Social Media, SEO, Mobile, Digital Marketing
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Reduce Bounce Rate: 20 Things to Consider

Reduce Bounce Rate: 20 Things to Consider | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.
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aanve's curator insight, December 28, 2013 12:19 AM

www.aanve.com

Stéphane Favre-Réguillon's curator insight, December 29, 2013 3:05 AM

Un taux de rebond élevé sur une partie de vos pages Web ? Voici comment l'analyser et le traiter.

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What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014

What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google designed and modified the Penguin and Panda algorithms to make searches more effective for consumers, and in the end, the content of articles rose to supreme importance.  The changes benefited consumers because rich content rose to the top of searches rather than hollow shells that offered no real information or answers. The algorithms made SEO more complex than keywords and backlinks, forcing marketers to provide rich content if they wanted to land on Google’s first page.

Content marketing arose in response, with the idea that solid information, knowledge, and answers provide the most benefit to searchers. Effective marketers found the way to use rich content to market their product.

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Five Ways to Win Trust

Five Ways to Win Trust | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tracey Parsons explains why marketers have to change the way that they talk and behave in order to win trust

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Tablets Poised To Overtake Smartphones As Shopping Device Of Choice

Tablets Poised To Overtake Smartphones As Shopping Device Of Choice | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason.

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Social Media – The Friendship Advantage

Social Media – The Friendship Advantage | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’ve ever heard of Inspector Gadget then you know this detective had access to several personal devices to assist him in unraveling mysteries and determining who the bad guy was. Beyond the cartoon a couple of live action movies were developed in response to this larger than life comic hero.

 
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6 Tools for Building Unique Landing Pages

6 Tools for Building Unique Landing Pages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Sending all traffic to a generic landing page can be a mistake for ecommerce owners.

Remember that shoppers who found your store via paid search are different from those who clicked on a Facebook post or Twitter tweet. Therefore, to maximize conversions, tailor your offers, designs, and calls-to-action for each traffic source. And don’t forget that shoppers increasingly browse the web on their phones. So a non-mobile friendly landing page can result in high bounce rates.

Fortunately, creating tailored or campaign-specific landing pages no longer requires coding skills. Here are six affordable tools that can help.

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How to Love or Lose Your Customers [Infographic]

How to Love or Lose Your Customers [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media overkill like overtweeting may be driving your customers away.

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2013 Web Analytics Year in Review

2013 Web Analytics Year in Review | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports.

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50 Things You Need To Know About Pinterest

50 Things You Need To Know About Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Was there a site as dominating as Pinterest was in 2013? We don’t think so. Pinterest had a phenomenal year, and that’s putting it lightly. In fact, over the last couple of years, the image-bookmarking site has been one of the fastest growing sites ever. It’s increasing rate has even outpaced that of Facebook and Twitter.

 

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Marti Noche Sorribes's curator insight, December 27, 2013 1:47 PM
What a powerful social media is Pinterest!
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2014 Ecommerce Marketing Checklist

2014 Ecommerce Marketing Checklist | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ecommerce marketing is a continually evolving field wherein the marketing tactics that worked last year may not be effective in the coming year.

What follows is a checklist of sorts. Look at each early to determine if it makes sense for your ecommerce business.

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Top 5 Social Media Marketing Trends Of 2014

Top 5 Social Media Marketing Trends Of 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media marketing is becoming powerful means of advertising your products/services without sounding like a salesman. It is interesting to note that social media developed merely as a means to stay in touch with friends or business partners. It was a communication innovation that gradually grew from casual or friendly communication to professional communication. Now it is an integral element of Internet marketing, something which consumers are not uncomfortable about.

Here are some social media marketing trends you could expect in 2014:

 

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Alisha Shibli's curator insight, December 26, 2013 7:18 AM

Quite insightful. 

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Twitter: What to Expect in 2014

Twitter: What to Expect in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In Twitter's first full year as a public company, expect it to invest in international growth, second screen offerings and a more intuitive user experience.
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9 Social Media Resolutions for 2014

9 Social Media Resolutions for 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
We suggest a few social media resolutions for the new year, including posting fewer annoying photos and being a bit more positive across your networks.
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Google+ Success: What Your Business Needs to Know About Google+

Google+ Success: What Your Business Needs to Know About Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social Media Marketing Podcast 73, in this episode Martin Shervington shares why he values Google+ and the benefits you can get from it.

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How to Clean Up Your Digital Footprint and Your Online Identity

How to Clean Up Your Digital Footprint and Your Online Identity | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Follow these social media housekeeping tips to clean up your online visibility and protect your online reputation.

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Steph Alexandra's curator insight, August 25, 2014 6:31 PM

A digital footprint is everything that shows up when people search for you online. This blog post outlines the importance of filtering and preserving and your online reputation.It outlines the important steps of setting up privacy settings to protect your identity, as well as sharing of information on popular social media sites. It also recommends discarding abandoned blogs and accounts, filtering through any public information or comments and editing any negative language etc. 

 

This is a highly recommended read for new and old users of the web, who have set up an online identity, be it personal or for business purposes.  Always a good reminder. 

Amethyst Mayer's curator insight, December 27, 2014 3:57 AM

This article is very useful on how to clean up your digital footprint, I know I've gone back and deleted abandoned social media sites.

Claudia Lovett's curator insight, December 29, 2014 12:42 PM

A handy guide on how to delete all personal information that is provided online to prevent any future identity thefts. These are important tips to learn so that your privacy is guaranteed.

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Google Hummingbird Friendly Content Marketing Tips

Google Hummingbird Friendly Content Marketing Tips | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With Google Hummingbird , context matters as much as keywords and quality content. Learn how to provide context overtly with these tips.

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Monetizing Your Website's Real Fans & The "Bandwagon"

Monetizing Your Website's Real Fans & The "Bandwagon" | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In the New England area, Red Sox fever came to a head once again with the October World Series victory this year, and it was clear that many of the fans celebrating were of the “bandwagon” variety.

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Why Social Media Marketers Need To Follow The Weather

Why Social Media Marketers Need To Follow The Weather | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science.

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Steps To Growing Your Network Via Social Media

Steps To Growing Your Network Via Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Building your network in social media is a great way to enhance your brand. You can improve how your customers are able to reach you which are tied to ways to make money online. But showing up on social media does not mean that your network will grow. Just like a plant it needs watering, nurturing and some sun to grow.

 

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7 Reasons Every Your Ecommerce Store Needs a Blo

7 Reasons Every Your Ecommerce Store Needs a Blo | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Think about all the different ways you can get people into your sales funnel. Your email list is one of the most important assets you can have as an online store. You want this list to be filled with past buyers and future buyers.

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What Will Make Consumers Tick in 2014?

What Will Make Consumers Tick in 2014? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
A research firm has released its forecast of key trends it believes will drive or significantly impact consumer mindset and behavior in 2014.
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Instagram & Branding: A Winning Combination

Instagram & Branding: A Winning Combination | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Undoubtedly, even though Instagram is not a novelty on the global market now, the research unveils that its role in the businesses’ branding activities remains indispensable these days. In addition to mere reposts of logos, the companies also tend to share a wide range of photos and pics, related to office life, live conferences, public announcements, etc.

 

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Audrey Fox's comment, May 13, 6:43 AM
Cheers for sharing @Kamal Bennani ..I have recently set up an Instagram account for work and have had a great response so far
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5 Steps to Writing an Amazing LinkedIn Recommendation

5 Steps to Writing an Amazing LinkedIn Recommendation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Here is a guide to turn that daunting task of writing a great LinkedIn recommendation into a five-step (and five-minute) process.
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