Social Media, SEO, Mobile, Digital Marketing
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Understanding the moving target of Facebook reach

Understanding the moving target of Facebook reach | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

New data suggests that the harder we work, the fewer people may be actually seeing our brand's Facebook posts. Let's make some sense of this trend.

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31 Must-Read Social Media Marketing Articles

31 Must-Read Social Media Marketing Articles | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
See which social media marketing articles our writers found most valuable and helpful.
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16 People Made Famous by the Internet in 2013

16 People Made Famous by the Internet in 2013 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
While Miley Cyrus lapped up fame from highly-televised performances this year, others were making a name for themselves on the Internet.
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Are You Marketing For A Mobile World?

Are You Marketing For A Mobile World? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

30% of web traffic came from mobile devices in February 2013! Yet, 39% of businesses have no strategy in place for mobile optimisation. Do you have one?

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4 Ways to Simplify Your Blog Posts, and Why You Should

4 Ways to Simplify Your Blog Posts, and Why You Should | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Think for a moment about some of the blogs you visit most often. How many of those do you visit primarily because you enjoy the writer’s style and way with words? How many of them do you frequent because they have good, easy-to-digest information?

 

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SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities.

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Five New Year’s Resolutions Every Leader Should Make

Five New Year’s Resolutions Every Leader Should Make | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Leaders must leverage and develop diverse talent in 2014.

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Eric Schmidt's Big Predictions for 2014

Eric Schmidt's Big Predictions for 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The key trend, according to the Google executive chairman, boils down to one word: mobile.
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Marketers Learn to Play by Facebook's Changing Rules

Marketers Learn to Play by Facebook's Changing Rules | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Facebook relies on two distinct sets of consumers -- advertisers and users -- and it has to please both of them.
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Study: 1/3 of Women in U.S. Use Pinterest

Study: 1/3 of Women in U.S. Use Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Pinterest's popularity in the U.S. has surged in the last year, particularly among women, according to a new study.
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Things We Online Marketers Could All Improve Upon in 2014

Things We Online Marketers Could All Improve Upon in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Online marketers have a lot to learn in 2014, but what about all of the old things? Is there anything that could use improvement? Read a few ideas here.

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4 Predictions for Call Tracking in 2014

4 Predictions for Call Tracking in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Since call tracking is such an integral part of the SEM world, and since 2013 was such a watershed year in the call tracking industry, many marketers wonder what’s going to happen in 2014.

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3 Cornerstones For Using Facebook Ads To Generate Ecommerce Sales

3 Cornerstones For Using Facebook Ads To Generate Ecommerce Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook Ads are great for contest promotion and lead generation, but are they worth the investment for ecommerce?
Let’s find out.
This article will discuss optimizing your Facebook Ad for sales on your ecommerce site.

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2014 Marketing Measurement Predictions

2014 Marketing Measurement Predictions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The world of marketing measurement is changing. Follow these tips to get ready.

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30+ Resources and Tools for Google Penalty Recovery

30+ Resources and Tools for Google Penalty Recovery | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you been hit by a Google penalty and need some help to recover? Here are numerous tools and resources to help you regain traffic and rankings.

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7 Huge Tech Trends to Expect in 2014

7 Huge Tech Trends to Expect in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Major innovations were few and far between in 2013. But 2014 promises a whole new world in tech. Here are 7 predictions.
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Help! 7 Ways to Come Up with an Idea for your Next Blog Post

Help! 7 Ways to Come Up with an Idea for your Next Blog Post | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Although marketing content comes in a number of different shapes and sizes, blog posts are still considered to be one of the most effective ways to establish thought leadership in an industry and connect with relevant leads. Yet, to secure repeat visits from readers, marketers face the dilemma of having to come up with engaging ideas, and writing high-quality, helpful posts on a near daily basis. Here are a few guidelines to help overcome this challenge, streamline your thinking process, and ensure that posts are fresh and on point with the latest industry news.

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Top 10 SEO New Year's Resolutions for a Successful 2014

Top 10 SEO New Year's Resolutions for a Successful 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO strategies tactics. Here are the top 10 SEO resolutions for your 2014 success!

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5 Steps to Improving the Customer Experience with Big Data - Brian Solis

5 Steps to Improving the Customer Experience with Big Data - Brian Solis | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Technology advancements are making it easier for people to constantly, effortlessly and sometimes unknowingly generate massive amounts of data every second. Lurking in the sprawling data pipelines of global corporations are complex tangles of information that have the potential to become your company’s most profitable resource. The opportunity has never been greater for savvy marketers and data analysts to team up and untangle the “data hairball,” gain insights into behavior, anticipate trends and make their customers’ experiences more relevant and timely.

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How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic

How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you familiar with Google Not Provided, when Google isn’t showing the majority of the keywords that are driving your organic traffic?

Through three simple reports within your Google Analytics interface, you can monitor your rankings and increase your traffic.

 

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Sabina Piacenti's curator insight, December 31, 2013 4:04 AM

Google Ad KWs not provided: qualche interessante suggerimento.

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A Beginner's Guide to Small Budget Local Clients

A Beginner's Guide to Small Budget Local Clients | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you maximize value for a local client with a small budget?

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These 5 Brands Are Nailing It On Pinterest

These 5 Brands Are Nailing It On Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important to not overlook this image sharing social network.
There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest.

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Sabina Piacenti's curator insight, December 31, 2013 3:59 AM

Pinterest: assolutamente fantastico per alcune categorie merceologiche. Nel Turismo andrebbe meglio sfruttato...

Amanda Groover's curator insight, December 31, 2013 1:09 PM

Pinterest is overcoming the image of being simply on online recipe book into becoming a visual marketing gold mine.  Look how these brands have taken advantage of what this hidden gem of the social media world has to offer!

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4 WordPress Plugins To Optimize Your Blog For Pinterest

4 WordPress Plugins To Optimize Your Blog For Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Blog owners should seriously consider driving more website traffic with Pinterest as Pinterest is known for its ability to drive visitors.

It drives more traffic than Reddit, Youtube, Linkedin, Google+ and MySpace. If your blog runs on WordPress, optimizing it for Pinterest should be extremely easy as there are several plugins that can help you with this. 

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Fatima's curator insight, December 31, 2013 9:19 AM

Pinterest, wordpress, plugins,

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How to Turn Your LinkedIn Profile into a Career Video

How to Turn Your LinkedIn Profile into a Career Video | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A new tool, Resu-ME, transforms your LinkedIn profile into a compelling career video complete with a voice-over and a handy infographic – in just a few clicks. You then get a unique URL to share on social networks.

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