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8 Brands Rocking Snapchat

8 Brands Rocking Snapchat | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.
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Molchester Ltd SEO's curator insight, December 9, 2013 5:48 AM

 These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.

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17 Gifts for the Techie Who Has Everything

17 Gifts for the Techie Who Has Everything | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
A look at the top tech gifts for the holiday season.
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What Makes a Well Crafted Facebook Post

What Makes a Well Crafted Facebook Post | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Most of us see quite a few posts on Facebook a day, be they messages from friends or for brands. Some Facebook posts register with us (adorable photos of kids doing hilarious things) and some just simply pass us by (your friend who just posted the 36th wedding update.) Why?

 
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10 Top Tips to Grow Your Email List

10 Top Tips to Grow Your Email List | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Many bloggers have realised that they have forgotten something. The art and science of building an email list. Here are 10 top tips to grow your email list

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Intriguing Networks's curator insight, December 8, 2013 5:45 PM

Thanks for this, always a good and carefully considered post when Jeff Bullas is involved well worth sharing.

 

On the basis that the numbers do not lie with the preoccupation with Social Nets we can all take our eyes off the importance of a good list and how many people despite apparnet protestation like to read a good digest and newsletter or conversion mail.

 

An art form as well as a science,  as said above - Now accessible to all with the likes of Mailchimp providing such excellent and relatively easy ways to test and develop for any organisation large or small.

 

Don't forget the crafting of the forms too, there are whole books on form design but I think I noticed a good post on forms too so will pass that along in due course.

Stefanie Pfahler's curator insight, December 8, 2013 6:01 PM

Excellent infographic on why you should not forget email as a channel to stay in touch with your prospects and tips on how to build such an email list.

Athena Catedral's curator insight, December 13, 2013 2:33 AM

Depending on your goals, the landing page potential can vary from long forms to short forms - but engaging content is always a must. Great inforgraphic

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Job Hunting? 200+ Openings at Yelp, Klout and More

Job Hunting? 200+ Openings at Yelp, Klout and More | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The Mashable Job Board is a hiring hub for more than 3,000 employers.
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Lori Wilk's curator insight, December 8, 2013 11:53 PM

For those of you looking for employment here's another source of job listings . I wish you a happily employed New Year.

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12 Social Media Accounts That Turned Into Books

12 Social Media Accounts That Turned Into Books | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Social media accounts have spawned dozens of book deals: Here are 12 of our favorites.
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Blogger Relationships: Best Practices When Reaching Ou

Blogger Relationships: Best Practices When Reaching Ou | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The way in which brands connect with bloggers reminds me of real life relationships and how they can go two very distinct ways.

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How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Even if you’re following Google’s quality guidelines to the letter, taking the time to optimize SEO blog posts can ensure your content gets the attention it deserves from both search engines and your prospects. Here is a super-simple, step-by-step guide to modern SEO blog posts optimization best practices:

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Google: We're Winning Against Phishing and Spam Emails

Google: We're Winning Against Phishing and Spam Emails | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google announced that the vast majority of non-spam email that Gmail users get is authenticated, and that efforts to fight phishing and spam are working.
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How to Optimize Links for Better Facebook Results

How to Optimize Links for Better Facebook Results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook constantly tweaks its News Feed Algorithm, which determines the posts users see in the news feed.

In an effort to compete as a “news discovery platform,” the newest update to the Facebook News Feed Algorithm helps deliver more relevant news to its users, especially to users on the go, accessing Facebook from their mobile device.

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Sharing Is Caring: Tips to Make Your Brand Social Media “Friendly”!

Sharing Is Caring: Tips to Make Your Brand Social Media “Friendly”! | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you make a brand  social media “friendly”? This is probably one of the most difficult tasks a brand is faced with, especially if it is B2B or has to show a very professional image. 

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How to Turn Your Next Event Into a Branding Blockbuster

How to Turn Your Next Event Into a Branding Blockbuster | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Splash lets you create communities around your events to extend the event lifespan and impact.
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Google+ Auto Awesome Turns Your Holiday Photos Into Twinkling GIFs

Google+ Auto Awesome Turns Your Holiday Photos Into Twinkling GIFs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The Auto Awesome feature on Google+ was updated to add a sparkle or snow to holiday photos shared on the platform.
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How to Drive Successful Customer Acquisition

How to Drive Successful Customer Acquisition | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Customer acquisition may be part art and part science, but there are some best practices that can set you apart from the masses.
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How to Recruit a Good Developer When You Don't Code

How to Recruit a Good Developer When You Don't Code | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
There aren't enough good developers to meet demand, so here are a few tips to help you find one.
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How to Optimize Your Marketing in Real Time

How to Optimize Your Marketing in Real Time | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Marketers must be able to analyze and evaluate a campaign while it’s running to optimize engagement and ROI.
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The 10 Most Popular Online Payment Solutions

The 10 Most Popular Online Payment Solutions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With so many online payment solutions out there, though, which ones can you trust for that all important credit card, bank transfer, or real time orders? Here are our 10 best selections.

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4 Ways to Improve Shopping Cart Conversions with Social Infrastructure

4 Ways to Improve Shopping Cart Conversions with Social Infrastructure | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In a time when consumers are bombarded with more distractions and options than ever before, marketers must go the extra mile to create a seamless and relevant user experience from first touch all the way through the conversion funnel. Here are four tips for leveraging social infrastructure to transform shopping cart abandons into conversions.

 
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Everything You Should Know About Bitcoin Mania

Everything You Should Know About Bitcoin Mania | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The People's Bank of China stated that Bitcoin is no real currency and this statement dropped the Bitcoin rate by 14%. Is Bitcoin mania over now?

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Jennifer Frezza 's curator insight, December 8, 2013 6:46 PM

Are you following Bitcoin?

Paulo Gervasio's curator insight, December 9, 2013 4:18 AM

This is a link to the bitcoin site: 

http://bitcoin.org/en/faq#is-bitcoin-legal

 

It is a currency supported by an organiztion called bitcoin.org which operates with exchanges globally in effect converting hard currency and back through these exchange based on  published rates.

 

Its a good idea but it is not regulated in anyway. The integrity of the entire system is reliant on the integrity of the Bitcoin database between the exchanges there is probably a requirement to reconcile or pay each other off periodically.

 

It has not happened but the worse case scenario is for the exchanges to shutdown one by one leaving the global users stranded with bitcoins but no way to exchange them with hard currency.

 

WHy Bitcoins and why now?

 

You need to study the history of currency and trade to understand this properly.  For years the US Dollar have been the trading currency of choice because it use to be based on Gold aka  Gold Standard http://en.wikipedia.org/wiki/Gold_standard

 

It was so strong during the time that other currencies notably the HKD would peg the exchage rate of their currency to the USD and consequently it made their currency very stable.

 

 This has ended in 1971 when Richard Nixon disassociated the USD from Gold. In effect the value of the USD has become arbitrary supposedly based on valuations within a forex market - see :

http://money.howstuffworks.com/exchange-rate.htm

 

Despite this,  a strong US economy and being the largest market / buyer in the world had made  the USD stable for decades after 1971 and has led to a practice of countries buying USD  to stabilize their exchange rate and ensuring they can pay for their imports in a practice called creating and maintaining a Forex reserve.  China in particular has a string forex reserve based on the USD.

 

However this stability of the USD (also the Euro and the Yen - the other trading currencies) ended in 2009 with the past depression and in consequence it wreaked havoc in trading - this is why bitcoin is emergent, an internet currency disassociated with the economic performance of the country that issues it.

 

China which has a huge pile of USD as forex exchange probably realizes that bitcoins serve to drive the value of the USD down. The main reason that the value of the USD has maintained its value is because of the continuing demand to use it in Forex reserve particualrly by China. A shift to bitcoin trading will drive the USD value down creating problems not only for the USA and China but to a significant number of countries with huge reserves based on the USD.

 

Not to mention that Bitcoin is really in effect just a group of programmers who managed to convince a number of businessmen globally to act as exchanges.

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Copywriting Tips | Social Media Today

Copywriting Tips | Social Media Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

About pages scare even veteran website copywriters. The thing that makes the “about” page the trickiest of them all is the confusing—contradictory, actually—subject of the page itself. You’re tempted to write about yourself or your company.

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Is Your Website a One-Hit Wonder?

Is Your Website a One-Hit Wonder? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
A look at the metric of website visitor retention, and to what extent marketers should be paying attention to frequency and recency of visitors.
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Molchester Ltd SEO's curator insight, December 7, 2013 6:26 PM

A look at the metric of website visitor retention, and to what extent marketers should be paying attention to frequency and recency of visitors.

Luc Haberkorn's curator insight, December 8, 2013 2:24 PM

segmentation, rfm, re-purchasing...

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Are You Listening? Why Social Media Monitoring Matters

Are You Listening? Why Social Media Monitoring Matters | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re not in tune with your social media following and image, it can damage your reputation, because fans won’t be able to associate your brand with what matters most: your brand voice.

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4 Ways to Attract Holiday Shoppers on Facebook

4 Ways to Attract Holiday Shoppers on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To capitalize on the holiday shopping season, start by sprucing up your Facebook page, says social media strategist Joan Barrett. “A well-crafted holiday promotion on Facebook has a lot of potential,” she says.

 

If you’re looking to attract gift-givers through your company Facebook page, Barrett offers these tips:

 

 

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10 surprising new Twitter stats to help you reach more followers

10 surprising new Twitter stats to help you reach more followers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.

In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.

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How To Use LinkedIn To Promote Your Professional Service

How To Use LinkedIn To Promote Your Professional Service | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

No matter the industry you're in, if your livelihood and business revolve around selling professional services, LinkedIn is the network of your dreams. And no, it isn't just a resume placeholder, nor is it a place only for recruiters.

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Information Age Technology LLC's curator insight, December 7, 2013 1:40 PM

Great article about utilizing LinkedIn to promote your professional services to other businesses.

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