“Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the most reliable and effective tactics available to digital marketers.
New research from Wildfire reveals that close to half (45 percent) of companies with $1 billion or more of revenue have 50+ social employees, and two-thirds (65.5 percent) of these firms use a combination of outside agencies and in-house staff for social initiatives, compared to about half of all companies.
Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower. In addition, we’re officially in a multi-screen world, where users could start their journey on mobile devices and complete an action on more user-friendly devices, such as desktops, laptops, and tablets; therefore the last click receives full attribution for the conversion as the user is lost.
Instagram has gone from a selfie platform to a storytelling platform overnight. It's quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world.
Researching the right keywords, expressions, tags and hashtags is more essential than ever. The case for keywords is pretty much won. But many marketers still overlook the importance of researching tags and hashtags.
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.
While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al. Yet, what those pundits don’t provide is the “how to” shape your role and opportunity in this evolving landscape of consumerism. There’s an old saw, “technology changes, people don’t.” The tsunami of social, mobile, real-time, technology is disrupting everything; this means that for success one must make the change of how one influences. What changes is how people influence, are influenced, along with how, when and where they make decisions.
Last year, we were debating the effectiveness of frequent and consistent publishing. One side felt that quality would suffer if bloggers had to publish at a machine gun pace. The other side scoffed at the notion that infrequent, devil-may-care publishing could build a quality audience.
Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn't well understood. We know that it is the "magic" behind Panda and Penguin, but how does it work? Why didn't they use it earlier? What does it have to do with the periodic "data refreshes" we see for both of these algorithms?
Everyone is constantly concerned about things such as search engine optimization (SEO) and making sure that the most effective backlinks are being used, and that they function properly and lead back to the right place.
WordPress has revolutionized the way bloggers and businesses create websites, publish content, and build a cohesive online presence. Because this platform makes it so much faster, easier, and cheaper to put up a website, there are a lot more blogs and websites for you to compete with these days. That’s why it’s vital for you to optimize your site as much as possible, so you can increase conversion rates and boost traffic.
Use these tools and resources to optimize your WordPress website for more conversions and traffic so you can leave the competition in the dust.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.