Social Media, SEO...
Follow
Find
40.9K views | +16 today
Social Media, SEO, Mobile, Digital Marketing
Your new post is loading...
Your new post is loading...
Scooped by Kamal Bennani
Scoop.it!

The Biggest, Yet Never Mentioned, Benefit of Content Marketing

The Biggest, Yet Never Mentioned, Benefit of Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Barry Feldman interviews some of the top content marketers to find out why content marketing works and what it means for your marketing business model.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Local SEO: 9 Free Tools

Local SEO: 9 Free Tools | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Local search engine optimization is critical for small businesses that are looking to attract walk-in customers. From being found on apps made for mobile devices, to showing up when a user is at home doing product research, local search generates web traffic, and customers.

Here are nine free tools that you can utilize today to enhance your local web marketing.

more...
Tom Melton's curator insight, July 17, 2013 10:37 AM

Here are tools that may help, but the paid options are better.

Scooped by Kamal Bennani
Scoop.it!

How Kellogg's uses Facebook, Twitter, Pinterest and Google+

How Kellogg's uses Facebook, Twitter, Pinterest and Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on weekends.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

To Be Authentic, Look Beyond Yourself

To Be Authentic, Look Beyond Yourself | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Authenticity requires comfortably connecting with others.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

6 Small-business Personalization Strategies

6 Small-business Personalization Strategies | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A personalized shopping experience can increase conversions. There are many sophisticated personalization platforms that help with this. But there are also simple, inexpensive personalization strategies that most any merchant can use.

This article profiles six examples of effective personalization strategies that small businesses have implemented.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss

B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Marketing Strategy - The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Is your Content Boring? 8 Types of Content Every Business Should Consider Publishing

Is your Content Boring? 8 Types of Content Every Business Should Consider Publishing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? So is your content boring? Here are 8 types of content that you shoul;d consider publishing to engage your prospects and customers.
more...
Athena Catedral's curator insight, April 24, 2013 5:53 AM

If you're going to write something, might as well make it good. Let's not waste each others time by populating the world with mediocre material.

Scooped by Kamal Bennani
Scoop.it!

What Does a Content Career in Marketing Look Like?

What Does a Content Career in Marketing Look Like? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Learn what career paths and opportunities exist for those looking to grow a career in both content, and inbound marketing.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

The 7 Step, No Fail Formula for Finding and Placing Guest Posts

The 7 Step, No Fail Formula for Finding and Placing Guest Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Within the context of Google’s constantly changing algorithm updates, it’s critical to keep finding new ways to build links, develop good content, and show
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Foursquare Packs More Information Into Redesigned Business Profile Pages

Foursquare Packs More Information Into Redesigned Business Profile Pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
On the same day that Facebook introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its business profile pages (on the PC). The new design is intended to provide more information at a glance.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How to Segment Your Target Market on Social Networks

How to Segment Your Target Market on Social Networks | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Using social-powered tools found in platforms such as Google+, Facebook and LinkedIn allows you to meet your customers and prospects where they spend their time online.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How to Get Over the One Hurdle Keeping You From Creating Awesome Content

How to Get Over the One Hurdle Keeping You From Creating Awesome Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming content, then keep tuning and refining those ideas.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Content marketing: It's not all about the campaign

Content marketing: It's not all about the campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
While it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How Google Understands You by Vertical Measures

How Google Understands You by Vertical Measures | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
An infographic on the inner mechanics of how the Google search engine works and the process by which your website gets indexed.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Are you getting personal with your customers?

Are you getting personal with your customers? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Content is king. This phrase might have been around a long time, but it’s still applicable to marketing. Of course, nowadays it’s only truly valid if the content is personalised.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Create a Memorable Experience & Focus on Your Customers

Create a Memorable Experience & Focus on Your Customers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Like many of you, I work in a heavily saturated industry with a lot of competitors. It's gotten to a point where everyone pretty much sells the same thing. It's like bottled water. All we're really competing on is price and brand.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Selling to Cyborgs: Marketing in the Age of Google Glass

Selling to Cyborgs: Marketing in the Age of Google Glass | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
As consumers become more and more cyborg-like, how are we going to sell to them?
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]

10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Check out the most interesting findings from the 2013 State of Inbound Marketing Report.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

SEO Ranking Tools: Traffic Rank, PageRank and mozRank Explained

SEO Ranking Tools: Traffic Rank, PageRank and mozRank Explained | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Just when you think you've got SEO down, Google keeps you on your toes. Look what Google Penguin tossed into the mix in just one year. SEO is a strategic
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Dusting The Website For Spring: Optimization and SEO Cleaning

Dusting The Website For Spring: Optimization and SEO Cleaning | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Spring is here, so why not put some spring cleaning actions through on your website? With that said, I'm going to get straight to the action items. Below is a list of many things you can look for on your site to adjust, add or remove.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Facebook Introduces New Mobile Pages Layout

Facebook Introduces New Mobile Pages Layout | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Today, Facebook is introducing a new mobile Pages layout. Page owners don’t need to do anything; all existing Pages will automatically be converted to the new format. It goes live on iOS and the mobile Web immediately.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Dynamic Content | The Future of the Web is Here

Dynamic Content | The Future of the Web is Here | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Dynamic content is the future of website development and content creation. Tips for leveraging it’s benefits and mitigating risks.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

5 Ways to Use Pinterest to Build Links & Blogger Relationships

5 Ways to Use Pinterest to Build Links & Blogger Relationships | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Have you ever wondered how you can branch out your link building to social media? Here are four tactics you can use to find potential websites to get in contact with.
more...
No comment yet.