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How to Track the Online ROI of Offline Advertising

How to Track the Online ROI of Offline Advertising | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tracking the success of offline marketing campaigns can be far more difficult than online campaigns, but it's equally important. Here are a few simple steps you can take to put that tracking in place.

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How to Improve Your Facebook Marketing Using Facebook Insights

How to Improve Your Facebook Marketing Using Facebook Insights | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover how to improve your Facebook marketing with Facebook Insights statistics. Learn how in six easy steps.

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16 Creative Uses of Instagram Video

16 Creative Uses of Instagram Video | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Instagram's video content has stepped up its creative game. Check out some of the most unique videos the app has to offer.
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Copywriting Inspiration: 10 Places You Never Thought to Look

Copywriting Inspiration: 10 Places You Never Thought to Look | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Get the copywriting inspiration you've always been looking in these 10 unlikely places.

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Google Glass Prescription Lenses Coming in January

Google Glass Prescription Lenses Coming in January | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
A New York-based eyewear company has announced plans to offer specially fitted prescription lenses to accommodate wearers of Google Glass.
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How to Increase your SEO with Google Plus

How to Increase your SEO with Google Plus | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google Plus is more than just a social media site. It can be a tool to boost rankings on search engines. Here we show you how to increase your SEO with Google+

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José Manuel Gilpérez's curator insight, November 12, 2013 1:22 PM

Do not believe you are going to find some secrets about how to use Google Plus to help search rankings, but at least have a summary of the basic benefits of using Google+. 

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A Blog Post to Help You Write Blog Posts [+5 Free Blogging Templates]

A Blog Post to Help You Write Blog Posts [+5 Free Blogging Templates] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to write a blog post easily with five free blog post templates.

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How Even Industry Novices Can Create High-Quality Content

How Even Industry Novices Can Create High-Quality Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to approach learning about a new industry so you can create high quality content as an inbound marketer.

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The Most Effective Approach to Marketin

The Most Effective Approach to Marketin | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The most effective approach to marketing isn’t advertising, or PR, or SEO, content marketing, inbound marketing, influencer marketing, email marketing, social media marketing or any (blank) marketing.

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The Beginner's Guide to SoundCloud

The Beginner's Guide to SoundCloud | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Get started with audio-streaming service SoundCloud with our beginner's guide.
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Incorporating Reviews Into Your Social Media Strategy

Incorporating Reviews Into Your Social Media Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind.

 
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Stefanie Pfahler's curator insight, November 10, 2013 6:06 AM

interesting article by Michael Cohn on the selling power of reviews and how to use them in Social Media: "Reviews and ratings are a critical part of your business’s success because they have credibility that is independent of you. You don’t have control over what other people are saying about your offerings. If they say positive things, it is because they want to. They don’t need any other incentive to do so."

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Did YouTube Just Kill Its Comments — or Save Them?

Did YouTube Just Kill Its Comments — or Save Them? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Comments on YouTube, filled as they were with more than their fair share of offense and inanity, were hardly the most beloved part of the Internet. So we cheered a few weeks back when the Google-owned video site announced a major change to its comments system. The aim was to bring more popular and engaging comments to the top, alongside comments from people you actually know.

But as the new system rolled out for most users this week, it became clear that there were a number of trade-offs. You can't reply to old comments, even ones made just hours before the new system kicked in. You also have to sign up for a Google+ account (just as you do for Gmail).

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Stefanie Pfahler's curator insight, November 10, 2013 6:14 AM

Mashable on the pros and cons of YouTube's new comment system and policy.

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Affiliate Marketing Best Practices: Interview With Paul Schroader - Search Engine Journal

Affiliate Marketing Best Practices: Interview With Paul Schroader - Search Engine Journal | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In an interview conducted at Pubcon 2013 in Las Vegas, Paul Schroader of PS Web Solutions leads a discussion on affiliate marketing best practices.

Are you an affiliate marketer looking to up your game? Then this is an interview you’re going to want to see. If you’re an advertiser looking to attract more affiliates to sell your products there is a lot to learn from Paul’s advice in this video.

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How To Sell Out An Event With Facebook Ads

How To Sell Out An Event With Facebook Ads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Selling out a major conference while increasing ticket prices is no easy challenge. But, Facebook advertising can significantly help accomplish this goal.
 
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What Charmin Teaches Us About Engagement

What Charmin Teaches Us About Engagement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Charmin is a perfect example of a brand that focuses on engagement, not sales, on social channels. By doing so, they prove that engagement can pay off.

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New Pinterest, Instagram Advertising Options: 4 Tips for Brands

New Pinterest, Instagram Advertising Options: 4 Tips for Brands | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Here's how advertisers can reach consumers for the first time on these highly trafficked platforms.

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32 Responsive Email Templates for Your Small Business

32 Responsive Email Templates for Your Small Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Businesses need to design their emails and newsletters for all devices. These responsive email templates can help.
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5 Ways To Boost Productivity With Your Tablet

5 Ways To Boost Productivity With Your Tablet | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Tablets are more than just mindless entertainment devices -- they can actually help you stay productive. Take a look at our five recommendations.
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Sales Qualification Improves Close Rates [New Data]

Sales Qualification Improves Close Rates [New Data] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn just how important sales qualification is when it comes to close rates.

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'Tis the Season: 7 Steps to Prepare Your Holiday Marketing Campaign

'Tis the Season: 7 Steps to Prepare Your Holiday Marketing Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ready your holiday marketing campaign by focusing on these seven different areas.

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How to Create Marketing Offers That Don't Fall Flat

How to Create Marketing Offers That Don't Fall Flat | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn the difference between good and bad marketing offers, and the best practices for creating great offers for your business.

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Google Glass News: New Design, Accessory Store, Invitations, and Driving Tickets

Google Glass News: New Design, Accessory Store, Invitations, and Driving Tickets | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Can we go a single day without some sort of Google Glass update? I guess we can’t, especially when there’s been some major developments regarding the controversial product. So, let’s get right into it. Here are three essential news-bites that you should know about regarding Google Glass.
 
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5 Ways to Ditch the Press Release and Actually Reach Your Audienc

5 Ways to Ditch the Press Release and Actually Reach Your Audienc | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Press releases are overused by many organizations and fail to actually reach customers. This post looks how organizations can ditch the press release and use other tactics including media pitching, video and social media updates instead.

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Google Quietly Intros New Google+ Share & +1 Buttons

Google Quietly Intros New Google+ Share & +1 Buttons | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Look right above this sentence. Have you noticed the new Google +1 button? If not, you’re probably not alone.

Unlike Facebook’s new “Like” button announcement earlier this week, Google hasn’t said much yet about its new buttons.

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Stefanie Pfahler's curator insight, November 10, 2013 6:12 AM

After Facebook's relaunch of it's like and share buttons this week, now also Google has introduced newly designed buttons, however  not quite with the same  tamtam, almost silently. Maybe they don't want to be considered as a copycat?

Kimberly Castleberry's curator insight, November 12, 2013 5:37 AM

Facebook isn't the only site that got new social share buttons this week. Check out the changes for the Google+ share buttons! Thankfully, no code change is required to make them work.

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What Is Social Prospecting? [In Under 100 Words]

What Is Social Prospecting? [In Under 100 Words] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover why you should incorporate social prospecting as part of your inbound marketing strategy.

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