Social Media, SEO, Mobile, Digital Marketing
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5 Steps to Writing an Amazing LinkedIn Recommendation

5 Steps to Writing an Amazing LinkedIn Recommendation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Here is a guide to turn that daunting task of writing a great LinkedIn recommendation into a five-step (and five-minute) process.
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To Tell a Compelling Brand Story: Become Part of Your Customer’s Identit

To Tell a Compelling Brand Story: Become Part of Your Customer’s Identit | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Every successful company started small, as just an idea in the founder’s head, and then came alive from there.

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Building a Feedback-Rich Culture

Building a Feedback-Rich Culture | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

To become more effective and fulfilled at work, people need a keen understanding of their impact on others and the extent to which they’re achieving their goals in their working relationships. Direct feedback is the most efficient way for them to gather this information and learn from it.

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Social Media and the Zero Moment of Truth

Social Media and the Zero Moment of Truth | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In 2011, Google introduced the term Zero Moment of Truth to describe how people shop.

A ZMOT is someone’s subjective experience with a product that, when shared, influences another person’s purchase decision. While the term is new, the concept is not. It’s a modern-day version of word of mouth rendered for the digital age.

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4 Tips for Improving Your Social Media Presence in 201

4 Tips for Improving Your Social Media Presence in 201 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The best advice I can give you is that random tactics don’t work with social media. Rather, you need a plan, a strategy, and a framework that you can work within to create your own formula for success.

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The Big Brand Theory: Casio Creates a Big Splash With Other Brand

The Big Brand Theory: Casio Creates a Big Splash With Other Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For a global sales subsidiary, it appears that Casio has hit on the right approach to social. Lauro shared that the brand measures success based on how many people come back to the website to explore from social.

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Social Media Marketing: Go Beyond Facebook & Twitter!

Social Media Marketing: Go Beyond Facebook & Twitter! | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you stuck on the same ol’ social networks? Mix up your social media strategies with these pointers and give something new a try.

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10 Tips For Integrating Content Marketing Into Your Business

10 Tips For Integrating Content Marketing Into Your Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

“Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the most reliable and effective tactics available to digital marketers.

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How Do Brands Budget For Social Media? [INFOGRAPHIC]

How Do Brands Budget For Social Media? [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

New research from Wildfire reveals that close to half (45 percent) of companies with $1 billion or more of revenue have 50+ social employees, and two-thirds (65.5 percent) of these firms use a combination of outside agencies and in-house staff for social initiatives, compared to about half of all companies.

 
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4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile

4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower. In addition, we’re officially in a multi-screen world, where users could start their journey on mobile devices and complete an action on more user-friendly devices, such as desktops, laptops, and tablets; therefore the last click receives full attribution for the conversion as the user is lost.

 

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When You Compose a Tweet, Photos Now Come First

When You Compose a Tweet, Photos Now Come First | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
A small but telling Twitter update is sending a strong message regarding how the company expects users to tweet moving forward.
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Competing for Blog Readers? Be A Big Fish In a Little Pond

Competing for Blog Readers? Be A Big Fish In a Little Pond | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Picking the right subject is the most important decision to get right when launching (or relaunching) a blog. The temptation is to pick a popular topic with lots of readers.

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My Favorite Side Income Blogging Tools and Plugin

My Favorite Side Income Blogging Tools and Plugin | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover which plugins and tools are the best for equipping your blog to make money.

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9 Social Media Resolutions for 2014

9 Social Media Resolutions for 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
We suggest a few social media resolutions for the new year, including posting fewer annoying photos and being a bit more positive across your networks.
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How to Explode Your Traffic and Branding with Blog Commenting

How to Explode Your Traffic and Branding with Blog Commenting | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

One of the best ways to increase links and traffic to your site is through the use of blog commenting. When done correctly you can also grow your branding!

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How Link Building Changed in 2013

How Link Building Changed in 2013 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing links. Through it all, links remain incredibly important, and link building won't be going away any time soon.

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2014 Will Be The Year To Lead With Analytics

2014 Will Be The Year To Lead With Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Analytics leads to smarter media relations. I am no PR guy and have never written a press release or even read one for that matter.

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7 Tips for Building a Social Media Audience

7 Tips for Building a Social Media Audience | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Entrepreneurs and marketers with successful social media strategies weigh in on some best practices for building an audience on social.
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When you are doing nothing, you are doing something

When you are doing nothing, you are doing something | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you feel guilty when you take time off? Well, you're still accomplishing something important

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25 Creative Ways to Use Facebook Cover Photos

25 Creative Ways to Use Facebook Cover Photos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover different ways to use your Facebook cover image to generate leads, promote products and reward your fans.

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Measuring Video Campaigns’ Performance is Tough [New Study]

Measuring Video Campaigns’ Performance is Tough [New Study] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The latest changes on the video measurement horizon, yes we are talking about Google opening YouTube doors to comScore and Nielsen measurement tags, can be a major event that turns things around.

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10 Essential WordPress Plugins to Improve SEO & Usability

10 Essential WordPress Plugins to Improve SEO & Usability | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.

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The Future of Business is Creating Meaningful and Shareable Experiences

The Future of Business is Creating Meaningful and Shareable Experiences | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al. Yet, what those pundits don’t provide is the “how to” shape your role and opportunity in this evolving landscape of consumerism. There’s an old saw, “technology changes, people don’t.” The tsunami of social, mobile, real-time, technology is disrupting everything; this means that for success one must make the change of how one influences. What changes is how people influence, are influenced, along with how, when and where they make decisions.

 
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How Brands Are Using Snapchat to Engage Audiences

How Brands Are Using Snapchat to Engage Audiences | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Over the weekend, Snapchat released a significant update to its iOS app. We're taking a look at some of the ways brands have used the app for engagement.

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14 Realistic Ways to Find More Time To Blog

14 Realistic Ways to Find More Time To Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Last year, we were debating the effectiveness of frequent and consistent publishing. One side felt that quality would suffer if bloggers had to publish at a machine gun pace. The other side scoffed at the notion that infrequent, devil-may-care publishing could build a quality audience.

 
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