Local search engine optimization is critical for small businesses that are looking to attract walk-in customers. From being found on apps made for mobile devices, to showing up when a user is at home doing product research, local search generates web traffic, and customers.
Here are nine free tools that you can utilize today to enhance your local web marketing.
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on weekends.
A personalized shopping experience can increase conversions. There are many sophisticated personalization platforms that help with this. But there are also simple, inexpensive personalization strategies that most any merchant can use.
This article profiles six examples of effective personalization strategies that small businesses have implemented.
Marketing Strategy - The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? So is your content boring? Here are 8 types of content that you shoul;d consider publishing to engage your prospects and customers.
On the same day that Facebook introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its business profile pages (on the PC). The new design is intended to provide more information at a glance.
How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming content, then keep tuning and refining those ideas.
While it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance.
Like many of you, I work in a heavily saturated industry with a lot of competitors. It's gotten to a point where everyone pretty much sells the same thing. It's like bottled water. All we're really competing on is price and brand.
Spring is here, so why not put some spring cleaning actions through on your website? With that said, I'm going to get straight to the action items. Below is a list of many things you can look for on your site to adjust, add or remove.
Today, Facebook is introducing a new mobile Pages layout. Page owners don’t need to do anything; all existing Pages will automatically be converted to the new format. It goes live on iOS and the mobile Web immediately.