Social Media, SEO, Mobile, Digital Marketing
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How marketers can build thought leadership

How marketers can build thought leadership | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In order to stand out as a marketer today, you can’t simply follow the requirements of your role at an agency or a brand. It’s critical that you continually move past your job description and contribute to the industry conversation on a larger scale. Without doing so, you risk blending in as just another marketer in a very crowded and noisy profession.

  

 

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30 Reasons to Market Your Business on Pinterest in 2014 [Infographic]

30 Reasons to Market Your Business on Pinterest in 2014 [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What was considered as a website for sharing and curating wedding pictures and recipes have now emerged as a major contender in social media space, particularly in the eCommerce and retail business. 

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SEO vs. SMM | Social Media Today

SEO vs. SMM | Social Media Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The buzz around social media has been around for nearly half a decade now. In some cases, businesses that had a huge following on Facebook did in fact manage to translate that popularity in real world success. But is it as important as an effective search engine strategy (SEO or SEM)?
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How to analyze and leverage Google’s guest blogging warning

How to analyze and leverage Google’s guest blogging warning | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Before giving you actionable items to analyze your chances of getting penalized, you need to ask yourself: Am I forcing irrelevant links into medium websites as a guest blogger, just for the sake of Google Rankings?

 
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Yahoo Updates Its Local Search Results

Yahoo Updates Its Local Search Results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google.

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Do it Backwards: Creating a Business for Your Content

Do it Backwards: Creating a Business for Your Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Gregory Ng, CMO of Brooks Bell and host/producer of FreezerBurns, joins the Social Pros Podcast this week to discuss microwaving food on camera, Google+'s integration with YouTube comments, and how a single piece of content can become an entire business.

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The Next Great Social Marketing Opportunity: The Internet of Things

The Next Great Social Marketing Opportunity: The Internet of Things | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Physical ‘things’ are now being transformed into social ‘things’ and when they communicate data with one another, there is an amazing opportunity to create better, more useful experiences at this digital chasm.

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Gary Warden's curator insight, January 31, 2014 4:48 PM

wePresent is a hub for the Internet of Things.

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Index Your Content Faster With the Fetch as Google Tool

Index Your Content Faster With the Fetch as Google Tool | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index.

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How Social Signals Impact Search Engine Rankings

How Social Signals Impact Search Engine Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website.

 
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Google Analytics: Configuring 10 Key Ecommerce Metrics

Google Analytics: Configuring 10 Key Ecommerce Metrics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Meaningful analytics for ecommerce sites are different from, say, news sites. Ecommerce sites should track metrics that produce or prevent actual sales, after all. Which campaign generated sales? When did visitors abandon purchases? Which sites referred customers? Which product pages convert highly, and which do not?

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How to Reduce Website Bounce Rate and Make Your First 10 Seconds Count

How to Reduce Website Bounce Rate and Make Your First 10 Seconds Count | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Bounce rate data suggests you have between five and 10 seconds to capture a visitor’s attention. Here`s how to make those seconds count for your website.

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Paul Dixon's curator insight, February 2, 2014 9:34 AM

If like me you are a very busy person, cutting to the chase is very important. Your veiwers need information quickly. And that information needs to be factual and to the point.

We have all been taught give value, that is important, but so is" to the point" information just as important. So try to cut the chatter and get to the point.

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How to Analyze Your Social Media Activities With Excel

How to Analyze Your Social Media Activities With Excel | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to use Excel to analyze your social media marketing to deliver content that builds engagement and community.

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The BBC Experiments With Video News Coverage on Instagram

The BBC Experiments With Video News Coverage on Instagram | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats.

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The 8 Types of Super Bowl Ads You'll See This Weekend

The 8 Types of Super Bowl Ads You'll See This Weekend | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Looking for a drinking game during this year's Super Bowl? Take a sip every time you see one of these eight types of Super Bowl ad.
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Google Authorship – Why it’s Important to Your Business

Google Authorship – Why it’s Important to Your Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Once you have that great content, getting it found in the search engines is a challenge. Google is continuously changing its search algorithms in order to discover the best content from the original author and providing those more relevant search results to those looking for that information. To gain more visibility and better search engine rankings, you need to implement Google Authorship and make it easy for searchers to focus on your content in the search results pages.

 
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Yahoo Updates Its Local Search Results

Yahoo Updates Its Local Search Results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google.
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SEO vs. SMM: What's More Important for Small Business Internet Marketing

SEO vs. SMM: What's More Important for Small Business Internet Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The buzz around social media has been around for nearly half a decade now. In some cases, businesses that had a huge following on Facebook did in fact manage to translate that popularity in real world success. But is it as important as an effective search engine strategy (SEO or SEM)?

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Has Social Media Changed Television?

Has Social Media Changed Television? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Teddy Hunt shares how Social Media has affected the way television gathers ratings and how fan bases can mobilize to support and discuss their favorite shows and commercials.

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Matt Cutts: Using Article Directories for Links? Just No

Matt Cutts: Using Article Directories for Links? Just No | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits.

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Visual Social Media, How Images Improve Your Social Media Marketing

Visual Social Media, How Images Improve Your Social Media Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you use visuals in your social media marketing?

Are you wondering how you can use images to take your marketing to a whole new level?

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5 ways to deal with a social media crisis

5 ways to deal with a social media crisis | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Not all crises need be damaging – in fact, if you take the right steps you may end up coming out of it in better shape than you imagined.

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How To Design A Blog To Explode Your Social Reactions: 11 Tested Tools

How To Design A Blog To Explode Your Social Reactions: 11 Tested Tools | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest:

 
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3 New KPI Categories Social Media Marketers Need To Track In 2014

3 New KPI Categories Social Media Marketers Need To Track In 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Now that you’ve settled into the new year and are thinking about how to make 2014 a year of social media marketing wins, it’s also time to reevaluate exactly how you’re measuring your success. Have you chosen the right KPIs (key performance indicators) to best showcase the effects social is having on your marketing goals?

With changes to the insights available through platforms like Twitter, Facebook, LinkedIn, and more, it’s important to keep up with new data points you’ve got access to: they can tell you a lot about your achievements! Here, we’ll share the 3 NEW KPIs you should be tracking this year to showcase the great things you’re doing in social.

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4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day

4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you been frustrated with your social media interaction recently? Here are 4 ways to boost your social media marketing on Facebook, Twitter and YouTube.

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25 Things You Should Know About Vine

25 Things You Should Know About Vine | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Let’s celebrate its first anniversary with 25 things that you should know about Vine.

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