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8 Ways You're Killing Your Content [SlideShare]

8 Ways You're Killing Your Content [SlideShare] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What makes content great? And what ingredient is your content lacking? Find out here.

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The Adaptive Digital Strategy Framework

The Adaptive Digital Strategy Framework | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy.

Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them every day with new solutions and focus on what can actually help them achieve their business and communication objectives.

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How 123 Fortune 500s Use Instagram Marketing & 3 Tips for Success

How 123 Fortune 500s Use Instagram Marketing & 3 Tips for Success | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Do photos or video perform better on Instagram? When is the best day and time to post? Do hashtags work? Here are some insights and tips for brands, both big and small, that want to see success on Instagram like the top-performing Fortune 500s.
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Social Strategy, How to Build a Sustainable Social Media Marketing Plan

Social Strategy, How to Build a Sustainable Social Media Marketing Plan | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social Media Marketing Podcast 60, in this episode Neal Schaffer shares the core elements your social strategy needs to be successful and sustainable.

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Setting Goals (Not Tools) as the Foundation of Your Marketing

Setting Goals (Not Tools) as the Foundation of Your Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In order to make sure we're constantly creating value for our customers, our focus should center on goals instead of tools.

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10 Free Google Tools Any Digital Marketer Will Love

10 Free Google Tools Any Digital Marketer Will Love | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google provides users and digital marketers with a plethora of useful Google tools to help get the most out of each platform. Here are 10 free google tools

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7 Ideas for Better Ecommerce Marketing Emails

7 Ideas for Better Ecommerce Marketing Emails | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective.

In 2012, 44 percent of promotional email recipients made at least one purchase based entirely on receiving an email marketing message from a merchant, according to Convince & Convert, a social media and content marketing firm.

While there are many things that ecommerce merchants might do to improve their email marketing’s effectiveness, here are seven ideas to consider.

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Danielle Mcnae's curator insight, September 26, 2013 7:21 PM

This article is somewhat similar to my previous scoop as it views the importance of targeting consumers correctly in direct marketing. This time it looks at email marketing, and how to make it more visually appealing and influential for the consumer. Looking back to 2012 the article states that 44% of promotional emails resulted in one purchase; this shows that the messages being sent did not translate any influential knowledge to the consumer. 

 

The article addresses multiple points which will help company’s see success in their direct marketing (company to consumer emails). 

 

The first step is to have a singular focus in mind when sending out the emails; consumers don’t want to be bombed with multiple messages in emails. It can become overwhelming.

Secondly it looks at having segmented consumers, not all consumers have the same needs and want therefore they need altered messages for the different consumer. 

Lastly another point which i found would have great importance and would make a significant change would be to highlight the title of the message with a significant message, and use visual aids and graphics to help consumers decipher the message of the email. 

 

As a consumer I myself just send most direct emails to my trash, however if it is a brand I like and trust I will read the message if the subject line looks interesting. This is something important for brands to take on board as it can help them reel in more consumers, and influence them via email to make purchases. 

 

Farah Ahmad's comment, September 26, 2013 7:38 PM
I think it's important for emails to look appealing to the consumer, and like you said have an interesting subject title. This is important to IMC as their emails should also be integrated in terms of what their brand is trying to sell as well as fit in with their brand image.
Will Costello's comment, September 26, 2013 10:13 PM
Emails are an important element with B2C marketing and interaction. Like you said it is important to make sure the consumer isn't bombed with spam like emails that might potentially have a negative effect on their relationship with your brand. Helping the consumer really engage with the marketing and feel some form of gain is the real key. I really like the ideas presented in this article, especially when it comes to not overdo-ing graphics and images, and how they touched on making the emails mobile friendly to help stay in touch with todays society.
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3 Unique Ways to Get Started With Business Podcasting

3 Unique Ways to Get Started With Business Podcasting | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's how to set up your podcast to fit your needs, time commitment, technical knowledge and budget to reap the benefits of connecting with people on audio.

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The Digital Marketing Analysis Tree: Understanding Root Causes

The Digital Marketing Analysis Tree: Understanding Root Causes | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Data-driven individuals:

Make decisions at the lowest possible levelBring as much diverse data to any situation as they possibly can

How do these traits translate for the digital marketer, and how we should think about performance management of campaigns?

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5 Online Marketing Trends Affecting Small Businesses Beyond 2013

5 Online Marketing Trends Affecting Small Businesses Beyond 2013 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Online marketing trends for small businesses have changed. Five to ten years ago there was a pretty straightforward approach to online marketing.

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JianWang's curator insight, September 26, 2013 4:37 PM

I like this article about many businesses have been caught off guard by the change in online marketing. But strategies like better content, greater social media engagement, and video production will be the big items to focus on going forward. By 2017, an estimated 68% of the US population will be using a smartphone. that means mobile phone will change the way that people get information and change mobile media are getting more influence to people.

Anna Kong's comment, September 26, 2013 9:34 PM
this article is very interesting jian wang and i do agree that technology is important to our daily life now and its a huge influence to social media
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What You Can Learn From the Best iOS 7 Apps (So Far)

What You Can Learn From the Best iOS 7 Apps (So Far) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Apple recently released iOS 7, and everyone has an opinion on the design that's the biggest change since the OS's inception.

 

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One Way to Calculate ROI for Your Offline Ads

One Way to Calculate ROI for Your Offline Ads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can assign attribution. That approach is actually quite common, but it's often poorly executed.

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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

No matter how great of a designer, marketer, or copywriter you are, your website is never going to convert as well as it could. Why? It’s because you are

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The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday

The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Enjoy 10 of the cutest pieces of marketing we've ever seen in our lives. Ever.

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Why Every Business Should Use Facebook - Search Engine Journal

Why Every Business Should Use Facebook - Search Engine Journal | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this infographic, GroSocial looks at some key Facebook numbers that clearly show why businesses marketing efforts & Facebook should be connected.

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Is It Time For A Digital Detox?

Is It Time For A Digital Detox? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When being connected 24/7 becomes a burden, it’s time to step away from tech to become more present in the moment.

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Popularity is Great, but How Do You Make Your Content Profitable?

Popularity is Great, but How Do You Make Your Content Profitable? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Making your content profitable is quite easy with a little bit of work to your website and moving things around. Learn more here!

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How to Edit a Post on Facebook [New Feature]

How to Edit a Post on Facebook [New Feature] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to edit a post on Facebook.

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Why You Should Stop Using Google Rankings as Your Primary SEO KPI

Why You Should Stop Using Google Rankings as Your Primary SEO KPI | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Read about why many of today's SEO KPIs are broken -- and what you should use to measure your SEO instead.

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The Best Product Videos Ever (and Why They Make You Buy)

The Best Product Videos Ever (and Why They Make You Buy) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are some of the best product videos around from companies that inspire many consumers to buy from them.

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Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine

Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries.

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135 Icons For You to Use Whenever, Wherever [Free Download]

135 Icons For You to Use Whenever, Wherever [Free Download] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Spruce up your visual content with these 135 free icons.

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What Keeps Marketers Up at Night?

What Keeps Marketers Up at Night? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketing Strategy - The foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.

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How Retailers Can Use Video for E-Commerce

How Retailers Can Use Video for E-Commerce | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in a way that generates measurable returns to the brand.

 

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New Move by Twitter: Universal Search Results

New Move by Twitter: Universal Search Results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Finally! Twitter has finally announced it is launching Universal Search Results. The roll out will happen in waves, which means some users have to wait.

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