As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
Social network expected to soon buy extensive ad-serving technology from Microsoft in bid to deliver socially powered ads and reach further into the display ad business. Read this article by Jennifer Van Grove on CNET News.
Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to setFacebook marketing goals and described both the safe approach as well as some of the moreaggressive approaches to these goals. Now it’s time to bring it home (in hopefully less than 1000 words) with a couple more aggressive Facebook goals that you can set for your marketing.
If you are responsible for the social presence of a small organization, don’t have many social accounts and not many social messages then social media marketing is simple. At SCALE, however, the picture is quite different.
An ecommerce merchant frequently wears many hats -- entrepreneur, marketer, and content creator, to name a few. Fortunately there are free online guides to help with every task.
Here is a list of online guides to assist merchants with their many needs. There are style guides to help with content and design, search engine optimization guides, email marketing guides, social media guides, technical web platform guides, and a guide to help with video content. All of these guides are free.
To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR.
Today, we’re excited to announce the release of Social Authority, our metric of Twitter users’ influence. There are plenty of vanity metrics out there, but Social Authority offers something compellingly different!
Marketing Strategy - Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries.
We’ve taken a look at the safe approach to setting Facebook goals. Now, it’s time to discuss letting the tiger out. Let’s sharpen our claws, stretch our muscles, and prepare for battle. Getting aggressive on Facebook is about going to social media war.
I always get a little blown away any time I meet a social media “guru” or “specialist” who isn’t using Empire Avenue. Granted, I wasn’t impressed the first time I gave it a shot in 2011, but since rejoining the site in May of 2012 I’ve learned that it may be the most invaluable tool in the world of social media promotions.