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Amazing Correlation Between Google +1s and Higher Search Rankings

Amazing Correlation Between Google +1s and Higher Search Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.

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Andrew Earnshaw's curator insight, August 22, 2013 2:19 AM

This was then denied by Google. You decide.

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Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?

Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Retail brands that publish a small number of highly effective Facebook posts can generate nearly as much engagement volume as brands that rely on a quantity-driven approach, according to a recent report by Expion.

 

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How Tiffany & Co. uses Facebook, Twitter, Pinterest and Google+

How Tiffany & Co. uses Facebook, Twitter, Pinterest and Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Last week we reported that Tiffany managed to achieve the highest engagement score on Facebook among the top retailers in the US.

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How Do You Measure Content Marketing? [Infographic]

How Do You Measure Content Marketing? [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.


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Patricia Goodman's curator insight, August 20, 2013 12:33 PM

Good infographic explanation.

Andrew Earnshaw's curator insight, August 22, 2013 2:22 AM

Content is King, right? Marketers need to be measurable, right? So read this. Right !

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What Is CRM? [FAQs]

What Is CRM? [FAQs] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Heard the term CRM tossed around but have no clue what it means? Don't worry -- we've got you covered.

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Patricia Goodman's curator insight, August 20, 2013 12:26 PM

Good definition of CRM.

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5 Must-Have Tools for a Killer Presentation

5 Must-Have Tools for a Killer Presentation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
For when you need a little more than static words on a screen for your presentation, we present to you five sweet digital alternatives to PowerPoint.
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Göran Svensson's curator insight, August 19, 2013 6:29 PM

This could be useful alternatives when we are going to the marketing campaign of our crowdfunding project.

Randy Bauer's curator insight, August 22, 2013 10:08 AM

Haiku Deck is an eye-opener for creating presentations that are short, consise with great text/image options. 

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What Brands Can Learn From charity: water's Digital Strategy

What Brands Can Learn From charity: water's Digital Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
From providing a great customer experience to constantly innovating, it's safe to say brands can learn a few tricks to inspire their own customer bases.
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What's the Best Way to Communicate With Your Users?

What's the Best Way to Communicate With Your Users? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The number of channels you can use to communicate with users continues to rise.
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A noisy newcomer: SoundCloud now embeds in Google Plus

A noisy newcomer: SoundCloud now embeds in Google Plus | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google+ continues to enrich its offering with embedded SoundCloud widgets now enabled. Here at Econsultancy, and across the web, many predict that G+ will gradually become more and more prominent.

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What Is User-Generated Video?

What Is User-Generated Video? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Last year, 40% of Generation Y (which is estimated to be the largest consumer group in US history) admitted that user-generated videos impacted their decision to purchase a car.

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Roslyn Baker's curator insight, August 19, 2013 9:37 PM

Users love watching what other people make of their devices.

 

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Update: Facebook Testing Option To Auto-Fill Billing Info For Mobile E-Commerce Payments | TechCrunch

Update: Facebook Testing Option To Auto-Fill Billing Info For Mobile E-Commerce Payments | TechCrunch | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

[Update: Facebook's new payments test isn't a PayPal competitor, it's a companion that fills in your billing info automatically.

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For Emails, Name Recognition Drives Opens

For Emails, Name Recognition Drives Opens | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Among US internet users, seeing a recognizable name in an email subject line has a strong influence on whether that email will be opened. But it seems that emails have thus far had a small impact on driving purchases among mobile device users.

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An Email Marketing Conundrum: Permission vs. Forgiveness

An Email Marketing Conundrum: Permission vs. Forgiveness | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this article you'll learn...

How to email your list for the first time without ruining your reputationThe importance of the "permission pass" campaign and elements of a successful onePitfalls and how to avoid them
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Stop Wasting Money on Unoptimized Advertising

Stop Wasting Money on Unoptimized Advertising | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook advertising, post boosting, PPC, and even print advertising. How are you deciding where and when to do these? That post your just “boosted”, how did you decide who is going to see it?

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The Audience is the Article: A Changing Balance of Power in Publishing

The Audience is the Article: A Changing Balance of Power in Publishing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract and engage an audience. The medium they choose to publish in defines their message.

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4 Simple Ways to Make More Sales From Pinterest

4 Simple Ways to Make More Sales From Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You’re pinning and repinning but you’re still not going from pin to purchase. Here are 4 ideas to help your Pinterest strategy start closing sales today

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The Changing Face of Facebook – Implications for Brands

The Changing Face of Facebook – Implications for Brands | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook is undoubtedly a top social media platform. For years now, it has been an indispensable part of any brand’s digital marketing strategy. What’s your take on these manifestations of Facebook’s increasing power in the social world?

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In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake

In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

During the Interest stage of your buying cycle, people are beginning to recognize a need for your product or service. They're aware of a problem or opportunity and the potential for a solution.

Now aware of an issue, they're are willing to spend a little more time. Thus, your content can be a little longer.

At this stage, you start building relationships with people. The need for emotional content is still high, but the need for logical content starts to build. You want content that engages rather than sells. In storytelling language, this is where you're starting to build the story of who you are—fleshing out your personality and your values.

 

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What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy

What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Gain new insight into Google's "in-depth" articles, how they work, and how you might adjust your content strategy.
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The 10 Most Engaged Brands on Facebook

The 10 Most Engaged Brands on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Coca-Cola is the most talked about brand on Facebook as of Monday, boasting more than 1 million people engaging according to its fan page.
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Four examples of brands rocking Instagram video

Four examples of brands rocking Instagram video | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram, the Facebook-owned photo sharing site, announced the ability to upload video in June.

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5 Cool Apps to Save You from Social Media Overload

5 Cool Apps to Save You from Social Media Overload | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you need a break from social media overload? Have trouble keeping up? Here are 5 apps to save time and to stay connected with what matters.

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Bob Finch's curator insight, August 19, 2013 3:26 PM

Jeff should have included @feedly

Andrew Earnshaw's curator insight, August 20, 2013 2:07 AM

If you are like me, you just don't have the time to do everything; so you need to do the most important things and you need to do them efficiently, but of course, also effectively.

Plus, for many of us 'old school' marketers weened on a radio and magazine ads, with direct mail and conferences in the mix, we need to keep up with the young 'ens.

Apps that automate functions, so I don't forget to do something or they do four things at once, or they filter all the noise from too many emails and tweets really help my day.

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10 Backlinking Strategies that Still Work After Google Panda

10 Backlinking Strategies that Still Work After Google Panda | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A list of ten back-linking strategies that will keep you safe from Panda’s wrath.

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New Patent Hints at 'Pay-Per-Gaze' Advertising for Google Glass

New Patent Hints at 'Pay-Per-Gaze' Advertising for Google Glass | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google has been granted a patent which could potentially allow the company to use Google Glass in charging advertisers on a pay-per-view basis.
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