Google is trying to remind users of its fledgling social network and encourage them to engage with posts on Google+ through the use of notifications. While this has been a feature for some time – users can opt to receive an email or push notification for individual circles – Google has started displaying a new landing page:
Adopting a successful mobile SEO strategy as part of your overall SEO strategy will undoubtedly give your organization a competitive advantage in 2014. Here are five essential elements to ensure your mobile SEO investments pay off.
As the new year begins, it can be easy to charge full-steam into 2014 without taking the time to focus on what we can learn from last year. It’s human nature; we tend to assume our intuition is our best guide.
Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if you're going to keep up. Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.
Google performed well in 2013, launching a plethora of new and improved products, ramping up its profits each quarter and maintaining its dominance in the mobile OS race. As we enter a new year, our attention turns to 2014 and where Google will focus its efforts next.
What follows are predictions about how Google will develop its business over the next 12 months.
The traditional sales funnel is dead. No longer a simple funnel, we now have a complex ecosystem of online research, social proof, and point-of-decision content consumption that consumers can move in and out of at will.
Google did a lot in 2013, but the retail opportunities and places the search giant could grow based on its current technology and resources are a bit mindboggling. Here are some areas where Google could potentially grow in 2014.
Link building, if done correctly, isn't cheap or easy. If your objective is to improve a website's visibility in organic search results, then relevant links are still the best way to do so in 2014. But you'll need to invest and avoid link schemes.
Connecting with your customers on an emotional level is important because if you do, they will be 300% more likely to recommend you. Or, better yet, they will be 44% less likely to shop around, and they will be 33% less sensitive when it comes to your price.
To help you connect with your customers, here's an infographic that will teach you how to engage with them and appeal to their wants.
Mobile is driving the need for app and portfolio measures unlike any we saw in the days of web. Good mobile analytics must provide insight into both thebehavior of the app and the behavior of the user.
2013 is over. What are the marketing lessons from that year that will help propel our efforts into the New Year?
From Jay Baer’s Youtility to Brian Solis’s What’s the Future of Business
, marketing thought leaders this year have pushed marketers to create content that helps the audience and enhances the customer experience. Let’s revisit some of the year’s core lessons as 2014 blasts off.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.