Social Media, SEO, Mobile, Digital Marketing
142.2K views | +4 today
Follow
Social Media, SEO, Mobile, Digital Marketing
Your new post is loading...
Your new post is loading...
Scooped by Kamal Bennani
Scoop.it!

SEO Can’t Be Done Without Mobile SEO

SEO Can’t Be Done Without Mobile SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you’re ready for when that time comes?

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Three Ways Leaders Can Listen with More Empathy

Three Ways Leaders Can Listen with More Empathy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Techniques to help you hear, process, and respond.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Using YouTube videos is the next step in the evolution of remarketing. As Google continues to try and make searching (and advertising) a more visual and interactive experience, video ads are primed to fill this void.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Google Releases Official Google Publisher Plugin For WordPress

Google Releases Official Google Publisher Plugin For WordPress | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Announced this morning on their Webmaster Central blog, Google has released an official Google Publisher Plugin for WordPress. While still in the beta stage, this new plugin offers an easier way for WordPress site owners to integrate Google products within their sites.

The key benefit of this plugin is the ability to access Google services without having to leave the WordPress platform.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

5 patterns behind successful billion-dollar consumer Web companies

5 patterns behind successful billion-dollar consumer Web companies | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are five strategies, or patterns, that set apart leading internet startups – or the billion-dollar club companies – from all the rest.

 
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How to Get The Most Out of Your Marketing Dollars

How to Get The Most Out of Your Marketing Dollars | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When I started out as a marketer 11 years ago, online marketing was easier to leverage and more affordable. Over the years, the cost has drastically risen.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Motivating People to Perform at Their Peak

Motivating People to Perform at Their Peak | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How to get them to explore new possibilities instead of exploiting the tried-and-true.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Will 2014 Finally Be the Year of the Web Analyst?

Will 2014 Finally Be the Year of the Web Analyst? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

B2B Search: It's Time To Go Mobile

B2B Search: It's Time To Go Mobile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will cost you. Now is the time to get your site ready for mobile prime time and harness the true power of mobile PPC.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Study: What Makes You Click On A Headline?

Study: What Makes You Click On A Headline? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click than a question-only headline or a pure “declarative” headline.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Should a Company Create a Separate Customer Service Twitter Handle

Should a Company Create a Separate Customer Service Twitter Handle | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Companies often create separate Twitter handles (e.g. @MicrosoftHelps), only for the purpose of leveraging their customer service. But is this actually the way customers want to be approached?

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How to turn your Instagram fans into brand advocates

How to turn your Instagram fans into brand advocates | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With the popularity of Instagram rising every month, it is becoming more difficult to get your voice heard amongst the chatter of other users and businesses on the mobile app.

Therefore, it’s important to not only increase the quantity of the quality content your official business account is publishing and further empower existing Instagram followers to continue to post about your company, but also to engage your organization with advocates on Instagram.



more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Jelly Is the New Play Toy for Brands

Jelly Is the New Play Toy for Brands | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Brands are trying out Jelly, the hot new app from Twitter's Biz Stone.
more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

What You Could Expect from Pinterest in 2014

What You Could Expect from Pinterest in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

1) Pinterest Advertising Finally Goes Full Blown
2) Additional Rich Pin Content
3) Crack Down on Pinterest Contests and Sweepstakes
4) Pinterest Becomes the 2nd Largest Social Sharing Site for News
5) Crack Down on Trademarks
6) The Rise of Pinterest in Japan
7) Men Still Won’t Get Pinterest
8) API is Finally Released to the Public
9) What’s it Called in Europe and Australia?

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

Four Expert Local SEO Guides

Four Expert Local SEO Guides | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What are the most important ranking factors in local search optimization? Which local directories are best at driving referral traffic (and helping with SEO)? What emerging trends will impact local search?

Discover the answers to those questions and more in these expert guides to local SEO.



more...
Scooped by Kamal Bennani
Scoop.it!

Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

6 Tips For Responding to Customer Feedback on Social Media

6 Tips For Responding to Customer Feedback on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With consumers turning to social media for customer service, businesses need to develop a strategy to deal with customer feedback on social channels.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

5 Twitter Marketing Tactics for Building a Huge Fan Base

5 Twitter Marketing Tactics for Building a Huge Fan Base | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

So, what separates the superstars on Twitter from those that hover in the middle of the pack? Here are 5 Twitter marketing tactics to get fanatical followers

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

What Internet Marketing Clients Are Worried About for 2014

What Internet Marketing Clients Are Worried About for 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Moving into the new year, internet marketing clients are worried about technical SEO, content creation processes, Google algorithm penalties, and more.

more...
erika rosenthal's curator insight, January 15, 2014 10:03 AM

Great job Blake Pappas on discussing marketing challenges of 2014. I wonder if this will mean that agencies will take on fewer clients and strive to gain more depth? Having managed mutiple agencies on the corporate side, I find a challenge as the head of marketing is to keep agencies working together cohesively as well. The digital side of the house must be connected with the design and creative side as well as the PR. That is the CMO's greatest challenge to keep it all integrated and flowing. Well done and good read!

Scooped by Kamal Bennani
Scoop.it!

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

5 Ways to Find Keywords That Deliver Superior Web Marketing Results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Learn 5 unique ways to find new keywords that can help you find and secure new customers.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

AdWords Techniques You Are Probably Not Using But Should Be

AdWords Techniques You Are Probably Not Using But Should Be | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

I’m going to take you through some great AdWords techniques that many of you probably aren’t using but should be.

more...
Scooped by Kamal Bennani
Scoop.it!

16 Examples of How to Use Non-SEO Friendly Content for SEO

16 Examples of How to Use Non-SEO Friendly Content for SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are some ideas of how to use Vine and Instagram videos, animated GIFs, and memes for SEO.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

How Brands Influence People's Well-Being and Buying Behavior

How Brands Influence People's Well-Being and Buying Behavior | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Active people are more likely to be happy with brands and are more receptive to advertising and sponsorship.

more...
No comment yet.
Scooped by Kamal Bennani
Scoop.it!

6 Tips for Instagram Marketing Mastery

6 Tips for Instagram Marketing Mastery | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram is one of the fastest growing mobile apps. How do you take advantage of its 150 million users? Here are 6 Tips for Instagram marketing mastery

more...
Samantha Aug's curator insight, October 27, 2014 6:02 PM

This article outlines 6 tips for companies that market through their Instagram accounts. With an estimated count of 150 million users, Instagram has grown immensely since it was launched in 2010, and there are no signs of it slowing down. Simply posting photos of products and attempting to "sell" on a company's account could actual drive away followers. Instead, companies should strive to create a dynamic account and Instagram community. The fundamentals include learning to listen, creating engaging conversations, and posting ingenious images. However, to get the most of of Instagram, businesses should use the following six tips. First, connect your channels and ensure that a user can access the company website, Facebook, twitter and any other social networks of the company. This will allow for cross promotion among a wide variety of networks. Second, post quality, personable visuals. This goes along with the idea of not just "selling" products but presenting them in a personable, maybe even gritty way that is more relatable. Thirdly, use hashtags. This will allow posts to become a trending topic on Instagram or twitter. This will make a company's post to be viewable to people that do not already follow and may increase acquisition of followers. Fourthly, be interesting and genuine. This includes posting fun and entertainment content, and even following some followers back and responding to their comments. Fifthly, host a contest. This will be both beneficial to the company and the users as they will win some type of prize while the company will gain buzz and ideas. Lastly, plan your posts. Peak times for posting vary by social network and can be researched and put into action. For example, posting on Facebook on a Friday or Saturday night is probably not the best time as users will likely be out enjoying the weekend.

Scooped by Kamal Bennani
Scoop.it!

Why Google+ is Big News for Online Marketers in 2014

Why Google+ is Big News for Online Marketers in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here are three compelling reasons to integrate this platform into your 2014 online marketing strategy.

 
more...
Marilyn Moran's curator insight, January 13, 2014 10:35 PM

Google+ is Google. Get on board or miss the train.