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25 'Boring' Companies With Brilliant Social Media Cover Photos

25 'Boring' Companies With Brilliant Social Media Cover Photos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Check out some of the best social media cover photos (and get free templates to recreate them for yourself).

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How to Fill Content Holes by Targeting a Niche

How to Fill Content Holes by Targeting a Niche | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be.

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The Mobile Local Opportunity, By the Numbers

The Mobile Local Opportunity, By the Numbers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.

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TestimonialsFor's curator insight, September 10, 2013 6:31 AM
The TestimonialsFor is a SaaS-based Testimonials and Reviews Management Software. Display your business's reviews, testimonials, feedback and website rating on your website through our review management software. Also, it help you manage your business reviews online.
Collect  Feedback, Review and Rating From your customer for your Product and Services. It’s proven to increase sales and build brand loyalty. Our integrated referral management system is the heart of the TestimonialsFor  Product. Learn about key features at www.testifor.com .
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SEO Best Practices: Setting Up a Blog

SEO Best Practices: Setting Up a Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog.

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Understanding the Google+ Dashboard's ‘Insights’

Understanding the Google+ Dashboard's ‘Insights’ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

According to a recent Burst Media Survey Google+ is the second most popular social media network amongst US users, with Facebook topping the charts. Why did I mention this little factoid? To put across the importance of having your business up on Google+; and if you have got a Google+ page, this dashboard helps you manage and leverage your online presence.

 
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How Macy's uses Facebook, Twitter, Pinterest and Google+

How Macy's uses Facebook, Twitter, Pinterest and Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Department store Macy’s is the latest brand to fall under the spotlight in our series of posts looking at how major brands use social media.
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Apple Fingerprint Scanner May Boost Mobile Commerce

Apple Fingerprint Scanner May Boost Mobile Commerce | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Next generation smartphones or tablets equipped with fingerprint scanners may provide shoppers with greater security and boost both online and in-store mobile commerce.

Leading mobile device makers Apple and Samsung are both rumored to be including fingerprint scanners on forthcoming smartphone models. Initially, the fingerprint scanners will likely replace the passwords used to log into the devices, but later improvements may mean that the fingerprint scanners could be used to verify mobile payments and make purchases.

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How to Build a Perfect B2B Product Page

How to Build a Perfect B2B Product Page | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to build a product page for a B2B company.

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The Most Important Thing About Infographics

The Most Important Thing About Infographics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.

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Why Marketers Need Data and How They Should Use It

Why Marketers Need Data and How They Should Use It | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In the past, data management rested at the helm of IT departments and data analysts. Marketers depended on IT to store and grant access to data, while data analysts took charge of mining this data and transferring it into actionable insights. 

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5 Keys to Building an Addictive Personal Brand

5 Keys to Building an Addictive Personal Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you stopped writing, publishing or creating content, would the people who read notice? If they wouldn’t, you’re quite far off from creating an addictive brand.  Let’s talk about what it actually takes to create a brand that is truly addictive.  There are 5 foundational elements to an addictive brand.

 
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Marti Konstant's curator insight, September 8, 2013 4:13 PM

Personal branding is the ultimate differentiatior for your career within a corporation OR if you are building your own business. Unlike the past where our personalities were embedded within the organizations where we worked, we now carry our reputation with us. This article by @skooloflife Srinivas Rao simplifies the steps nicely. Without giving it all away, his consistency mantra is advice even I can follow.

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9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn about the 9 best practices for a stand-out Facebook Cover Photo.

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Small Business Social Marketing

Small Business Social Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social marketing is not just for big companies. It’s a practice – a discipline – any business, of any size, can jump into. But that doesn’t mean all social marketing strategies are one-size-fits-all.

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Content Forecast: On-Page Factors for Better Rankings

Content Forecast: On-Page Factors for Better Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In preparation for Arnie Kuenn’s upcoming Google Hangout with Marcus Tober and John Doherty, this is a recap from the “On-Page Content” section of SearchMetric’s 2013 Report.
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26 Tips for Using Instagram for Business

26 Tips for Using Instagram for Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram for business: discover useful tips from the pros on how to use Instagram to enhance your customers' experience and make your brand visible.

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B2B Lead Generation: What Marketers Want

B2B Lead Generation: What Marketers Want | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by Business.com.

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Five Tips for Marketing to Win Love From Sales

Five Tips for Marketing to Win Love From Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

"It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. They depend on each other to succeed, but they don't often get along. Each has a preconceived notion of what the other should be. The interesting part is that this rather intense relationship seems to persist from the most junior personnel all the way up to senior executives.

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12 Cloud Storage Sites for Small Businesses

12 Cloud Storage Sites for Small Businesses | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Cloud storage sites offer small businesses the ability to back up a business and manage a team. Best of all, most cloud sites offer scalable low-cost solutions that can grow with a business.

Here is a list of cloud storage sites for small businesses. These sites offer tools for storage, as well as productivity, collaboration and security. All of these sites provide affordable options, and several have free plans.

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The Complete Guide to Updating and Republishing Outdated Blog Content

The Complete Guide to Updating and Republishing Outdated Blog Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to extend the life of your blog content by updating and republishing outdated blog posts.

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How Google Collects Search Quality Date - Search Engine Journal

How Google Collects Search Quality Date - Search Engine Journal | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

15% of queries that search engines come across each day have never been seen before. Google uses a variety of automatic and manual ways to rate for quality.

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Google+ Introduces Embedded Posts

Google+ Introduces Embedded Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google+ introduced new features on Monday, including embedded posts that allow bloggers and journalists to embed public Google+ posts on other sites.
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Social Media Marketing For Restaurants

Social Media Marketing For Restaurants | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Any business can stand to benefit from utilizing social media in some capacity, but it’s important to identify where your key demographics are and spend your time there. Each type of business is different and has different customers, so what works for an insurance broker certainly won’t work for an interior designer.

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What Millennials Really Want From Your Nonprofit’s Website

What Millennials Really Want From Your Nonprofit’s Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to adjust your nonprofit website to attract and engage more Millennials.

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How to Boost Rankings with Google+ and +1s

How to Boost Rankings with Google+ and +1s | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The folks at Moz have done a study that shows a very high correlation between the number of +1s and search ranking in Google. In fact, it was the second highest correlation after Page Authority. 
SearchMetrics found a similar, only stronger, relationship. They found Google +1s as the most highly correlated ranking factor. 

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How to Write an Introduction [Quick Tip]

How to Write an Introduction [Quick Tip] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Get the formula for writing an introduction to your marketing content; it'll make it quick and painless.

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