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Google Authorship 101

Google Authorship 101 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you work in online marketing or SEO, good luck going a week without hearing or reading the phrase “Google Authorship.” If you use the internet at all, good luck avoiding it in your Google searches. 

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Advertising Loses More Jobs Than Any Other Industry

Advertising Loses More Jobs Than Any Other Industry | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Read about the rampant job losses in the advertising industry, and the shift it reflects in consumer behavior.

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How Google Authorship Will Impact Search and Content Marketing

How Google Authorship Will Impact Search and Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google authorship is seen as a way for authors to verify content they’ve created and become authorities. This will impact search and content marketing.

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9Dotstrategies's curator insight, September 4, 2013 11:39 PM
Google Authorship Impact on Search and Content Marketing
Ron Sela's curator insight, September 7, 2013 3:35 PM

How Google Authorship Will Impact Search and Content Marketing

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SEO in the Personalization Age

SEO in the Personalization Age | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.

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11 Places to Find Awesome Content Marketing Ideas

11 Places to Find Awesome Content Marketing Ideas | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone. It can be very difficult to come up with new ideas for content several times a week. What if there was an easier way? This article will introduce you to some methods of generating awesome content marketing ideas for your site. Using these techniques regularly will help you come up with content ideas for years to come.

 
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What does it take to start a blog these days?

What does it take to start a blog these days? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?

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How to use digital word of mouth to boost sales

How to use digital word of mouth to boost sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

 Discover three ways to capitalise on digital word of mouth.

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Five examples of QR code campaigns that actually worked

Five examples of QR code campaigns that actually worked | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

QR codes often get slated for being ugly and unpopular with consumers, but they still frequently crop up on ads and billboards so marketers must still see some potential in these little pixelated squares.

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How Businesses Can Utilize Geo-Targeting To Drive Sales

How Businesses Can Utilize Geo-Targeting To Drive Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Geo-targeting is the allowing of content, usually marketing or advertising related, to reach potential customers based upon IP address, which is geographically unique information usually based on search query results.

 
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Level343's curator insight, September 3, 2013 11:38 AM

These are just some basic ideas for using geo-targeting to help facilitate and increase sales for your business.  As the popularity of geo-targeting rises, the technology and sophistication of geo-targeting will rise too, creating even more new and innovative ways to reach customers. Put geo-targeting in your advertising and marketing mix to reach prospective customers; mobile and online is trending as the way to reach an ever growing and evolving customer base.

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The Truth About How Social Media Has Impacted Employees

The Truth About How Social Media Has Impacted Employees | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Few managers and employees view social media skills as being important to their jobs and when it comes to promoting.

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50 One Sentence Tips for Bloggers

50 One Sentence Tips for Bloggers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The blogosphere is stuffed with tips for bloggers, but if you don’t have time to sift through 100,0000 articles, Here are 50 quick-hitting blogging tips.

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Google's Ad Campaign for Moto X Touts Customization

Google's Ad Campaign for Moto X Touts Customization | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When Google introduced its first ads for the Moto X at the beginning of the month, we were told they were not part of the "real" Moto X ad campaign that was coming later.

 
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How to Earn Links with Google’s New Business Photos

How to Earn Links with Google’s New Business Photos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How to use Google's Business Photos to earn links as part of your SEO strategy.

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Why Local Businesses Don't Need Big Budgets for Their Content Marketing

Why Local Businesses Don't Need Big Budgets for Their Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Time and again we hear the same old argument that we shouldn't be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself.

If you run a local business and have a relatively small budget for your online marketing, is spending that money on a flashy infographic going to be the best use of your resources? More often than not, it isn't.

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Where do you Decide to Post Which Kind of Content?

Where do you Decide to Post Which Kind of Content? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

One question I receive quite often is this: “You create a lot of content. How do you know where to put each piece of content and why?”

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How to Pick Up More Longtail Traffic When Targeting Head Terms

How to Pick Up More Longtail Traffic When Targeting Head Terms | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

SEO is evolving at a faster rate than ever before. As many agencies, industry figureheads and blogs are more than happy to point out “SEO is not just SEO anymore”.

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Flashleap's curator insight, September 3, 2013 10:32 PM

A quick overall view on generating longtail keywords. Remember that good and useful content will always be the King.

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Brand Recommendations and Marketing Strategy

Brand Recommendations and Marketing Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What types of brand recommendations carry the most weight with consumers?

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Seasonal Link Building in 6 Steps

Seasonal Link Building in 6 Steps | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared to get ultra-organized early on. Here's how to capitalize on everything from annual events to major holidays.

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Facebook News Feed Updates, How Marketers Should Respond to Story Bump

Facebook News Feed Updates, How Marketers Should Respond to Story Bump | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook Story Bump: here's how this new feature helps your best updates stay at the top of Facebook news feed and tips to get more engagement.

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Put Your Inbound Knowledge to the Test With the Marketing Trivia Game

Learn how to spruce up your marketing knowledge with a brand-new game called Marketing Trivia!

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5 Marketing Tips for Your Career

5 Marketing Tips for Your Career | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Everyone in today’s job market needs to have marketing skills. We all have personal brands and have to constantly position ourselves to get the type of work we want, whether that be as an employee or business owner. These days, if you don’t have a strong web presence and you’re not getting your name out there, no one will do it for you and you will miss opportunities. Here are some tips on how to stand out, get recognized for your abilities and build a strong career that you will be proud of.

 
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Who Uses Social Networks: Age, Race, and Income Breakdown

Who Uses Social Networks: Age, Race, and Income Breakdown | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew Research Center's Internet and American Life Project.

 



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How to Use Google Trends for SEO

How to Use Google Trends for SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here's a guide on using this information for SEO.

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Level343's curator insight, September 3, 2013 11:39 AM

Working with Google Trends

 

When performing a search on Google Trends, you have the option to set four variables or parameters (default shown in bold):

 

Web Search – Image search – News Search – Product Search – YouTube Search

 

Worldwide – Option to choose a specific Country

 

2004-Present – Past 7 Days – 30 Days – 90 Days – 12 Months- Choose a Year

 

All Categories – Arts & Entertainment – Autos & Vehicles – Beauty & fitness – Books & literature – Business & industrial – Computers & electronics – Finance – Food & drink – Games

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How to Best Use Design in Your Marketing

How to Best Use Design in Your Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you best use design in your marketing materials and campaigns? In this article, you're going to be introduced to best practices of design in marketing.

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Planning for Success: Three Essential Consulting Project Plans

Planning for Success: Three Essential Consulting Project Plans | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

From spending time answering a client's questions to accepting additional out-of-scope tasks, consultants are presented with a great many opportunities to derail their projects.

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