth

Instagram Case Study: Sugar and Cloth | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you're into crafting or blogging, you'll love this Instagram case study on how Sugar and Cloth successfully uses Instagram.

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The Typography Trends Every Marketer Should Have on Their Radar [Infographic]

The Typography Trends Every Marketer Should Have on Their Radar [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out this infographic to learn the current typography trends to watch for this year.

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What Twitter's New Timeline Means For Brands And Advertisers

What Twitter's New Timeline Means For Brands And Advertisers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For Twitter, the new, optional timeline is as much about the brands trying to connect with users as it is about the users themselves. The new timeline puts top Tweets that users missed from accounts they follow at the top of the timeline. This includes top organic Tweets from brand accounts.

 
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How to Use and Repurpose Live Video Streams

How to Use and Repurpose Live Video Streams | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This article will help you incorporate video into your business marketing strategy by leveraging the available live streaming video platforms.

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Ignoring Mobile? Then Say Goodbye to Your Marketing Plan

Ignoring Mobile? Then Say Goodbye to Your Marketing Plan | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The following advice on how to successfully integrate mobile into your business's marketing plan will enable you to maximize mobile's potential to build more meaningful connections with consumers and customers.

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Laura-isabel Arbulu's curator insight, February 14, 2016 10:18 AM

Why brands have to integrate mobile components into their marketing strategy

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3 Unusual Hacks to Dramatically Up Your LinkedIn Game

3 Unusual Hacks to Dramatically Up Your LinkedIn Game | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It's time to start paying more attention to what LinkedIn can do to broaden your reach. In this article, Larry Kim shows you how to drive engagement and qualified traffic to grow your business and brand using LinkedIn updates and Pulse.

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Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool

Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to transform your marketing automation from lead scoring & nurturing to a revenue growth toolset beyond capturing and nurturing leads.

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How To Analyze Your Content Needs

How To Analyze Your Content Needs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Building out your content offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Rebecca Lieb explains how to narrow things down through research. 

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Marco Favero's curator insight, February 17, 2016 4:45 AM

aggiungi la tua intuizione ...

Harrison Baize's curator insight, February 17, 2016 12:42 PM

A great, informative study that illuminates important aspects of a strategic, effective content analysis. The article does an excellent job of explaining critical, necessary steps in forming, as well as maintaining, an adequate examination of the use of content in social media marketing. 

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How to Creatively Use Snapchat for Business

How to Creatively Use Snapchat for Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Make sure your followers will keep coming back with this helpful Snapchat for business guide.

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Katharine Mudd's curator insight, February 16, 2016 11:41 AM

NOT FOR PUBLICATION--read and think about when we have downtime

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Social ROI: What is it and How Do You Get it?

Social ROI: What is it and How Do You Get it? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

ROI, the magic word on everyone's lips. Though it's an important aspect of your business, do you really know what it is? ROI (or a Return On Investment) comes in many forms that may not be perfectly clear when you think of your business strategy.
To help clarify things, we're breaking down the ROI that's common in social media and what that means for you. Take a look below at some of the ROI members of the Likeable family have achieved since optimizing their social strategy for success.

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Marco Favero's curator insight, February 16, 2016 8:09 AM

aggiungi la tua intuizione ...

Katharine Mudd's curator insight, February 16, 2016 12:40 PM

NOT FOR POSTING

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4 Essential Components of a Good Content Strategy

4 Essential Components of a Good Content Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The latest statistics reveal that only 30% of B2B businesses believe their content marketing strategy is effective.

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3 Ways to Advertise on Twitter

3 Ways to Advertise on Twitter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you thinking about running Twitter ads?
Wondering what your options are?
Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue.
In this article, you’ll discover three cost-effective ways to advertise on Twitter.

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Marco Favero's curator insight, February 15, 2016 8:54 AM

aggiungi la tua intuizione ...

Brioude Internet's curator insight, February 15, 2016 10:00 AM

#1: Attirez de nouveaux Followers

#2: Augmentez le trafic et les conversions de votre site

#3: Générez et attirez des leads 

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4 Ways to Optimize Your Facebook Ads

4 Ways to Optimize Your Facebook Ads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Do you want to spend less time creating Facebook ads? Discover four ways you can build on the success of Facebook ads that are already performing well.
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Marco Favero's curator insight, February 15, 2016 9:49 AM

aggiungi la tua intuizione ...

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Content Creation Swipe Files: Inspiration, Tools & Organization

Content Creation Swipe Files: Inspiration, Tools & Organization | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What's a content creation swipe file? It's a repository of ideas, images and research that will help you map out what to create next. Quinn Whissen explains why you need one and how to create it.

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Jump-Start Your SEO With These 6 Surefire Tactics

Jump-Start Your SEO With These 6 Surefire Tactics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Every site has different SEO needs, but Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.

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Youtube SEO - How to drive more organic traffic to your videos

Youtube SEO - How to drive more organic traffic to your videos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Looking to drive more organic traffic to your Youtube videos? With the help of YouTube SEO it is absolutely possible. This will show you how.

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10 Rocking Social Media and Content Marketing Insights

10 Rocking Social Media and Content Marketing Insights | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right?

Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week.


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Laura-isabel Arbulu's curator insight, February 14, 2016 1:04 PM

10 insights to improve your marketing strategy 

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5 Simple Strategies To Improve Your Blog's Search Rankings

5 Simple Strategies To Improve Your Blog's Search Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Is blogging a major component of your digital marketing strategy? Daniel Faggella explains how to help your blog reach its full potential in search.

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