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Does Social Media Impact Ecommerce Sales?

Does Social Media Impact Ecommerce Sales? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Black Friday online sales hit a record of $1.2 billion, according to published reports. But only a very small percentage of those sales could be attributed to social media, says an IBM report.

 
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Creativos Rd's curator insight, December 4, 2013 5:46 PM

#SocialMedia #RedesSociales #CommercioElectrónico #eCommerce

 

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This Is What It Looks Like When a Google Manager Gets Feedback

This Is What It Looks Like When a Google Manager Gets Feedback | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

An interactive look at one of the company's most effective tools.

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10 Tips from Guy Kawasaki on Building a Social Media Following [SLIDESHARE]

10 Tips from Guy Kawasaki on Building a Social Media Following [SLIDESHARE] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Guy mentioned that he often hears social media ‘experts’ say to only post to their fanpages once or twice a day. He says they are wrong, that you should update more often and I agree. The more often I post on any fanpage the more reach I get.

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Mobile Social Media Exploding According to New Research

Mobile Social Media Exploding According to New Research | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

New research shows that well-executed mobile strategies offer the biggest payoff for marketers, reveals how social media skills are lacking, and more.

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ITeachBlogging's curator insight, December 3, 2013 6:43 PM

For me the most important part of this blog post is the fact of where video marketing is headed. I clicked on over to the source eMarketer and they made the following statement: 

 

The report also found that user-generated videos were contributing to the increasing number of overall videos produced and disseminated on sharing sites and social media platforms. But it concluded that these types of videos were less effective as marketing tools than professionally produced videos with higher production values.
Read more at http://www.emarketer.com/Article/Barriers-Tumble-Video-Marketing-Adoption-Grows/1010374#AXmpybP3kjgoUXy7.99


This is exactly why we recently moved into a new office and now have a green screen studio. We knew that we needed to step up our video quality and be able to offer this service to our clients. 

Creativos Rd's curator insight, December 4, 2013 5:34 PM

#SocialMedia

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Beyond the Blog: Offsite Content Marketing Channels That Perform

Beyond the Blog: Offsite Content Marketing Channels That Perform | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are benefits to publishing your content on new channels: an expanded audience, a fresh voice for your content, and bolstering content creation authority.

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Big Data Demands Big Context

Big Data Demands Big Context | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Without it we end up with all the right answers to all the wrong questions.

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5 Ways to Develop a Unique Selling Proposition

5 Ways to Develop a Unique Selling Proposition | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. Learn 5 ways to stand out from the sea of competition.

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Martine Coutu's curator insight, December 3, 2013 1:33 PM

Vous êtes unique? Démontrez le dans votre offre.

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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.

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Joan Stewart's curator insight, December 4, 2013 4:43 AM

How Big Brands Dominate Social Media - follow the leaders..... Article from econsultancy.com

Mai Lam's curator insight, March 16, 2014 4:31 AM

The article showcases how the brand Oreo used different social media channels to successfully maintain its customers and engage reactions.  The brand Oreo uses Twitter as a way to communicate with the audience by sending humorous tweets (most of the times with pictures alongside) to trigger a response. Oreo's Instagram and Pinterest page also posts pictures of their fan's creative ideas/recipes by letting them use the Oreo cookie itself as a blank canvas. Oreo's Facebook page updates their followers with any news relating to the brand itself and also answers any questions they may obtain. Each of these channels displays the idea of how to remind customers about the brand itself.

Anh Nguyen's curator insight, May 9, 2014 7:49 PM

Oreo has used many different social media platforms as its effective tools in engaging with potential consumers in order to maintain brand loyalty. This article shows that Oreo keeps creating exciting and hilarious conversations which are known as "tweets" because the brand wants to talk with followers. The tweet may be a question, a photo or is linked to another social media platforms such as its website or Youtube video. 

To communicate with fans or other potential consumers, Oreo has also used Instagram and Pinterest app to post interesting and creative pictures full of delicious looking food or sometimes a new recipe idea which can make consumers feel interested in.

Oreo's Facebook page assists brand to update information about new products, events, promotions, etc in the fastest way to wide audiences. 

Via these social media platforms, Oreo and its consumers easily interact with each other because those platforms provide two-way conversations; hence, brands and consumers may remains a good consumer relationship after an IMC campaign. 

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7 Tips For Better Online Marketing Writing

7 Tips For Better Online Marketing Writing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We'd like to share with you seven tips for world-class blog copywriting that virtually anyone can use in online marketing today.

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Brian Gillard's curator insight, December 2, 2013 5:56 PM

Tried and true but sometimes forgotten by almost all of us.

Refresh-ing!

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SEO Really is Dead, Long Live...Uh...What Should We Call This?

SEO Really is Dead, Long Live...Uh...What Should We Call This? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term.

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Mind the Gap…Between Online and Offline Marketing [INFOGRAPHIC

Mind the Gap…Between Online and Offline Marketing [INFOGRAPHIC | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Even though the travel industry embraced online marketing very early on, there are still many destinations, hotels, transportation companies, restaurants or attractions that provide uneven online experiences, at best.

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Tumblr adds ‘Sponsored Trending Blogs’ section for brands

Tumblr adds ‘Sponsored Trending Blogs’ section for brands | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Tumblr has introduced a new sponsored content section in a bid to give brands an easier way to garner more attention and ultimately to generate more money from its platform.

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5 Questions with Ann Handle

5 Questions with Ann Handle | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You’ve read it, heard it, and some of you live it… Content is King! We’ve written about the importance of content and the marketing tactic called content marketing extensively. That said, no one really knows content like Ann Handley.

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Analysing your competitors through social media monitoring

Analysing your competitors through social media monitoring | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.

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Are Google+ Ripples a Worthwhile Feature?

Are Google+ Ripples a Worthwhile Feature? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google+ Ripples have been a feature for quite some time, but it's doesn't get much publicity. Learn whether or not it's worthwhile for your company here.

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What Happens When Marketing and IT Collaborate? [SLIDESHARE

What Happens When Marketing and IT Collaborate? [SLIDESHARE | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While Marketing has a leading role in the adoption of social channels (e.g. Facebook, LinkedIn, Twitter, YouTube) with a focus on building awareness, the benefits of increased collaboration between Marketing and IT include stronger/more compelling marketing messages and significant operational benefits, such as faster speed to market, greater product and service adoption, and fewer defects in products and services.

 
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The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.

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A Beginner's Guide To Boosting Your Holiday Sales Online

A Beginner's Guide To Boosting Your Holiday Sales Online | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

40% of this year’s sales will happen during the holiday shopping season. You don’t have to crunch any numbers to realize that you need to take advantage of the holidays. And, you can accomplish that using these 15 ways to boost your holiday sales online.

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Think First, Link Later: Creativity in SEO

Think First, Link Later: Creativity in SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links. However, we’re unlikely to reach our objective of helping readers really learn.

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How to Build Links to Your Social Profiles

How to Build Links to Your Social Profiles | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In addition to helping your site will rank well in the search results, building links to your social profiles will help increase exposure for your company. Here are some ways to build links (both internal and external) to your social profiles.

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How to Build Your Subscriber List Using Social Media

How to Build Your Subscriber List Using Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general.

Ok, so apparently email seems to have fallen out of favor. Or is it really?

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How small businesses can make the most of Facebook

How small businesses can make the most of Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.

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Your Social Profiles: Finding the Perfect Image

Your Social Profiles: Finding the Perfect Image | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Visual content is king. Here’s what you should consider to score the perfect image for your own brand.

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Social Media Marketing Tips and Insights from a Big Boring Brand

Social Media Marketing Tips and Insights from a Big Boring Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Many traditional brands have boring topics of conversation but are creative on social networks.Here are some social media marketing tips and insights.

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