You may choose not to admit it, but whether it be the distressing videos on “You’ve Been Framed”, your Dad’s dodgy dancing or cringeworthy marketing campaigns, everyone gains a little pleasure in seeing people embarrass themselves.
The power of your personal social brand impacts the effectiveness of your overall marketing, selling and social selling strategy and activity. The more visible and more acknowledged as an expert you are, then your chances that you will be successful will increase. An important start to establishing your presence and expertise is to use LinkedIn as your branding hub. Being found and extending your content and messaging is key!
With all the ongoing changes happening with Facebook, it’s sometimes tough to keep up and sort out what’s important and what may or may not impact your everyday efforts to engage with a vibrant community, reach a wider audience and ultimately communicate for efficiently. Below are the four key components to consider in order for brands to strive on Facebook:
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.
Feel frustrated that the content strategy you so diligently developed may be a complete fail if you don’t find your way out with the content creation process? Start building your content team first! It may seem challenging but in fact it’s quite easy if you try these 7 ways to find great blog writers for your blog.
In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency.Paid search impressions in 3Q13 increased 37.1% year over year, clicks grew 16.2%, and advertiser spend increased 23.1%.Cost-per-click (CPC) in 3Q13 was up 5.9% year over year, but fell 1% quarter over quarter.
Email is holding strong as the marketing vehicle that often produces the highest return for ecommerce merchants. Email can help to not only increase sales, but also make everyday administration and customer services operations easier and more efficient. That assumes, however, that the email program is executed properly. When it is not done properly, the result can be harmful.
Here are four common mistakes to avoid in email marketing.
Verifying your website is a step every Pinterest brand page must follow. When you verify your website a tick mark will appear beside it, indicating that the site belongs to you and that it’s okay to visit it. Another great benefit is that it unlocks the free Pinterest analytics feature, which can be used to drive more website traffic.
Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort an honest assessment against the following three basic criteria of effective social media.
Want to reach a teen audience? You need to know how to talk to them and you need to know where they are on social media. So where are they? On their mobile devices. Here's how to connect with them via mobile apps, Instagram, Vine and SnapChat.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.