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Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

Average Facebook Engagement Metrics: How Does Your Brand Stack Up? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent.

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The Day the Knowledge Graph Exploded (+50.4%)

The Day the Knowledge Graph Exploded (+50.4%) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

On July 19th, there was a major Google update that almost all of us missed. Overnight, the number of queries with Knowledge Graph entries jumped 50% to just over a quarter (26.7%) of the searches we track.

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3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make the most of organic search moving forward.

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Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?

Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this article you'll learn...

Why the inbox is the next big marketing battlegroundHow Gmail has changed the email marketing playbookThree critical things you should do now to prepare for potential industry changes

 

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How NatWest, Honda, Nick Cave and QPR use Vine to respond to fans

How NatWest, Honda, Nick Cave and QPR use Vine to respond to fans | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Earlier this week NatWest began using Vine clips as a way of responding to customer service queries on Twitter.

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An Email Marketing Conundrum: Permission vs. Forgiveness

An Email Marketing Conundrum: Permission vs. Forgiveness | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this article you'll learn...

How to email your list for the first time without ruining your reputationThe importance of the "permission pass" campaign and elements of a successful onePitfalls and how to avoid them
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Stop Wasting Money on Unoptimized Advertising

Stop Wasting Money on Unoptimized Advertising | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook advertising, post boosting, PPC, and even print advertising. How are you deciding where and when to do these? That post your just “boosted”, how did you decide who is going to see it?

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The Audience is the Article: A Changing Balance of Power in Publishing

The Audience is the Article: A Changing Balance of Power in Publishing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract and engage an audience. The medium they choose to publish in defines their message.

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4 Simple Ways to Make More Sales From Pinterest

4 Simple Ways to Make More Sales From Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You’re pinning and repinning but you’re still not going from pin to purchase. Here are 4 ideas to help your Pinterest strategy start closing sales today

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The Changing Face of Facebook – Implications for Brands

The Changing Face of Facebook – Implications for Brands | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook is undoubtedly a top social media platform. For years now, it has been an indispensable part of any brand’s digital marketing strategy. What’s your take on these manifestations of Facebook’s increasing power in the social world?

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In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake

In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

During the Interest stage of your buying cycle, people are beginning to recognize a need for your product or service. They're aware of a problem or opportunity and the potential for a solution.

Now aware of an issue, they're are willing to spend a little more time. Thus, your content can be a little longer.

At this stage, you start building relationships with people. The need for emotional content is still high, but the need for logical content starts to build. You want content that engages rather than sells. In storytelling language, this is where you're starting to build the story of who you are—fleshing out your personality and your values.

 

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What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy

What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Gain new insight into Google's "in-depth" articles, how they work, and how you might adjust your content strategy.
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The 10 Most Engaged Brands on Facebook

The 10 Most Engaged Brands on Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Coca-Cola is the most talked about brand on Facebook as of Monday, boasting more than 1 million people engaging according to its fan page.
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Matt Cutts Says Google +1's Have No Direct Impact On Search Rankings

Matt Cutts Says Google +1's Have No Direct Impact On Search Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Matt Cutts, Google's head of search spam, refuted the latest Moz study that claimed to show a correlation between Google +1's and high rankings

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Andrew Earnshaw's curator insight, August 22, 2013 2:07 AM

Is it Google+ or simply relative, interesting comment that increases SEO ranking. Read this and you decide. Content is King.

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How to improve your site’s SEO: 4 experts share their priority checklist

How to improve your site’s SEO: 4 experts share their priority checklist | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

SEO (Search Engine Optimisation) is a pretty dry yet essential topic to most startups, so here's a compilation of some straightforward and easy to follow tips from various SEO experts.

 
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Daniel Hemenway's curator insight, August 22, 2013 12:08 AM

without social media links then your seo is probably lacking... seriously

 

Andrew Earnshaw's curator insight, August 22, 2013 2:17 AM

This article goes from the basic to the more technical, good good 'to do' list for all businesses.

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Email Marketers, Start Thanking Google for the New Gmail Interface

Email Marketers, Start Thanking Google for the New Gmail Interface | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In recent weeks, email marketers have been criticizing Gmail for its new interface. Some are saying that it's delivering a "spammy" experience for users, while others are sounding the alert that Gmail open rates have already started to decline.

 

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The Disconnect Between Aging Management and the Younger Workforce

The Disconnect Between Aging Management and the Younger Workforce | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you ready to connect your connected workforce?

 
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Amazing Correlation Between Google +1s and Higher Search Rankings

Amazing Correlation Between Google +1s and Higher Search Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.

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Andrew Earnshaw's curator insight, August 22, 2013 2:19 AM

This was then denied by Google. You decide.

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Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?

Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Retail brands that publish a small number of highly effective Facebook posts can generate nearly as much engagement volume as brands that rely on a quantity-driven approach, according to a recent report by Expion.

 

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How Tiffany & Co. uses Facebook, Twitter, Pinterest and Google+

How Tiffany & Co. uses Facebook, Twitter, Pinterest and Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Last week we reported that Tiffany managed to achieve the highest engagement score on Facebook among the top retailers in the US.

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How Do You Measure Content Marketing? [Infographic]

How Do You Measure Content Marketing? [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.


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Patricia Goodman's curator insight, August 20, 2013 12:33 PM

Good infographic explanation.

Andrew Earnshaw's curator insight, August 22, 2013 2:22 AM

Content is King, right? Marketers need to be measurable, right? So read this. Right !

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What Is CRM? [FAQs]

What Is CRM? [FAQs] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Heard the term CRM tossed around but have no clue what it means? Don't worry -- we've got you covered.

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Patricia Goodman's curator insight, August 20, 2013 12:26 PM

Good definition of CRM.

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5 Must-Have Tools for a Killer Presentation

5 Must-Have Tools for a Killer Presentation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
For when you need a little more than static words on a screen for your presentation, we present to you five sweet digital alternatives to PowerPoint.
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Göran Svensson's curator insight, August 19, 2013 6:29 PM

This could be useful alternatives when we are going to the marketing campaign of our crowdfunding project.

Randy Bauer's curator insight, August 22, 2013 10:08 AM

Haiku Deck is an eye-opener for creating presentations that are short, consise with great text/image options. 

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What Brands Can Learn From charity: water's Digital Strategy

What Brands Can Learn From charity: water's Digital Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
From providing a great customer experience to constantly innovating, it's safe to say brands can learn a few tricks to inspire their own customer bases.
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