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What Waze Adds To Google: A View From Waze's CEO

What Waze Adds To Google: A View From Waze's CEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In a previously unpublished interview, Waze CEO Noam Bardin explained how Waze had started mapping people's intentions, and hinted at how it could augment Google's mobile dreams.

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Marketing Strategy: The Early Bird Catches the Wor

Marketing Strategy: The Early Bird Catches the Wor | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what’s going on. But it’s not just about setting yourself up to be the early bird.

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Using Social Media Management Tools To Save Time

Using Social Media Management Tools To Save Time | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ever wonder how businesses continue to post on social media channels throughout the night and on the weekends?

More than likely, these businesses are using a third-party social media tool that allows them to schedule their posts ahead of time on many different channels.

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Marketing Automation: The Need for a Behavior-Based Program

Marketing Automation: The Need for a Behavior-Based Program | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketing Strategy - Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of ...

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7 Awkward Marketing Moments Guaranteed to Make You Cringe

7 Awkward Marketing Moments Guaranteed to Make You Cringe | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Awkward marketing can make us cringe and laugh, so click this post to have a chuckle on these companies' behalf.

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Foursquare Charges Businesses $20 to Register on the Network

Foursquare Charges Businesses $20 to Register on the Network | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Foursquare has settled on charging companies $20 to register their business on the social network, Mashable has learned.
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The New Inbox: The Intersection of Email, Mobile & Social Marketing

The New Inbox: The Intersection of Email, Mobile & Social Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.

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10 Enterprise Networks to Improve Company Communication

10 Enterprise Networks to Improve Company Communication | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
An ESN, or "Intranets," is an internal workplace that streamlines communication among co-workers. Here are 10 excellent options.
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Removing Marketing Silos To Better Understand The Customer Journey

Removing Marketing Silos To Better Understand The Customer Journey | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Take a look around any marketing department today, and you’re likely to find clusters of marketers responsible for various functions such as display, targeting, search, and the affiliate channel.
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Are Verified by Visa and MasterCard SecureCode Conversion Killers?

Are Verified by Visa and MasterCard SecureCode Conversion Killers? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

No merchant wants to add extra steps in the checkout process that reduce conversion. However, merchants often don’t have a choice about 3D Secure, the payment industry program behind "Verified by Visa," "MasterCard SecureCode," and "Amex SafeKey."

 
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Marketers Undervalue Email, Overvalue Personalization

Marketers Undervalue Email, Overvalue Personalization | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Email Marketing - Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...

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When Personalized Ads Really Work

When Personalized Ads Really Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Dynamically retargeted ads aren't effective if you serve them too early in the purchasing process.

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Lynn O'Connell for O'Connell Meier's curator insight, June 13, 2013 8:06 PM

Interesting study on retargeted ads... think carefully about when to use these.

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Twitalytics Arrive: Official Twitter Analytics Released To The Public

Twitalytics Arrive: Official Twitter Analytics Released To The Public | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info – no ad spend required.

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IASSIST-DVIG's curator insight, June 13, 2013 2:12 PM

Twitter analytics made easy

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How Much Is A Tweet Really Worth?

How Much Is A Tweet Really Worth? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When you integrate Twitter into your marketing, you can expect to add about 1-2% to your revenue.

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Azir Duta's curator insight, June 16, 2013 12:20 AM
How Much Is A Tweet Really Worth?
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Survey: Why Wouldn't You Want Google Glass?

Survey: Why Wouldn't You Want Google Glass? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Many American adults aren't interested in acquiring Google Glass, citing cost, distraction and privacy concerns.
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5 Ways to Use Your Business’s Facebook Page More Effectively

5 Ways to Use Your Business’s Facebook Page More Effectively | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Everyone from your grandma to your childhood pen pal has Facebook, and you know it’s an important site that gets plenty of eyeballs each day. But is Facebook really worth your efforts as a business owner? The answer is yes, when used correctly. Some entrepreneurs slap a generic question or comment on their Facebook status, leave it alone, and then wonder why they aren’t earning hundreds of fans each week. But when you utilize the social media site properly, Facebook can become an important branding tool for your company. 

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Gonçalo Hall's curator insight, June 15, 2013 6:08 PM

Simples e eficaz.. Como usar as páginas do Facebook para obter ganhos reais para os negócios.

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Marketing Executives Turn to Vine More than Pinterest and Tumblr

Marketing Executives Turn to Vine More than Pinterest and Tumblr | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A number of major consumer brands are experimenting with Vine. But to make Vine really take off, people need to share those Vine tweets… a lot. And for marketers to get what the fuss is all about we need to start watching and sharing those tweets too. So, are we?

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How to Prepare For Google’s Summer Algorithm Plans

How to Prepare For Google’s Summer Algorithm Plans | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

On Monday, May 13, 2013, Matt Cutts released a very interesting video to the Google Webmaster Help YouTube channel. The video, titled What should we expect in the next few months in terms of SEO for Google?, covered a lot of ground, including upcomingchanges to Penguin, Panda, SERP clustering, hacked sites, and Author Authority.

 
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Checklist: How To Promote a Newly Published Post (Make the Most of Each Article)

Checklist: How To Promote a Newly Published Post (Make the Most of Each Article) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You have written a brilliant blog post. You know it is high quality because of the effort you put into it, the links you provides, the sources, the wit and information. It is absolutely perfect, and you hit the publish button with a feeling of accomplishment, pride and excitement. You just can’t wait for the world to see your post, and for the comments and likes to begin rolling in.

Except they don’t.

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Content Creation - For Humans or Search Engines?

Content Creation - For Humans or Search Engines? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Change is the only constant, and it sometimes is out of our control to judge the ever-changing world of search engine optimization. The message is loud

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How to Write a Fluff-Free Mission Statement

How to Write a Fluff-Free Mission Statement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If somebody asks you to state your mission, proudly tell 'em that for which they've been wishin'!

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Ashleigh Dawley's curator insight, November 20, 2013 10:08 PM

Really enjoyed this article. I think that it brings up really important points about why mission statements often suck. If it is too long, not specific enough or even just full of really complicated words it will not have an impact on the consumer. Just because a mission statement has a lot of really fancy words and sounds good dosent mean that it is effective.

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Local Link Building: An Easy Win

Local Link Building: An Easy Win | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities.
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Ajish Kumar's curator insight, June 19, 2013 5:28 AM

Good one for link buildng

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Make Content Marketing Authentic: The Case of Customer Stories

Make Content Marketing Authentic: The Case of Customer Stories | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content - Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...

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Competing Against Multi-channel Brands and Retailers

Competing Against Multi-channel Brands and Retailers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you sell branded consumer products in your online store, your business is at a high risk because of the multi-channel strategies of manufacturers, marketplaces, and large specialty retailers.

 
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