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How to Use Data to Make Smarter Marketing Decisions

How to Use Data to Make Smarter Marketing Decisions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn where in your data you can dig to optimize your overall marketing plan.

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Upgrade Your Strategy With 3 Little-Known Google+ Features

Upgrade Your Strategy With 3 Little-Known Google+ Features | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Beyond Hangouts and Helpouts, there are several Google+ features that every business should be taking advantage of, but aren’t. Here are three to consider.

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How to Create a Visual Map of Your Twitter Network

How to Create a Visual Map of Your Twitter Network | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.

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Marco Favero's curator insight, September 24, 1:14 PM

aggiungi la tua intuizione ...

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The Essential Guide to Creating an SEO-Friendly Customer Journey

The Essential Guide to Creating an SEO-Friendly Customer Journey | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to integrate a successful SEO strategy into your customer's buying journey.

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Marco Favero's curator insight, September 24, 12:35 PM

aggiungi la tua intuizione ...

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Four Ways to Measure the Impact of Social Media: A Case Study

Four Ways to Measure the Impact of Social Media: A Case Study | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you need to justify social media efforts to company leaders? This case study shows how SAP North America tracks the impact of their social media.

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How to Boost Your Social Media Engagements by Using Quotes

How to Boost Your Social Media Engagements by Using Quotes | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Quotes are always re-shared like crazy. Here are some tips for increasing your social media interactions with quotes!

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5 Ways to Take Your Pinterest Marketing to the Next Level

5 Ways to Take Your Pinterest Marketing to the Next Level | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you use Pinterest for your business? This article shares five techniques to improve your Pinterest marketing.

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What You Need to Know: Pinterest Contests and Hashtags

What You Need to Know: Pinterest Contests and Hashtags | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this article, we explore hashtag etiquette on Pinterest, how hashtags are used in contests, and tips for launching your own contest on Pinterest.

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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?

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Gemma Shannon's curator insight, September 22, 1:00 PM

The first step towards reaching our customers with our marketing messages is to understand what motivates them at an emotional level. This article differentiates between brand loyalty and brand attachment, the latter being the emotional attachment customers have to one particular brand. Reaching customers at this level can reap many rewards, primarily the fact that often, once they become 'brand attached', they become evangelists for your brand. This is often the case with subscribers to your YouTube channel for example, if you succeed in winning them over, they become advocates for your brand on social media channels.

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How to Find Hidden Social Media Referral Traffic With Google Analytics

How to Find Hidden Social Media Referral Traffic With Google Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you tracking all of your social data with Google Analytics? This article shows how to create custom URLs to find what is called dark social media referral traffic.

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The Life of a Social Media Manager: How to Spend Time on Social Media

The Life of a Social Media Manager: How to Spend Time on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

See how a typical social media manager keeps a schedule and follows a checklist to achieve the many different tasks and to-dos of a typical workday

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How 3D Printing Will Impact Your Future

How 3D Printing Will Impact Your Future | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Approximately 40 manufacturers sell the 3D-printers most commonly used in businesses, and over 200 startups are developing consumer-oriented machines.

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Jan Moore's curator insight, September 21, 11:30 AM

The possibilities with this are mind-boggling...

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Win at Local SEO With Citations, and Local Events

Win at Local SEO With Citations, and Local Events | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Figure out a way to win a local SEO by building citations, earning links, getting reviews, and of course, increasing foot traffic.

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Infographics: Everything You Need to Know

Infographics: Everything You Need to Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you ready to use infographics in your social media marketing? This article shows how to create and promote the infographics you can use in social media.

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Image Optimization Checklists for Beginner to Advanced SEOs

Image Optimization Checklists for Beginner to Advanced SEOs | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Find out the exact steps to SEO your site that your competitors probably aren't doing. Use our checklists to get a leg up with Image Optimization.

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Marco Favero's curator insight, September 24, 1:08 PM

aggiungi la tua intuizione ...

Email Delivered's curator insight, September 25, 9:16 AM

a really great article, good for everyone. 

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4 Tools to Grow Your Email List Fast

4 Tools to Grow Your Email List Fast | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you struggling with making people return to your website? Consider building a an email list. Here are some tools to grow your email list

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How to Optimize Your LinkedIn Profile for Social Selling

How to Optimize Your LinkedIn Profile for Social Selling | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to create a LinkedIn profile perfect for attracting leads and engaging with customers.

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5 Things You Can Learn About Brand Ambassadorship from Jaguar

5 Things You Can Learn About Brand Ambassadorship from Jaguar | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Jaguar is the leader in online engagement. Here's what you can learn about brand ambassadorship from them and how you can incorporate an ambassador strategy for your business.

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Elise Hunter's curator insight, September 23, 7:11 PM

Brand Ambassadorship at it's finest!

Alexander Tate's curator insight, September 24, 7:55 AM

I though it was interesting to see how jaguar makes their marketing campaign into a lifestyle. The topics of keeping your friends close and others made it seem like it was not a brand being sold but a lifestyle. The social media used in this really made an old brand stand out in today's modern technologically filled society.

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How to Use Guest Blogging for Lead Generation

How to Use Guest Blogging for Lead Generation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Guest blogging isn’t dead. It just takes a lot more time and effort to do it right. So don’t nail the coffin lid shut just yet.

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8 Ways to Use Hyperlapse Video from Instagram

8 Ways to Use Hyperlapse Video from Instagram | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Does your business use Instagram? This article shows how businesses are using Hyperlapse video to engage Instagram followers with short-form video.

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Momentum Factor's curator insight, September 26, 12:13 PM

Hyperlapse is a new way to share short videos - here's how businesses are using it to engage their Instagram followers. #DirectSelling

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.

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Five Big Ideas That You Should Know About SEO

Five Big Ideas That You Should Know About SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The best way to approach SEO is as a necessary and powerful strategy. A CEO must engage in SEO with the willingness to implement its strategies.

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6 Expert Tips for Keeping Your Kids Safe on Social Media

6 Expert Tips for Keeping Your Kids Safe on Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While growing up online has its benefits, it also poses new risks. Here are six tips from parenting experts to help you keep your kids safe on social media.

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Marco Favero's curator insight, September 21, 1:17 PM

aggiungi la tua intuizione ...

Sylvie BH's curator insight, September 22, 1:42 AM

Du bon sens toujours utile pour transmettre à nos enfants les bonnes pratiques sur les réseaux sociaux et pour les pratiquer aussi à notre tour ! 

2DiFore Marketing Solutions's curator insight, September 22, 6:58 AM

Keeping our profiles secure in a technology world can be challenging for adults but what about our children & grandchildren?

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Content Curation: 9 Things To Keep In Mind

Content Curation: 9 Things To Keep In Mind | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Drive a successful social media marketing effort means content curation. Content has become the glue that holds the whole social marketing process together.

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Austin Musgrove's curator insight, September 21, 10:13 AM

I have prior experience creating social media schedules and I agree that content curation is important for building and maintaining an audience of loyal followers. I also agree with the 9 tips for successful content curation.  However, I feel there should have been more emphasis on content being unique.  Content must be unique and compelling because it should stand out from the social media content of competitors. Curation efforts won't provide any benefit if the majority of content  is similar to competitors. 

Juliet O'Connor's curator insight, September 22, 7:02 AM

This article is about content curation. It proposes 9 tips for content curation because according to the article content curation is the most important part of social media marketing it is the "glue". 

  I think some of the tips are important yet some are obvious and not as helpful. The first is target audience which is very important when creating a website for any purpose. This tip also discuses market research which is also very important. A less important tip in my opinion is being consistent I think that if you have already targeted a market and done market research then the content should be consistent with what your topic is. I agree with most of the other tips all of them focusing on adding value and creating the perfect content for your website so that it does generate a lot of traffic. I think that this article relates to what we have been discussing in class about objectives and how to create a good website. 

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How Hummingbird Affects Your Search Engine Rankings

How Hummingbird Affects Your Search Engine Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What is so important about Hummingbird? Firstly, it affected over 90% of the search requests submitted to Google. The main aim was to focus on relevant concepts and intent instead of singular keywords.

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