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How can brands take greater advantage of second-screen usage?

How can brands take greater advantage of second-screen usage? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A recent BBC World News survey of more than 3,600 digital device owners found that 43% of tablet users say they consume more TV than they did five years ago, with most respondents saying they use tablets alongside TV.

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The Content Marketer's Guide to Writing a Book

The Content Marketer's Guide to Writing a Book | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience.

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Do Second Screen Campaigns Have Marketing Potential on Twitter?

Do Second Screen Campaigns Have Marketing Potential on Twitter? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can bet on a good response. There will be tweets worth retweeting and new hashtags emerging.

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How Coach uses Facebook, Twitter, Pinterest and Google+

How Coach uses Facebook, Twitter, Pinterest and Google+ | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It's that time of the week again when we take a closer look at a major brand's social strategy and on this occasion I've chosen to examine Coach.

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Understanding The Direct vs. Brand Marketing Conflict

Understanding The Direct vs. Brand Marketing Conflict | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Jason Falls defines the differences between brand marketing and direct-response marketing and explains how instead of conflicting, the two should work in unison.

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Riding the Motivation Wave in Search Engine Marketing

Riding the Motivation Wave in Search Engine Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The act of searching Google is indicative of a motivational peak in a searcher. To earn that prospect's business or get the opt-in, you must learn how to harness a motivational peak now to make that sale more likely or to make it come sooner.

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Maximize Adwords Quality Scores by Improving Your Landing Page Relevance

Maximize Adwords Quality Scores by Improving Your Landing Page Relevance | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you taking advantage of the 3 main metrics that make up a keyword's quality score in your Adwords campaign, including landing page relevance?

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What Are the Best Days and Times to Post on Instagram?

What Are the Best Days and Times to Post on Instagram? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social Media - Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays, according to a recent report by TrackMaven.

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This Is Why No One Follows You on Twitter

This Is Why No One Follows You on Twitter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Twitter users often make the decision of whether or not to follow someone in seconds, meaning that you have very little time to impress.
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The Beginner's Guide to HootSuite

The Beginner's Guide to HootSuite | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Follow our HootSuite beginner's guide to up your social media game at work or home.
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Understanding Google’s ‘Keyword Not Provided’ Data

Understanding Google’s ‘Keyword Not Provided’ Data | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google quietly released major changes to its search product this month to, among other things, move toward encrypting all search activity. The move is touted as an effort to protect searchers’ privacy. But search marketers faced with the demise of a key dataset wonder if Google has other motives.

 
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Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Get a ready-made, totally free course to school yourself -- or someone you know -- on inbound marketing.

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Why Visual Content Is So Important

Why Visual Content Is So Important | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Leave your image-free blog posts in the past and use visuals in your content like graphics, videos, infographics and more!

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2014 B2B Content Marketing Benchmarks, Budgets, and Trends

2014 B2B Content Marketing Benchmarks, Budgets, and Trends | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Business-to-business (B2B) marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.

 

 

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10 Predictions About the Future of Ecommerce

10 Predictions About the Future of Ecommerce | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
We asked 10 ecommerce founders to share what they think the future of personalized shopping holds
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A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]

A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how you can create a dazzling metrics report that'll prove the ROI of your marketing.

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The truth behind why my blog sucked for two years

The truth behind why my blog sucked for two years | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For years, my blog posts sucked.Could it have been avoided? Here are my lessons so that you will not suffer my fate!

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6 Tips for Finding Prospects on LinkedIn

6 Tips for Finding Prospects on LinkedIn | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's how to discover and connect with new leads and transform your connections on LinkedIn into business relationships.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Learn the five simple secrets we've uncovered to successful B2B lead generation on Facebook.

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Google adds hashtags to search results

Google adds hashtags to search results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google+ continues to grow its influence as a major social network for with the addition of hashtags to search results. Now, when you search for a hashtag on Google, results from Google+ will appear next to popular hashtags.

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Track Conversion through Facebook and It is Working

Track Conversion through Facebook and It is Working | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This feature allows you to track conversion through Facebook ads. Find out if your Facebook ad is truly helping you!

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Online Reputation Management (ORM): A Quick Guide

Online Reputation Management (ORM): A Quick Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and optimizing content, creating and following a social media policy, and making customer service a top priority.

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5 Ways B2B Companies Can Generate Leads on Twitter

5 Ways B2B Companies Can Generate Leads on Twitter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Many B2B businesses have a Twitter account these days, but simply being on Twitter is not enough.

If you or your employees are going to spend time using social media networks, there have to be objectives and it has to work for your business.

There’s an old adage that says products don’t sell, people sell. So use Twitter for the communication tool that it is and get chatting.

 
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Google Knowledge Graph Adds Filters, Comparisons

Google Knowledge Graph Adds Filters, Comparisons | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google has added a new filter tool and comparisons as the search giant continues to expand its Knowledge Graph search results. The new tools aim to help searchers drill down deeper into topics or compare some key facts about two things side-by-side.

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