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Link-Builders Versus Content Marketers

Link-Builders Versus Content Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective.

 

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Blue images, duck face and other secrets for getting more Instagram likes [Study]

Blue images, duck face and other secrets for getting more Instagram likes [Study] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram has solidified itself as a serious social network, fully driven by the power of images.

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Content Marketing Alone Will Fail

Content Marketing Alone Will Fail | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Jason Falls provides a cautionary tale for brand and marketers investing heavily in content marketing. The danger is that content alone is not by itself social and losing one’s social edge will hurt.

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Marilyn Moran's curator insight, November 25, 2013 9:47 PM

Always great insight by Jason Falls. Good content along with social media participation is key. 

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What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

What 'Quick Win' Metric Can You Identify & Measure For Your Prospects? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While you know meaningful change takes a long time, and requires patience, commitment, and effort, your search prospects are secretly longing for magic. Show prospects that with your help, they can improve that number quickly and dramatically.

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Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

Actionable Insights You Can Find in Google Analytics Multi-Channel Reports | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Here are some insights you can find from these five reports.

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Should Your Brand Reply to All Social Media Posts

Should Your Brand Reply to All Social Media Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Questions, remarks, compliments, insults, @mention or not: brands have a lot of decisions to make, and it's best to do this beforehand.

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Mind-Mapping Will Take Your Brainstorms to the Next Level

Mind-Mapping Will Take Your Brainstorms to the Next Level | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Mindmeister helps users plan, organize and think creatively about new ventures, issues in need of problem solving and everyday activities for free.
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11 Things You Should Know About Those Mysterious Google Barges - Search Engine Journal

When you happen to be one of the biggest companies in the world, do you think that people wouldn’t notice when you have a couple of barges floating off the coast? The company in question is Google, of course. And, in case you’re not up on current events, Google has now placed not one, but two barges on each coast of the U.S.

 

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7 Questions About Facebook's New Star Ratings System

7 Questions About Facebook's New Star Ratings System | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What is behind Facebook's new star ratings system, and how will it impact your business? Jay Baer ponders this and more on this special workout edition of The Baer Facts.

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Persona Wants to Protect Your Online Reputation

Persona Wants to Protect Your Online Reputation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
A new reputation-management tool called Persona wants to prevent your next social media gaffe.
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vandana chhabra's curator insight, November 26, 2013 6:51 AM
Persona Wants to Protect Your Online Reputation
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13 Vine Videos to Bring You Back to Your Gaming Childhood

13 Vine Videos to Bring You Back to Your Gaming Childhood | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Here are our 13 favorite Vine videos of classic arcade games from this week's 'Mashable' Vine Challenge.
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Why Should I Care About These 3 Social Media Metrics?

Why Should I Care About These 3 Social Media Metrics? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In a related post, my Community Manager, Jade, wrote about the 3 Crucial Community Manager Metrics she reports on a weekly basis.
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Blog Syndication and Guest Writers | Social Media Today

Blog Syndication and Guest Writers | Social Media Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There’s a lot to love about having your posts syndicated. More visibility. More reach. More traffic. More influence. More social sharing.

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6 Steps to Launching a Business Pinterest Page

6 Steps to Launching a Business Pinterest Page | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Confused about how Pinterest could ever work for a business? Learn the 6 most important steps to implementing and maintaining a business Pinterest page.

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Philippe Yergeau's curator insight, November 26, 2013 1:22 PM

De très bons points à considérer.

Nathalie Prinet-Houairi's curator insight, November 27, 2013 9:24 AM

Des conseils de bon sens et des best practices intéressantes

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How to Improve Your Facebook Engagement Using Controlled Experiments

How to Improve Your Facebook Engagement Using Controlled Experiments | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Find out how to carry out a simple test to discover which types of Facebook posts get the best results on your Facebook Page.

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60+ Google Hummingbird Resources by Vertical Measures

60+ Google Hummingbird Resources by Vertical Measures | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Looking for more information on the Google Hummingbird update? We've compiled over 60 resources to get you started!

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Expert SEO Bournemouth's comment, November 26, 2013 4:03 AM
Hey Kamal, some great resources on your Scoop pages - thanks
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5 Toolkits That Help Pump Up Your Content Marketing Efforts

5 Toolkits That Help Pump Up Your Content Marketing Efforts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content marketing is hard. It requires your business to take up the role of a publisher. Now, that’s not something businesses or brands are used to doing traditionally.

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6 Ways to Cultivate Better Customer Relationships

6 Ways to Cultivate Better Customer Relationships | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Mashable covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.
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Content Marketing: Predictive Analytics Capabilities

Content Marketing: Predictive Analytics Capabilities | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are some interesting companies focused on mining emerging data for predictive trends. This will clearly be a big growth area for social data.

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10+ Must-Have Tools for the Connected Professional

10+ Must-Have Tools for the Connected Professional | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
For the connected person who checks Twitter every hour and would rather give up carbs than Wi-Fi -- knowing about the latest technology is crucial.
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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.

 
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Neil Steggall's curator insight, November 24, 2013 7:10 PM

SME Advice with Bite!

No.113 BRANDING's curator insight, November 25, 2013 8:00 AM

Coca-Cola moves to image based storytelling to keep brand relevant with consumers.

4twenty2's curator insight, November 25, 2013 9:52 AM

Great to see Coca-cola moving away from the corporate web page and into a consumer led web presence.  

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Social Media ROI: 11 FREE Tools for Measuring Social Media Success

Social Media ROI: 11 FREE Tools for Measuring Social Media Success | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.

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5 Ways to Write Quality Content That is SEO Friendly

5 Ways to Write Quality Content That is SEO Friendly | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Although Google’s search engine algorithms are shrouded in mystery, they are widely accepted as a barometer for gauging the importance of your content on the internet. As a result, a cottage industry has developed that is focussed on gaming the rankings to receive favourable placement. However more often than not, “black-hat” SEO tactics do not work. What works is creating quality content that is useful to your reader. Below are five methods for writing content that will do well in search engine rankings.

 
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Jennifer Frezza 's curator insight, November 24, 2013 6:04 PM

2014 is going to be all about CONTENT!  Are you ready?

John Flagler's curator insight, November 26, 2013 3:48 PM

Simple article to digest about very basic SEO practices. We have recently made minimal changes to a clients homepage content (and a few interior pages) and found that the search engines "ate it up". In other words they loved it and the ranking results were amazing. I am sure the results are not typical as this was a very targeted campaign within a very focused geo location. But nevertheless the one rule we have found works is to develop your site and content with a passion for what you do (sell) and the search engine rankings will reflect that.

 

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Pinterest And Travel: A Match Made In Social Media Heaven

Pinterest And Travel: A Match Made In Social Media Heaven | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

According to a recent study by Expedia Media Solutions, image searchers online are context seekers, and this is where a site like Pinterest delivers and has a competitive edge over other social media.

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What I Should Show My Boss: 3 Crucial Community Manager Metrics

What I Should Show My Boss: 3 Crucial Community Manager Metrics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For all Community Managers, proving and defending the ROI of social is crucial. Not only do you want to showcase the value of your work, but you also want to make yourself look good!

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