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How Business Blogging Can Build Your Credibility Offline

How Business Blogging Can Build Your Credibility Offline | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
When I speak to business owners about blogging, sometimes I hear, “Does anyone even read these things?” or even, “Why bother?” There are plenty of
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Gaynor Meilke's curator insight, April 28, 2013 1:24 PM

Yes, people are influenced by blogs that are well-written and relevant!

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Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)

Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Search Engine Marketing - Here's the quick-and-dirty guide to being an SEO expert, which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
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FTC Disclosures for Brands and Bloggers

FTC Disclosures for Brands and Bloggers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The new FTC disclosure requirements spell out how brands and bloggers must disclose material relationships – online, in Twitter and other short-form media, on video, and on mobile.
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Social Media Requires a Service Mindset

Social Media Requires a Service Mindset | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Despite the distance that can be created through social media, it's still possible to infuse our marketing with that service mindset.
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5 Essential Tips For Local Businesses On Twitter

5 Essential Tips For Local Businesses On Twitter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
5 Essential Tips For Local Businesses On Twitter
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How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]

How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Learn how to use a keyword tool to generate blog topic ideas.
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Redesigning Your Site? What You Need to Know for SEO

Redesigning Your Site? What You Need to Know for SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
It’s inevitable, given the constantly evolving state of the internet, that every site will have to be redesigned from time to time. Even an effective site
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Four Tips for Building Fail-Proof Buyer Personas

Four Tips for Building Fail-Proof Buyer Personas | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Sales - Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Every marketer knows that understanding your buyer is ...
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How to Maintain Your Brand's Authentic Voice

How to Maintain Your Brand's Authentic Voice | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Brooks Thomas, Community Specialist at Southwest, joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice...
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10 Brands Whose Visual Facebook Content Tickles Our Funny Bone

10 Brands Whose Visual Facebook Content Tickles Our Funny Bone | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Check out some of the funniest Facebook business pages out there for a good laugh.
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The Reality as to Why Most Big Brands Stink at Content Marketing

The Reality as to Why Most Big Brands Stink at Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Although most larger brands might be engaging in social media and content marketing, few truly understand the one thing that moves customers…
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11 Clever Ways to Nurture Leads With Your Business Blog

11 Clever Ways to Nurture Leads With Your Business Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Learn how you can use your blog not just as a traffic and lead generator -- but also as a lead nurturing tool.
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Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to Europe

Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to Europe | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Marketing Strategy - Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
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5 Ways to Turn Existing Content into High Touch Visuals

5 Ways to Turn Existing Content into High Touch Visuals | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
As the pace of content creation increases, our attention spans seem to be decreasing. This is requiring creators to adapt and consider ways in which people
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6 Simple Considerations For Boosting the Marketing Performance of Content

6 Simple Considerations For Boosting the Marketing Performance of Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
While I've been in New York this week for the B2B Content2Conversion conference, I've been reflecting on some of the most common issues I see with companies
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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
It's a necessary prerequisite for persuasion.
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What everybody needs to know about Value and Trust

What everybody needs to know about Value and Trust | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
If you want to make more sales or attract more high quality clients, you need to understand the following marketing fact: If a prospective client sees eno
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Google Panda & Penquin Leaving Your SEO Efforts A Mess?

Google Panda & Penquin Leaving Your SEO Efforts A Mess? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google Panda and Penquin make Search Engine Optimization, or SEO, a confusing subject for a lot of small business owners.
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Google+: On a mission to build authority for sports influencers

Google+: On a mission to build authority for sports influencers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
With Google+, Google is forming productive partnerships and building relationships with content/media makers from a variety of verticals. Their biggest push is in sports and entertainment.
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Marketing Training: How to Make E-Learning Effective

Marketing Training: How to Make E-Learning Effective | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
General Management - When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or ...
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How to Create a Mobile Content Strategy

How to Create a Mobile Content Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.
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Content Marketer's Resource Box: Free Ebooks and Cheatsheets

Content Marketer's Resource Box: Free Ebooks and Cheatsheets | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should be a primary focus. It is
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Xerox's CMO on Leading by Example in Social Media

Xerox's CMO on Leading by Example in Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How a social program can help to change brand perceptions.
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Great Wordpress Plugin For Fast, Easy And Free Images

Great Wordpress Plugin For Fast, Easy And Free Images | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Finding images for your WordPress site can be a challenge. Of course, you could take the pictures yourself — but if you run multiple sites, that could prove exhausting.
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Lindsay Wilson's curator insight, April 26, 2013 11:19 AM

This is a great plug in option!

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Top Google Website Optimization Resources

Top Google Website Optimization Resources | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
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