Social Media, SEO, Mobile, Digital Marketing
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A New Direction for SEO in 2014: The Secure Search Manifesto

A New Direction for SEO in 2014: The Secure Search Manifesto | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014.

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How to Increase Your LinkedIn Engagement by 386%

How to Increase Your LinkedIn Engagement by 386% | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How can you leverage LinkedIn? Well you probably already know that posting on the weekdays during the mornings helps. But did you know that if you do 20 posts a month you’d reach 60% of your audience?

If you want to maximize your LinkedIn engagement, just follow the steps in the infographic below.

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How to benefit from the Facebook post lifecycle

How to benefit from the Facebook post lifecycle | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook and other social networks are re-organising how consumers experience the web, centring it on their personal connections and activities.

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Make Sure Your Dream Company Can Find You

Make Sure Your Dream Company Can Find You | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Companies are using networking sites to actively source qualified job candidates.

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The SEO Elf on the Shelf [VIDEO]

The SEO Elf on the Shelf [VIDEO] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

An internet marketing company gets more than they ask for with the help of an Elf around the holidays.

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A 6-step plan to respond to negative social media comments

A 6-step plan to respond to negative social media comments | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Business life on the web is more complex, but it can also be an opportunity to create a point of differentiation and undying customer loyalty if you get it right!

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10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers

10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For B2B marketers, Twitter can a very powerful tool to build relationships and drive traffic to your blog. But most business marketers still don’t get it.

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Holiday Ecommerce SEO: The (Almost) A to Z Guide

Holiday Ecommerce SEO: The (Almost) A to Z Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers.

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2014 Social Media Tricks, Tools & Trends

2014 Social Media Tricks, Tools & Trends | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become publishers. And you will have to pay to play the game. But you will thrive with these awesome social tools and plugins.

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5 Tips for Managing Freelance Contractors

5 Tips for Managing Freelance Contractors | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Outsourcing non-core or seasonal tasks can allow you to focus on essential duties. It can also be a wise financial decision because hiring freelancers doesn’t come with full-time expenses such as equipment or benefits.

But it also has its downsides. Outsourcing often comes with time, distance, and cultural differences that create miscommunications and inefficiencies.

Below are a five tips to help manage freelance contractors.

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The 15 best branded Vines of 2013

The 15 best branded Vines of 2013 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here is my 'expert' opinion are the best Vines created by brands in 2013.

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Four Reasons Why Guest Posts on Popular Sites Don't Always Get Results (and What to Do about Them)

Four Reasons Why Guest Posts on Popular Sites Don't Always Get Results (and What to Do about Them) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

So you write a kick-ass article and publish it on a reputable blog. Surely, a post on [insert famous blog here] would send an avalanche of new visitors/subscribers/leads your way. Except that it doesn’t.

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5 Valuable Google Maps Tips and Tricks

5 Valuable Google Maps Tips and Tricks | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Some easy Google Maps tips and tricks to help you navigate the redesigned service with ease and get you where you need to be.
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Blogging is the new resume: Why less is not always more

Blogging is the new resume: Why less is not always more | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Blogging is an effective way to illustrate expertise, personality, and most importantly, thought process. The way product managers, UX designers, and other “non-technical” roles think, communicates their ability and culture fit. Resumes lack this entirely.

 
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Using ‘Instagram Direct’ for Ecommerce Marketing

Using ‘Instagram Direct’ for Ecommerce Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Though primarily intended for individual use, retailers are not far behind in their efforts to leverage Instagram Direct for marketing purposes.

According to fashion blog Fashionista, clothing retailer Gap initiated a contest within two hours of the official announcement.

Use of the new feature is not limited to large retailers. Smaller commerce merchants that already use Instagram can promote their brand and products just as easily.

With that in mind, here are nine ideas to get you started.

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Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data

Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
We've all become accustomed to seeing (not provided) instead of organic keywords, but many marketers are still wondering what to do without that data. Here are five tactics that'll get you back on track.
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11 Untapped Content Promotion Strategies

11 Untapped Content Promotion Strategies | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Looking for more traffic and inbound links from your content marketing? Then it's time to promote it. Here are 11 untapped strategies that you can use to see better results from every blog post, video and guide that you publish.

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The Future of Social Media: 60 Experts Share Their 2014 Predictions

The Future of Social Media: 60 Experts Share Their 2014 Predictions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. We asked experts to share their predictions on the future of social media and the ways in which it will impact businesses.

 
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10 Tips for Improving Your Mobile Advertising Campaign

10 Tips for Improving Your Mobile Advertising Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Figuring out how to use mobile ads for a startup or small business isn't easy. Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix ca...
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Todd Johnson's curator insight, December 18, 2013 8:59 PM

Not having a mobile website is like having your business closed on a Tuesday.

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How to Customize Your Social Share Buttons for Increased Traffic

How to Customize Your Social Share Buttons for Increased Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's how to customize share buttons on your blog for Twitter, Google+, LinkedIn, Pinterest, Facebook and email.

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How to Get People to Read Your Stuff: 8 Simple Copywriting Tips, Backed by Science

How to Get People to Read Your Stuff: 8 Simple Copywriting Tips, Backed by Science | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's some really useful data about crafting the perfect blog post or copy, and hopefully you’ll find it useful too.

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The Google Hummingbird Update - An Eby Vertical Measures

The Google Hummingbird Update - An Eby Vertical Measures | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

3 Internet Marketing experts talk about the recent overhaul of Google's algorithm called Hummingbird. Learn how this will affect SEO, content marketing, & more.

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Influencer Marketing: How Google Will Change The Game

Influencer Marketing: How Google Will Change The Game | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically!

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6 Ways to Accelerate Your Local SEO Success in 2014

6 Ways to Accelerate Your Local SEO Success in 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.

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2014: the mobile SEO timebomb

2014: the mobile SEO timebomb | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times.

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