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Company Photos Are Now Being Shown In The SERPs?

Company Photos Are Now Being Shown In The SERPs? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Rel=author has been a success, hasn’t it? Not only is it easy to set up, but users have also seen a higher CTR via the SERPs. New findings have been released that suggests Google may be using company photos just like they’ve been using author markup.

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4 Simple Newsjacking Formulas for Content Teams of Any Size

4 Simple Newsjacking Formulas for Content Teams of Any Size | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Inspired by the 4th Edition of The New Rules of Marketing & PR, learn about the different types of newsjacks you can use on your business blog.

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Local Business Reviews Read By 85% of Consumers [Survey]

Local Business Reviews Read By 85% of Consumers [Survey] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review – 60 percent read between two and six online reviews to help form an opinion, according to a new BrightLocal survey.

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8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC]

8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to improve your Pinterest images to increase engagement in this infographic by Curalate.

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The Future of Branding: The Digital Dimension (More Brand Management Lessons From Silicon Valley)

The Future of Branding: The Digital Dimension (More Brand Management Lessons From Silicon Valley) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Brand Management - The recognition of digital user interface's importance seems to be slowly sinking into corporate culture the way brand did a couple of decades ago. Branding agencies need to hire or ...

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The Rich Are Different: How Affluent Shoppers Behave Online

The Rich Are Different: How Affluent Shoppers Behave Online | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Affluent shoppers were 47% more likely than shoppers earning less than $100K annually to make an online purchase in the first quarter of 2013, and on average they spent 41% more on individual purchases, according to a recent report by Martini Media and comScore.

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A Winning Formula For Facebook Contests

A Winning Formula For Facebook Contests | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to get your Facebook Fans more engaged and excited about your brand? Jim Berkowitz shares an an 8-step winning formula for conducting a successful Facebook contest.

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Five outstanding media and entertainment campaigns to inspire your multichannel marketing

Five outstanding media and entertainment campaigns to inspire your multichannel marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If all businesses are becoming publishers, then media companies should be ideally placed to lead the content marketing revolution, and judging by these Media and Entertainment entries from The Digitals, they aren't going to disappoint.

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Four great examples of brands using Instagram to break free of the browser

Four great examples of brands using Instagram to break free of the browser | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The expectations of brands on social media are getting higher.

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3 Social Shopping Sites for Merchants to Consider

3 Social Shopping Sites for Merchants to Consider | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The power of community and key influencers are changing the way we do business. The likelihood of purchasing a product that is recommended by a friend is much higher than a product without such a recommendation. Consumers are now more comfortable with recommendations from those with similar interests, products, and other friends — even if they don’t know them personally. The impact of celebrity or authority recommendations is also growing.

 
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Integrate More Brand Storytelling in Your Content Marketing Strategy

Integrate More Brand Storytelling in Your Content Marketing Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover how your company can easily integrate characters and stories consumers want to share into your content, as well as examples of brands getting it right.

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Free and Paid Ways to Promote Your Brand on YouTube

Free and Paid Ways to Promote Your Brand on YouTube | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social Media - Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

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Update Your Way To Successful Psychological Social Marketing Strategy

Update Your Way To Successful Psychological Social Marketing Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How to use psychology in your social media marketing updates to drive traffic, build engagements, and increase following!

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How to Harness the Power of Data to Elevate Your Content

How to Harness the Power of Data to Elevate Your Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn why data is so irresistible to your audience and how to make the most of data in your marketing.

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Is time running out for establishing your social media strategy?

Is time running out for establishing your social media strategy? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you want to jump ahead of the pack in digital marketing, you’re running out of time. Small and medium-sized businesses (SMBs) are adopting channels like social media, SEO, and interactive websites in greater and greater numbers.

 

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18 Killer Ways to Make Your e-Commerce Website SEO Friendly

18 Killer Ways to Make Your e-Commerce Website SEO Friendly | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s time to adopt something exceptional and dynamic for e-Commerce owners, especially if they are looking to make their e-Commerce business on the top of the search engine. Running a successful e-Commerce business in this competitive market is not as easy as it sounds; owners need to spend their precious time on researching perfect solutions that make their e-Commerce site successful. With such high completion in the market, it becomes pivotal for business owners to make their e-Commerce websites SEO friendly so that they always stay ahead on the web.

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Why Asking Sales What They Want Is NOT Sales Enablement

Why Asking Sales What They Want Is NOT Sales Enablement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Content - If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to ...
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It's Frickin Hard to Build Links if Your Site Sucks

It's Frickin Hard to Build Links if Your Site Sucks | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you're going to work hard to increase your site's visibility, make sure it's worth sharing. It doesn't make any sense to dump time, energy, money, and general resources into it if the site's underdeveloped, lacks content, or is simply outdated.

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An Evergreen Content Case Study

An Evergreen Content Case Study | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Creating timeless content is something all SEOs should aspire to do. Why?

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Top Brands Are Already Using Facebook Hashtags; Are You?

Top Brands Are Already Using Facebook Hashtags; Are You? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When Facebook announced clickable hashtags earlier this month, it introduced a way for brands and users to create context for their posts. Hashtags can change

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Five great social media campaigns and their metrics

Five great social media campaigns and their metrics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For the last month we've been bringing you some exciting campaigns and creative, shortlisted for The Digitals 2013.

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The 7 Principles of Conversion-Centered Landing Page Design

The 7 Principles of Conversion-Centered Landing Page Design | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you applying the principles of conversion-centered design to your landing pages? Well, you should be ...

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Why content marketing is a “do-over” for social media

Why content marketing is a “do-over” for social media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing gives us another chance to re-gain our focus and achieve what social media marketing should have been doing all along.

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How Google Will Destroy Facebook in 2013 - Search Engine Journal

How Google Will Destroy Facebook in 2013 - Search Engine Journal | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

By taking an in-depth look at the interaction between these two powerhouse players, as we will in this article, it becomes clear that Google will prevail, and quite decidedly at that. Facebook’s death will be slow and painful, causing the majority of grief to its nearly 1 billion users along the way.

 
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How to Use Media Attribution to Make Strategic Retail Decisions

How to Use Media Attribution to Make Strategic Retail Decisions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Metrics & ROI - Because Google has transformed its free Google Product Search into the paid Google Shopping service, retailers must re-evaluate their comparison shopping engine strategies, asking themselves a host of questions.

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