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How to Capture Leads and Customers with Social Media | Jeffbullas's Blog

How to Capture Leads and Customers with Social Media | Jeffbullas's Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We've all heard the debate before... Can you measure the return on investment with various social media networks? One of the easiest places to start is to capture leads and then measure your ROI. How do you lure those prospects into your web?

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Coach Admires The View From Above

Coach Admires The View From Above | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website.

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Four ways to improve the customer experience through mobile loyalty

Four ways to improve the customer experience through mobile loyalty | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

From increasing brand awareness to accelerating conversions and transaction volume, mobile has become an integral way for brands to guide consumers along the path to purchase.

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An RSS Reader A Week: In Search of a Google Reader Replacement

An RSS Reader A Week: In Search of a Google Reader Replacement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
You may have heard that Google Reader is going away as of July 1st, 2013. I'm in search of a replacement, so I'm trying a new RSS reader every week until I run out of readers or go crazy.
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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It is not so much a revolution but a rapid evolution and transformation.

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How to Get Your Executive Team Active in Social Media

How to Get Your Executive Team Active in Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want to get your c-suite using Twitter and Facebook? Use these tips to help get them on the hook.

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Content Marketing: Beyond Gutenberg

Content Marketing: Beyond Gutenberg | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content - Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.

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How Sony uses Facebook, Twitter, Pinterest and Google+

How Sony uses Facebook, Twitter, Pinterest and Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For the latest in our posts looking at how major consumer brands make use of social media I’ve decided to take a look at Sony.

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Breaking from Tradition: The Four Ms of Influence Marketing

Breaking from Tradition: The Four Ms of Influence Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Danny Brown explains how the Four Ps of marketing have evolved into the Four Ms of Influence Marketing, what they are, and why they are important to driving sales and measuring social media ROI.

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The 5 Social Media Metrics Your CEO Actually Cares About

The 5 Social Media Metrics Your CEO Actually Cares About | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media vanity metrics abound, we can all agree. Here are the metrics your CEO actually wants to see.

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Win the Attention of Your Distracted Consumer

Win the Attention of Your Distracted Consumer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The path to purchase has become a maze.

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How Google Gambles With Your Rankings: 3 Ways to Arm Yourself

How Google Gambles With Your Rankings: 3 Ways to Arm Yourself | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With every algo change, Google is gambling with your rankings. It’s placing a bet that most of the losers will be bad for users, and most of the winners will be good for them. It is, in general, correct. But Google’s algorithms don’t have to be perfect in order for them to ensure a cleaner front page, and if you happen to get swept under the rug for the wrong reasons, Google has little reason to care.

Thankfully, there are actions you can take to protect yourself from future updates, and you don’t have to sacrifice the title “SEO” to accomplish this.

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10 major brands with dreadful Google+ pages

10 major brands with dreadful Google+ pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google+ is an interesting conundrum as many people feel obliged to use it in the face of any logic and just because “it’s Google”.

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How to Build a Great Online Fashion Brand - 34 Things that Really Amazing Fashion Retailers Do

How to Build a Great Online Fashion Brand - 34 Things that Really Amazing Fashion Retailers Do | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Despite the title, we believe this article can also benefit and inspire retailers in industries outside fashion and help them find their way to success in online retail business in this new social commerce environment.

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Google Analytics Streamlines Goals

Google Analytics Streamlines Goals | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed.
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5 Best Apps to Build Your Online Professional Profile

Tech expert Teddy Hunt showcases 5 online outlets that can make any professional shine. If you are looking to be more attractive to potential employers, this is a great start.

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Digital revolution brings us back to basics

Digital revolution brings us back to basics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Maybe the beauty of the digital age is that it brings us back to marketing basics

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62% of Shoppers Use a Mobile Device in Stores to Check Prices

62% of Shoppers Use a Mobile Device in Stores to Check Prices | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Mobile - The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.

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Backlink Monitoring: Keeping Track of Your Existing Links

Backlink Monitoring: Keeping Track of Your Existing Links | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how to effectively keep track of your existing links. Also: the pros and cons of couple backlink monitoring tools.

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The Social Media Fog is Rolling In

The Social Media Fog is Rolling In | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Malcolm De Leo shows how to cut through the fog of Social Media and learn through the art of listening. Just a few short years ago, executives didn’t believe in spending too much money in social media, but that is changing.

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Twitter Vine: How 5 Brands Make the Most of 6 Seconds

Twitter Vine: How 5 Brands Make the Most of 6 Seconds | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.

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Pinterest Introduces 'Rich Pins' for Products

Pinterest Introduces 'Rich Pins' for Products | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Pinterest recently introduced a new feature called "Rich Pins" that should be especially helpful to merchants. It allows companies to include key information such as pricing, product availability, and where to buy to pinned items. The information can be updated daily. Rich Pins are also available for recipes and movies, according to Pinterest.

Rich Pins uses a data feed of sorts from a merchants' websites so that when information such as product availability is updated, it will be dynamically reflected on Pinterest.

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SEO Reporting & Metrics: How to Prove Progress

SEO Reporting & Metrics: How to Prove Progress | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes.

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Google Penguin 2.0 Casualties: Why Sites Got Hit

Google Penguin 2.0 Casualties: Why Sites Got Hit | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It's now been one week since Google Penguin 2.0 went live. Google's Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. Here are some early findings from sites hit by Penguin.

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10 Hot Social Networks to Watch

10 Hot Social Networks to Watch | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Thinking of taking a break from Facebook or Twitter? Looking for a smaller, nicher group of friends? One of these 10 growing networks could be for you.
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Katie Campbell's curator insight, May 29, 2013 4:01 PM

Check out the new faces of #socialmedia! #Marketing