One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.
Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog.
According to a recent Burst Media Survey Google+ is the second most popular social media network amongst US users, with Facebook topping the charts. Why did I mention this little factoid? To put across the importance of having your business up on Google+; and if you have got a Google+ page, this dashboard helps you manage and leverage your online presence.
Next generation smartphones or tablets equipped with fingerprint scanners may provide shoppers with greater security and boost both online and in-store mobile commerce.
Leading mobile device makers Apple and Samsung are both rumored to be including fingerprint scanners on forthcoming smartphone models. Initially, the fingerprint scanners will likely replace the passwords used to log into the devices, but later improvements may mean that the fingerprint scanners could be used to verify mobile payments and make purchases.
The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.
In the past, data management rested at the helm of IT departments and data analysts. Marketers depended on IT to store and grant access to data, while data analysts took charge of mining this data and transferring it into actionable insights.
If you stopped writing, publishing or creating content, would the people who read notice? If they wouldn’t, you’re quite far off from creating an addictive brand. Let’s talk about what it actually takes to create a brand that is truly addictive. There are 5 foundational elements to an addictive brand.
"It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. They depend on each other to succeed, but they don't often get along. Each has a preconceived notion of what the other should be. The interesting part is that this rather intense relationship seems to persist from the most junior personnel all the way up to senior executives.
Cloud storage sites offer small businesses the ability to back up a business and manage a team. Best of all, most cloud sites offer scalable low-cost solutions that can grow with a business.
Here is a list of cloud storage sites for small businesses. These sites offer tools for storage, as well as productivity, collaboration and security. All of these sites provide affordable options, and several have free plans.
Any business can stand to benefit from utilizing social media in some capacity, but it’s important to identify where your key demographics are and spend your time there. Each type of business is different and has different customers, so what works for an insurance broker certainly won’t work for an interior designer.
The folks at Moz have done a study that shows a very high correlation between the number of +1s and search ranking in Google. In fact, it was the second highest correlation after Page Authority. SearchMetrics found a similar, only stronger, relationship. They found Google +1s as the most highly correlated ranking factor.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.