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Using News Releases to Boost Your Online Visibility

Using News Releases to Boost Your Online Visibility | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility.
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12 Tips for Launching Website Infographics

12 Tips for Launching Website Infographics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
12 tips for launching a new infographic to help your site viewers relate to a lot of information and numbers.
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Entrepreneurship, innovation and your will.

Entrepreneurship, innovation and your will. | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
I’m at SXSW, the annual Spring Break for geeks and in past years I have written about my observations from this intense and crazy world where te
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How Google+ Can Boost Your Business

How Google+ Can Boost Your Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google’s algorithm that informs how search results rank constantly evolves. However, one element is clearly important: how your business fares on Google+.
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Randi Thompson's curator insight, March 10, 2013 9:00 AM

Would you like to be found when people do searches online to find what you have to offer?  You are in the right place as Google+ will get you there faster than anywhere!  

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Extend your global social media reach by communicating locally

Extend your global social media reach by communicating locally | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Giovanna Chirri, the reporter who broke the news of the Pope’s resignation, got the scoop ahead of other journalists because she understood the Latin in which the Pope made his announcement.
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Why Thriving Communities Require True Fans

Why Thriving Communities Require True Fans | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
If you start a blog today with the intention of becoming the next Lifehacker, Problogger, or Copyblogger, you're likely to fail. Between a lengthy head sta
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Video Viewing via Mobile Doubles; Live Content Still Favored

Video Viewing via Mobile Doubles; Live Content Still Favored | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Customer Behavior - People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December ...
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Managing Marketing Content Across the Customer Lifecycle

Managing Marketing Content Across the Customer Lifecycle | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Customer Relationships - Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...
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Using Your Secret Stalking Skills to Grow Your Business Through Social Media

Using Your Secret Stalking Skills to Grow Your Business Through Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In the business of Internet Marketing and Social Media, there is a lot of stalking done in efforts to target our marketing message or put our brand in front of the right people.
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How Businesses Can Apply Big Data To Their Services

How Businesses Can Apply Big Data To Their Services | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Big data is big business and is one of the top priorities for businesses right now.
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How to Run a Successful Facebook Marketing Campaign

How to Run a Successful Facebook Marketing Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Running a successful campaign on Facebook employs many different tools and techniques. You can read about what makes a successful campaign here, but there
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Creating Persuasive Videos, How to Move Viewers to Action

Creating Persuasive Videos, How to Move Viewers to Action | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Social media marketing podcast 31, in this episode James Wedmore shares how to create persuasive videos and how to get viewers to take action.
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8 Businesses That Nail Social Media Brand Consistency

8 Businesses That Nail Social Media Brand Consistency | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Take a look at 8 brands that create a consistent brand experience across all their social networks, and how they do it.
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Social Media Management – 5 Business Reputation Battlefronts

Social Media Management – 5 Business Reputation Battlefronts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
You can never stop bad things from happening. Businesses are run by people, and people make mistakes. What is more important is how you react to a mistake you
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Want to Rank in Google? Build Your Author Rank Now

Want to Rank in Google? Build Your Author Rank Now | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to be a big deal. Here are some social signals Google can potentially obtain and use that supports the notion of Author Rank.
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Measure and Maximize the Impact of Online Activity on Offline Sales

Measure and Maximize the Impact of Online Activity on Offline Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Metrics & ROI - Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize ...
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How to Optimize Responsive Design for Conversions

How to Optimize Responsive Design for Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In mobile marketing and optimization circles, “responsive design” is more than just a buzzword.  It’s a standard that’s taking everything you know abou
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Three reasons why advertising and social media don't mix

Three reasons why advertising and social media don't mix | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.
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Five Common Errors in Marketing-Performance Evaluation and Measurement

Five Common Errors in Marketing-Performance Evaluation and Measurement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Metrics & ROI - Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. ...
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Elements of Great Storytelling

Elements of Great Storytelling | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Content - For millennia, human beings have transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that grabs and holds people's attention. Not surprisingly, then, it can be ...
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In the Multiscreen World, Context Is King

In the Multiscreen World, Context Is King | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
It's how, when, and why people use their devices that should matter, not the devices themselves.
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Are You Creating Purposeful Content?

Are You Creating Purposeful Content? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Content - We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: ...
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6 Social PR Secrets to a Better Website

6 Social PR Secrets to a Better Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets designed to help brands build a better website or blog.
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Will Content Discovery Revolutionize Marketing?

Will Content Discovery Revolutionize Marketing? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Can your social graph deliver the media you want, before you even know what you’re looking for? A look at the latest technology that promises to deliver better ROI.
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5 Critical Components of Successful B2B SEO Content Marketing Execution

5 Critical Components of Successful B2B SEO Content Marketing Execution | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the focus on quality over quantity cannot be understated.
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