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5 A/B Tests to Grow Blog Engagement

5 A/B Tests to Grow Blog Engagement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A/B tests or split tests help you determine which of two alternatives work better. Bloggers must make various decisions about placement of different web page elements while designing their blog. Although these may seem trivial, your placement of the call to action or the color of your signup button can be a factor in obtaining a new lead.

 

 

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Pinterest Finally Comes to Windows Phone

Pinterest Finally Comes to Windows Phone | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Pinterest finally comes to Windows Phone.
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Google Is Making It Easier to Keep Up With the World Cup

Google Is Making It Easier to Keep Up With the World Cup | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google tweaked its site to help users get instant World Cup updates.

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Link Building and Content Marketing: Two Different Peas in a Pod

Link Building and Content Marketing: Two Different Peas in a Pod | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Despite what you may have heard, link building and content marketing are not the same thing. They can work together well, however.

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Essential Google+ Marketing Resource: A Complete Guide

Essential Google+ Marketing Resource: A Complete Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to learn how to market yourself and your business on Google+? This article shows how to understand and master Google+ marketing.

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10 Smart QR Code Marketing Ideas to Grow Your Business

10 Smart QR Code Marketing Ideas to Grow Your Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Top QR Code applications that will help you meet your business objectives & make your marketing mobile & interactive - Actionnable Mobile Marketing Tips

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Twitter Launches Video-Sharing Feature With Visa, Adidas

Twitter Launches Video-Sharing Feature With Visa, Adidas | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Twitter has added a new video-sharing feature on mobile. So far just a handful of advertisers are using it.
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Nowadays On The Internet, They Know If You Are A Dog

Nowadays On The Internet, They Know If You Are A Dog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
During a recent change of planes in Beijing, freelance marketing coordinator Frankie Rendon grew irritated as he considered how China blocks access to a number of U.S. websites and social media. “Never had I experienced Internet censorship before, and it left me angry,” says Rendon. “Which brought up the issue of [...]
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6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways

6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

6 essential tips to run successful Instant Win Sweepstakes on Mobile: collect leads and consumer data, promote your brand, increase visibility

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Online forum: Inbound marketing secret weapon

Online forum: Inbound marketing secret weapon | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Reference this article at your next staff meeting when you bring up the idea of a brilliant new strategy you read about on Social Media Today: Inbound marketing through online forums.

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Why Private Online Communities Are the "New Black

Why Private Online Communities Are the "New Black | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Why Private Online Communities are the "New Black" When it Comes to Website 3.0

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Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

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Sell on Social Media | Social Media Today

Sell on Social Media | Social Media Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Effective social media engagement isn’t about rocking up on Twitter and Facebook and shouting at an invisible audience. Neither is it about spamming endless unknown, new connections with irrelevant content. Selling well on social media is far more subtle than this, and requires intelligence and integrity.
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Google Launches New Platform to Connect Businesses With Customers

Google Launches New Platform to Connect Businesses With Customers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google wants to create a better business directory and, this time, they mean business.
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Beyond Engagement: Why Your Employees Are Already Taking Your Sid

Beyond Engagement: Why Your Employees Are Already Taking Your Sid | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The Employees Rising report reveals that only 30 percent of employees feel deeply engaged with their employers. Most say that their leadership teams, senior management and direct supervisors don't communicate effectively – and it’s their line managers’ time that they appreciate most – in spite of the proliferation of technology and communication tools.

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3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research

3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

By leveraging Twitter, start-ups can monitor online conversations that 255 million consumers worldwide are having and understand their preferences and tastes better. Specifically, they can listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire.

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How Community Managers Can Build Lasting Relationships With Fans

How Community Managers Can Build Lasting Relationships With Fans | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do your fans feel like they know you? This article show community managers how to use four traits to win audience engagement and help their business thrive.

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Why In The World Would Anyone Follow Caterpillar On Twitter?

Why In The World Would Anyone Follow Caterpillar On Twitter? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

51,000 people follow @caterpillarinc. Which is case in point that no business is too boring for Twitter. Not even yours.

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Panda 4.0: Google's Still Gunning For Low Quality Web Pages

Panda 4.0: Google's Still Gunning For Low Quality Web Pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Since May 20th many web sites that Google deems ‘poor’ in quality will have found themselves ranking lower in search results, potentially losing traffic and sales. That was the date the search engine began rolling out Panda 4.0, the fourth major Panda update, which is part of the drive to improve the quality and relevance of web pages it displays in its results.
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Social Media Strategies to get you out of Wonderland

Social Media Strategies to get you out of Wonderland | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tips on how to get the most out of your time, by developing a few social media strategies.

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5 Facts You Didn't Know About Google

5 Facts You Didn't Know About Google | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How much do you know about everyone's favorite search engine?
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Why LinkedIn Is The Only Personal Branding Resource You Need

Why LinkedIn Is The Only Personal Branding Resource You Need | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are literally thousands of personal branding activities you can engage in every day that will help your career thrive. Sound overwhelming? Not to worry. Almost all of them can be accomplished through LinkedIn.

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Here’s What Those New Instagram Editing Tools Actually Do (With Pictures)

Here’s What Those New Instagram Editing Tools Actually Do (With Pictures) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram recently released new editing tools. To shorten the learning curve, here is a succinct explanation these new features, complete with photos.

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10 Things You Probably Don't Know About Google+

10 Things You Probably Don't Know About Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. You can also get a lot of business done.

 

 

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Facebook B2B Marketin

Facebook B2B Marketin | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
I admit I am still somewhat puzzled by Facebook’s desire to enter the B2B market. B2B marketing is by necessity more conservative than Facebook’s freewheeling reputation. It would be a shame if Facebook decides to tamp this down in the name of business domination. It may be wiser for Facebook to stick with what they already do best.
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